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CA BOOM<br />
gets green<br />
california’s design trade fair and exhibition<br />
by troy spurl<strong>in</strong><br />
reen, Susta<strong>in</strong>able, Renewable, Environmentally Responsible,<br />
and Eco Build<strong>in</strong>g. These words resonated throughout<br />
my stay <strong>in</strong> Los Angeles dur<strong>in</strong>g <strong>the</strong> fi fth annual CA<br />
BOOM design show (caboomshow.<strong>com</strong>) held <strong>in</strong> Los Angeles March<br />
14th through <strong>the</strong> 16th G<br />
. Sponsored by Metropolitan Home, Modernism,<br />
Wired, and Ready Made, CA BOOM is North America’s only multi-discipl<strong>in</strong>e,<br />
non-traditional design trade fair and exhibition <strong>com</strong>b<strong>in</strong><strong>in</strong>g <strong>the</strong><br />
highest caliber of architects, designers and design manufacturers.<br />
The tradeshow kicked off with an open<strong>in</strong>g party on Friday night <strong>in</strong> <strong>the</strong> mid-century designed<br />
Santa Monica Hangar. An open bar and <strong>the</strong> sounds of DJ Valida created just <strong>the</strong> right atmosphere for<br />
this excit<strong>in</strong>g and cutt<strong>in</strong>g edge show. Most partygoers walked <strong>the</strong> fl oor brows<strong>in</strong>g booths by some of<br />
<strong>the</strong> top names <strong>in</strong> <strong>the</strong> modern design world: Fleetwood Doors and W<strong>in</strong>dows, Poliform, Bloom Baby,<br />
Modern Shed, and TWENTIETH, to name a few.<br />
Be<strong>in</strong>g of <strong>the</strong> more chilled persuasion, I found my way to a most awesome yurt (<strong>the</strong>nomayurt.<br />
<strong>com</strong>) fi lled with pillows outside <strong>the</strong> hangar (<strong>in</strong> case ya didn’t know...a yurt is a circular domed dwell<strong>in</strong>g<br />
that is portable and self-support<strong>in</strong>g; orig<strong>in</strong>ally used by nomadic Mongol and Turkic people of<br />
central Asia). What a great addition it would be to any home to have a yurt <strong>in</strong> <strong>the</strong> backyard to ga<strong>the</strong>r<br />
with friends or that special someone. The possibilities are endless.<br />
I was lay<strong>in</strong>g back <strong>in</strong>side <strong>the</strong> yurt and try<strong>in</strong>g to conjure <strong>the</strong> <strong>in</strong>ner Mongolian <strong>in</strong> me when I was<br />
quickly brought back to reality by Rocio Romero. One of <strong>the</strong> lead<strong>in</strong>g architects <strong>in</strong> <strong>the</strong> modern “prefab”<br />
movement, Romero stepped <strong>in</strong>to my nomadic doma<strong>in</strong>. It was kismet, as I have been dream<strong>in</strong>g<br />
for quite some time of my little glass pre-fab studio by <strong>the</strong> marsh and meet<strong>in</strong>g her. Rocio’s designs<br />
16 MAY 2008 | eu jacksonville monthly | at home<br />
at home<br />
of pre-fab homes are environmentally correct, <strong>the</strong> prices are <strong>in</strong>credible, and <strong>the</strong> style is unforgettable<br />
(visit lvseries.<strong>com</strong>).<br />
The exterior shells start at $35,000 and Rocio says <strong>the</strong> shipp<strong>in</strong>g to Jacksonville is about $5,000<br />
(that is a factory-built kit home). A general contractor builds it on site. Now I just have to fi nd an<br />
awkward piece of property (read: cheap!) with a great marsh <strong>view</strong>!<br />
The Architectural and Design tours featured some of <strong>the</strong> most excit<strong>in</strong>g new or recently <strong>com</strong>pleted<br />
residential projects from West LA to Pacifi c Palisades. Each day a tour of fi ve residential projects<br />
was offered (a total of 15 homes) with <strong>the</strong> caveat of meet<strong>in</strong>g and be<strong>in</strong>g given a tour of <strong>the</strong> residence<br />
by <strong>the</strong> actual architect(s) of <strong>the</strong> project. The highlight for me was <strong>the</strong> FELDERMAN KEATINGE RESI-<br />
DENCE. A really nice re<strong>in</strong>terpreted <strong>version</strong> of a split-level that blends loft and suburban liv<strong>in</strong>g. One of<br />
<strong>the</strong> more strik<strong>in</strong>g uses of design <strong>in</strong> this project was <strong>the</strong> liv<strong>in</strong>g room and d<strong>in</strong><strong>in</strong>g room that are separated<br />
by a 25’ long by 1 1/2” ribbon skylight. This vertical sliver of glass cont<strong>in</strong>ued down <strong>the</strong> adjacent<br />
12’ high walls. Not to mention that all of <strong>the</strong> huge glass doors on <strong>the</strong> back of <strong>the</strong> house retracted <strong>in</strong>to<br />
<strong>the</strong> walls, creat<strong>in</strong>g a oneness with nature.<br />
Back on <strong>the</strong> trade show fl oor, I was overwhelmed at <strong>the</strong> number of vendors present that offered<br />
products that were “green.” The fl oor was divided <strong>in</strong>to dist<strong>in</strong>ct zones that grouped related products<br />
and services toge<strong>the</strong>r by discipl<strong>in</strong>e, <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>ternational design manufacturers, national and limited<br />
production manufacturers, studio furniture, modern parent<strong>in</strong>g, modern prefab, <strong>in</strong>door/outdoor liv<strong>in</strong>g,<br />
build<strong>in</strong>g accessories, and surfaces and fi nishes. The Modern Kitchen and Bath section featured fully<br />
<strong>in</strong>stalled kitchens from Poliform, CHR/Scavol<strong>in</strong>i, New York Loft, Liebherr and Valcuc<strong>in</strong>e/Dom.<br />
{ }<br />
Some of <strong>the</strong> “green” <strong>com</strong>panies that particularly caught my<br />
eye were:<br />
epoxy green<br />
epOxy Green offers <strong>the</strong> highest quality <strong>in</strong> susta<strong>in</strong>able build<strong>in</strong>g and design products to support both<br />
residential and <strong>com</strong>mercial applications for all budgets. Floor<strong>in</strong>g, wall fi nishes, contertops, cab<strong>in</strong>ets<br />
and hardware, and sheet and lumber. (epoxygreen.<strong>com</strong>)<br />
valcuc<strong>in</strong>e<br />
Valcuc<strong>in</strong>e has been <strong>in</strong>volved <strong>in</strong> <strong>the</strong> susta<strong>in</strong>able design of cab<strong>in</strong>etry for 25 years. Their products are<br />
as environmentally responsible as <strong>the</strong>y are visually strik<strong>in</strong>g. They are non-pollut<strong>in</strong>g and versatile recyclable.<br />
(domshowrooms.<strong>com</strong>)