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CA BOOM<br />

gets green<br />

california’s design trade fair and exhibition<br />

by troy spurl<strong>in</strong><br />

reen, Susta<strong>in</strong>able, Renewable, Environmentally Responsible,<br />

and Eco Build<strong>in</strong>g. These words resonated throughout<br />

my stay <strong>in</strong> Los Angeles dur<strong>in</strong>g <strong>the</strong> fi fth annual CA<br />

BOOM design show (caboomshow.<strong>com</strong>) held <strong>in</strong> Los Angeles March<br />

14th through <strong>the</strong> 16th G<br />

. Sponsored by Metropolitan Home, Modernism,<br />

Wired, and Ready Made, CA BOOM is North America’s only multi-discipl<strong>in</strong>e,<br />

non-traditional design trade fair and exhibition <strong>com</strong>b<strong>in</strong><strong>in</strong>g <strong>the</strong><br />

highest caliber of architects, designers and design manufacturers.<br />

The tradeshow kicked off with an open<strong>in</strong>g party on Friday night <strong>in</strong> <strong>the</strong> mid-century designed<br />

Santa Monica Hangar. An open bar and <strong>the</strong> sounds of DJ Valida created just <strong>the</strong> right atmosphere for<br />

this excit<strong>in</strong>g and cutt<strong>in</strong>g edge show. Most partygoers walked <strong>the</strong> fl oor brows<strong>in</strong>g booths by some of<br />

<strong>the</strong> top names <strong>in</strong> <strong>the</strong> modern design world: Fleetwood Doors and W<strong>in</strong>dows, Poliform, Bloom Baby,<br />

Modern Shed, and TWENTIETH, to name a few.<br />

Be<strong>in</strong>g of <strong>the</strong> more chilled persuasion, I found my way to a most awesome yurt (<strong>the</strong>nomayurt.<br />

<strong>com</strong>) fi lled with pillows outside <strong>the</strong> hangar (<strong>in</strong> case ya didn’t know...a yurt is a circular domed dwell<strong>in</strong>g<br />

that is portable and self-support<strong>in</strong>g; orig<strong>in</strong>ally used by nomadic Mongol and Turkic people of<br />

central Asia). What a great addition it would be to any home to have a yurt <strong>in</strong> <strong>the</strong> backyard to ga<strong>the</strong>r<br />

with friends or that special someone. The possibilities are endless.<br />

I was lay<strong>in</strong>g back <strong>in</strong>side <strong>the</strong> yurt and try<strong>in</strong>g to conjure <strong>the</strong> <strong>in</strong>ner Mongolian <strong>in</strong> me when I was<br />

quickly brought back to reality by Rocio Romero. One of <strong>the</strong> lead<strong>in</strong>g architects <strong>in</strong> <strong>the</strong> modern “prefab”<br />

movement, Romero stepped <strong>in</strong>to my nomadic doma<strong>in</strong>. It was kismet, as I have been dream<strong>in</strong>g<br />

for quite some time of my little glass pre-fab studio by <strong>the</strong> marsh and meet<strong>in</strong>g her. Rocio’s designs<br />

16 MAY 2008 | eu jacksonville monthly | at home<br />

at home<br />

of pre-fab homes are environmentally correct, <strong>the</strong> prices are <strong>in</strong>credible, and <strong>the</strong> style is unforgettable<br />

(visit lvseries.<strong>com</strong>).<br />

The exterior shells start at $35,000 and Rocio says <strong>the</strong> shipp<strong>in</strong>g to Jacksonville is about $5,000<br />

(that is a factory-built kit home). A general contractor builds it on site. Now I just have to fi nd an<br />

awkward piece of property (read: cheap!) with a great marsh <strong>view</strong>!<br />

The Architectural and Design tours featured some of <strong>the</strong> most excit<strong>in</strong>g new or recently <strong>com</strong>pleted<br />

residential projects from West LA to Pacifi c Palisades. Each day a tour of fi ve residential projects<br />

was offered (a total of 15 homes) with <strong>the</strong> caveat of meet<strong>in</strong>g and be<strong>in</strong>g given a tour of <strong>the</strong> residence<br />

by <strong>the</strong> actual architect(s) of <strong>the</strong> project. The highlight for me was <strong>the</strong> FELDERMAN KEATINGE RESI-<br />

DENCE. A really nice re<strong>in</strong>terpreted <strong>version</strong> of a split-level that blends loft and suburban liv<strong>in</strong>g. One of<br />

<strong>the</strong> more strik<strong>in</strong>g uses of design <strong>in</strong> this project was <strong>the</strong> liv<strong>in</strong>g room and d<strong>in</strong><strong>in</strong>g room that are separated<br />

by a 25’ long by 1 1/2” ribbon skylight. This vertical sliver of glass cont<strong>in</strong>ued down <strong>the</strong> adjacent<br />

12’ high walls. Not to mention that all of <strong>the</strong> huge glass doors on <strong>the</strong> back of <strong>the</strong> house retracted <strong>in</strong>to<br />

<strong>the</strong> walls, creat<strong>in</strong>g a oneness with nature.<br />

Back on <strong>the</strong> trade show fl oor, I was overwhelmed at <strong>the</strong> number of vendors present that offered<br />

products that were “green.” The fl oor was divided <strong>in</strong>to dist<strong>in</strong>ct zones that grouped related products<br />

and services toge<strong>the</strong>r by discipl<strong>in</strong>e, <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>ternational design manufacturers, national and limited<br />

production manufacturers, studio furniture, modern parent<strong>in</strong>g, modern prefab, <strong>in</strong>door/outdoor liv<strong>in</strong>g,<br />

build<strong>in</strong>g accessories, and surfaces and fi nishes. The Modern Kitchen and Bath section featured fully<br />

<strong>in</strong>stalled kitchens from Poliform, CHR/Scavol<strong>in</strong>i, New York Loft, Liebherr and Valcuc<strong>in</strong>e/Dom.<br />

{ }<br />

Some of <strong>the</strong> “green” <strong>com</strong>panies that particularly caught my<br />

eye were:<br />

epoxy green<br />

epOxy Green offers <strong>the</strong> highest quality <strong>in</strong> susta<strong>in</strong>able build<strong>in</strong>g and design products to support both<br />

residential and <strong>com</strong>mercial applications for all budgets. Floor<strong>in</strong>g, wall fi nishes, contertops, cab<strong>in</strong>ets<br />

and hardware, and sheet and lumber. (epoxygreen.<strong>com</strong>)<br />

valcuc<strong>in</strong>e<br />

Valcuc<strong>in</strong>e has been <strong>in</strong>volved <strong>in</strong> <strong>the</strong> susta<strong>in</strong>able design of cab<strong>in</strong>etry for 25 years. Their products are<br />

as environmentally responsible as <strong>the</strong>y are visually strik<strong>in</strong>g. They are non-pollut<strong>in</strong>g and versatile recyclable.<br />

(domshowrooms.<strong>com</strong>)

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