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ANNUAL REPORT 2011 A.S. CRÉATION TAPETEN AG

ANNUAL REPORT 2011 A.S. CRÉATION TAPETEN AG

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GROUP MAN<strong>AG</strong>EMENT <strong>REPORT</strong><br />

32<br />

Accordingly, the Managing Board of A.S. Création<br />

is not satisfied with the performance in fiscal<br />

<strong>2011</strong>. Improving the company’s profitability<br />

will be the main goal in the coming years. 2012<br />

will no doubt be a challenging year in this<br />

respect. On the one hand, the Managing Board<br />

expects the macroeconomic environment to<br />

deteriorate in 2012, which means that no<br />

positive stimulation will come from this side.<br />

On the other hand, the start-up of a wallpaper<br />

production facility in Russia is to be completed<br />

in the course of 2012, with the factory scheduled<br />

to start production in autumn 2012. This<br />

means that start-up losses arising from this<br />

strategic project in the current fiscal year will<br />

weigh on the company’s bottom line. In spite<br />

of all these uncertainties, the Managing Board<br />

is convinced that A.S. Création is in a very good<br />

position to continue its growth strategy.<br />

Macroeconomic environment<br />

The excessive government debt in many countries<br />

of the euro-zone - which is the most important<br />

output market of A.S. Création - had<br />

shifted into the focus of the capital markets<br />

already in the course of 2010. As a result, doubts<br />

about the general stability of the euro-zone<br />

were expressed. While some smaller highly<br />

indebted countries, e.g. Greece and Ireland,<br />

were no longer able to raise finance in the<br />

capital markets but were dependent on support<br />

from other euro countries already in 2010, the<br />

year <strong>2011</strong> was marked by concern and doubts<br />

about the stability of other euro countries<br />

such as Italy and Spain. This resulted in a real<br />

confidence crisis, which dominated the public<br />

debate under the headings of “euro crisis” or<br />

“sovereign debt crisis” in <strong>2011</strong>. The resulting<br />

uncertainty had a clearly adverse impact on<br />

economic activity in the euro-zone and led to<br />

a marginal increase of only 0.2% in consumer<br />

spending. Capital spending showed a more<br />

positive trend and was up by 2.1% on the previous<br />

year. One of the reasons for the increase<br />

in capital spending are the pent-up effects of<br />

necessary (replacement) investments, which<br />

had been postponed in 2010. Also, some sectors<br />

such as mechanical engineering and the car<br />

industry benefited from higher demand in their<br />

export markets (primarily in the emerging<br />

countries) and made investments in new plant<br />

capacity. In conjunction with increased exports,<br />

the high level of capital spending in <strong>2011</strong> led<br />

to a 1.5% increase in euro-zone GDP, which<br />

was only slightly lower than the previous year’s<br />

1.8%. But the overall figures conceal the fact<br />

that the situation within the euro-zone differs<br />

materially, as the member countries are affected<br />

by the sovereign debt and euro crisis to highly<br />

different degrees. On the one hand, there are<br />

countries like Greece, Ireland, Portugal and<br />

Spain, and more recently also Italy, whose public<br />

debt forces them to take strict consolidation<br />

measures, which make growth virtually im-

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