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Stock Valuation

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270 PART 2 Important Financial Concepts<br />

American depositary<br />

receipts (ADRs)<br />

Claims issued by U.S. banks<br />

representing ownership of<br />

shares of a foreign company’s<br />

stock held on deposit by the U.S.<br />

bank in the foreign market and<br />

issued in dollars to U.S.<br />

investors.<br />

par-value preferred stock<br />

Preferred stock with a stated<br />

face value that is used with the<br />

specified dividend percentage to<br />

determine the annual dollar<br />

dividend.<br />

no-par preferred stock<br />

Preferred stock with no stated<br />

face value but with a stated<br />

annual dollar dividend.<br />

Common stockholders are not promised a dividend, but they come to expect<br />

certain payments on the basis of the historical dividend pattern of the firm. Before<br />

dividends are paid to common stockholders, the claims of the government, all<br />

creditors, and preferred stockholders must be satisfied. Because of the importance<br />

of the dividend decision to the growth and valuation of the firm, dividends are<br />

discussed in greater detail in Chapter 12.<br />

International <strong>Stock</strong> Issues<br />

Although the international market for common stock is not so large as the international<br />

market for bonds, cross-border issuance and trading of common stock<br />

have increased dramatically in the past 20 years.<br />

Some corporations issue stock in foreign markets. For example, the stock of<br />

General Electric trades in Frankfurt, London, Paris, and Tokyo; the stocks of<br />

AOL Time Warner and Microsoft trade in Frankfurt; and the stock of McDonald’s<br />

trades in Frankfurt and Paris. The London, Frankfurt, and Tokyo markets<br />

are the most popular. Issuing stock internationally broadens the ownership base<br />

and also helps a company to integrate itself into the local business scene. A listing<br />

on a foreign stock exchange both increases local business press coverage and<br />

serves as effective corporate advertising. Having locally traded stock can also<br />

facilitate corporate acquisitions, because shares can be used as an acceptable<br />

method of payment.<br />

Foreign corporations have also discovered the benefits of trading their stock<br />

in the United States. The disclosure and reporting requirements mandated by the<br />

U.S. Securities and Exchange Commission have historically discouraged all but<br />

the largest foreign firms from directly listing their shares on the New York <strong>Stock</strong><br />

Exchange or the American <strong>Stock</strong> Exchange. For example, in 1993, Daimler-Benz<br />

(now Daimler Chrysler) became the first large German company to be listed on<br />

the NYSE.<br />

Alternatively, most foreign companies tap the U.S. market through American<br />

depositary receipts (ADRs). These are claims issued by U.S. banks representing<br />

ownership of shares of a foreign company’s stock held on deposit by the U.S.<br />

bank in the foreign market. Because ADRs are issued, in dollars, by a U.S. bank<br />

to U.S. investors, they are subject to U.S. securities laws. Yet they still give<br />

investors the opportunity to diversify their portfolios internationally.<br />

Preferred <strong>Stock</strong><br />

Preferred stock gives its holders certain privileges that make them senior to common<br />

stockholders. Preferred stockholders are promised a fixed periodic dividend,<br />

which is stated either as a percentage or as a dollar amount. How the dividend is<br />

specified depends on whether the preferred stock has a par value, which, as in<br />

common stock, is a relatively useless stated value established for legal purposes.<br />

Par-value preferred stock has a stated face value, and its annual dividend is specified<br />

as a percentage of this value. No-par preferred stock has no stated face value,<br />

but its annual dividend is stated in dollars. Preferred stock is most often issued by<br />

public utilities, by acquiring firms in merger transactions, and by firms that are<br />

experiencing losses and need additional financing.

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