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CYCLE TIME Dürbheim, Germany After Thoughts By Brad Branham and Richard Berry What happens after I buy? For many products, this question rarely even comes into play. Rather, the key driver in the purchasing decision is price. But if you’re looking to buy a CNC machine tool, what happens after the sale is just as important as the brand or type of machine you buy – if not more so. These days, it’s pretty much a given that nearly every machine tool builder makes a decent machine. It’s also a given that every machine tool – regardless of make, model, specification or initial cost – will, at some point, break down and require service. The ability to provide that service – and the replacement parts that service entails – in a swift and affordable manner, is what distinguishes one builder from another. While the initial cost of a machine tool may seem significant in the short-term, the total-value equation must take into account the long-term service and support of that machine by the builder and its distributor network. CNC MACHINING EUROPE Lauffen am Neckar, Germany Haas Automation, Inc., is the largest machine tool manufacturer in America, and the company provides support for its products through a worldwide network of Haas Factory Outlets (HFOs). These HFOs are locally owned and operated, and dedicated exclusively to the sales, service and support of Haas machines. It is arguably the best service program in the machine tool industry. The sales staff at each HFO is well trained, and engineers and specialists from the Haas factory in Southern California visit the HFOs regularly to address technical issues and update proficiency. HFO service personnel are factory trained, and certified annually. They arrive at the customer’s shop in fully outfitted service vehicles, and are backed by the HFO’s extensive stock of replacement parts. If for any reason a part necessary to repair a machine is not in stock at the HFO, it is ordered from the Haas factory and shipped the same day (the Haas factory maintains a 99% same-day-shipment goal for service parts).
Vitoria-Alava, Spain Haas distributors worldwide are embracing the HFO program, and setting up facilities dedicated solely to the Haas product line. These facilities feature demonstration areas equipped with the latest Haas machine tools – VMCs, HMCs, lathes and rotary products. Customers can even consult an applications engineer to help streamline their manufacturing processes. The concept has been so successful in North America that, eventually, all Haas distributors will become HFOs. As the company’s international markets have grown, Haas Automation has spread the HFO concept throughout Israel, Asia, South Africa and the Asia-Pacific region. In the past three years, HFOs have opened in Seoul, Sydney, Shanghai, Beijing, Guangzhou, Tokyo, Kuala Lumpur, Pune and Bangalore. More HFOs will open soon in Tel Aviv, Delhi, Coimbatore, Johannesburg, Porto, Portugal Brisbane, Melbourne and at least five other cities in China, as the HFO concept proliferates. The model is extending into Europe, too. HFOs have opened in Germany, Spain, Portugal, Russia, Austria, Czech Republic, Finland, Italy and France. Plans are in place to have about 10 more by the end of 007. In Latin America, a new HFO in Tijuana will join the other five HFOs in Mexico. Openings also are scheduled for Brazil and Argentina in 007, and more HFOs are planned for Honduras, Chile, Peru and Columbia. These international HFOs will join the more than 5 Haas Factory Outlets in the U.S. and Canada. All of these are dedicated to providing the best sales, service and support in the industry – whether the customer is in Honduras, China, Germany or the U.S.A. 5 www.HaasCNC.com
Page 2 and 3: TABLE OF CONTENTS PREMIER ISSUE FEA
Page 4 and 5: Bucking the Offshore Trend Story an
Page 6 and 7: “Some of our customers also emplo
Page 8 and 9: Business Expansion Story and Photos
Page 10 and 11: Then, some 1 or 1 years ago, anothe
Page 12 and 13: CNC MACHINING EUROPE 10
Page 14 and 15: More than 80 Mod to choose All-New
Page 16 and 17: The Medical Man Story and Photos by
Page 18 and 19: and introduce him to the extensive
Page 20 and 21: the VF-1, Heckmann purchased a 5-ax
Page 22 and 23: Ice Factory Story and Photos by Eli
Page 24 and 25: Photo: Groupe JFP Visual Communicat
Page 26 and 27: Tork’s investment policy over rec
Page 28 and 29: Photo: Le Floc H/DPPI Rally Car. Mo
Page 30 and 31: Small Wheels - Big Progress Story b
Page 32 and 33: In years gone by, the bike was the
Page 34 and 35: According to Butler-Adams, the oper
Page 38 and 39: THE ANSWER MAN Dear Applications: I
Page 40: LEGENDARY SERVICE AND SUPPORT. WORL

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