ANNUAL REPORT 2011 A.S. CRÉATION TAPETEN AG
ANNUAL REPORT 2011 A.S. CRÉATION TAPETEN AG
ANNUAL REPORT 2011 A.S. CRÉATION TAPETEN AG
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
GROUP MAN<strong>AG</strong>EMENT <strong>REPORT</strong><br />
36<br />
were down by 0.4% and 4.3%, respectively, on<br />
the previous year. As in the previous years, the<br />
Furnishing Fabrics Division of A.S. Création was<br />
able to isolate itself from the general market<br />
trend and reported a 0.8% increase in sales from<br />
€ 12.6 million in the previous year to € 12.7<br />
million in <strong>2011</strong>.<br />
Sales<br />
Sales performance<br />
in € m<br />
181.3<br />
184.6<br />
2009 2010<br />
192.3<br />
<strong>2011</strong><br />
200<br />
15 0<br />
10 0<br />
50<br />
<strong>2011</strong> was another fiscal year in which A.S. Création<br />
was able to increase its Group revenues. At<br />
€ 192.3 million, sales revenues were up by<br />
4.1% on the previous year’s € 184.6 million.<br />
Following an increase of only 1.8% in the previous<br />
year, A.S. Création thus achieved much<br />
more dynamic growth, which is attributable<br />
to the following factors:<br />
0<br />
• In the German market, A.S. Création was<br />
able to increase its gross revenues by<br />
13.8% (2010: 6.3%), primarily by winning<br />
new customers in the DIY store segment,<br />
and isolate itself from the general market<br />
trend. Accordingly, the German market<br />
was one of the main growth drivers for<br />
A.S. Création in the past fiscal year. Even<br />
though this sales growth includes one-off<br />
effects that are related to the first-time<br />
deliveries to the new customers, the<br />
Managing Board is very satisfied with the<br />
sales performance in the domestic market.<br />
• The company achieved double-digit sales<br />
growth also in countries outside (Western<br />
and Eastern) Europe, where gross revenues<br />
increased by 15.0% (2010: 32.7%) on the<br />
previous year. This trend primarily reflects<br />
the dynamic growth in some Asian markets<br />
such as China.<br />
• In the non-EU Eastern European countries,<br />
gross sales revenues were up by 4.5%<br />
(2010: 7.3%) on the previous year. This<br />
growth was mainly attributable to increased<br />
business with existing customers, for<br />
whom specific products were developed.<br />
The Managing Board nevertheless considers<br />
the growth rates currently achieved by<br />
A.S. Création in this region to be not yet<br />
satisfactory, as they are insufficient to<br />
offset the sales declines of the past. Sales