<strong>Glasgow</strong>’s Culture To enhance and promote the city’s local, national and international image, identity and infrastructure
<strong>Glasgow</strong> <strong>Life</strong> <strong>Annual</strong> <strong>Review</strong> <strong>2011</strong>/<strong>12</strong> 31 “<strong>Glasgow</strong> is Scotland’s creative powerhouse, producing artistic and cultural work that is both crucial to the nation’s economy and <strong>Glasgow</strong>’s unique distinction as a vibrant destination, enjoyed by citizens and tourists alike.” John Myerscough (<strong>2011</strong>) <strong>Glasgow</strong> Museums celebrated a substantial increase in visitors to the City’s collections with more than 3.5 million recorded attendances. This increase can largely be attributed to the opening of the Riverside Museum and the huge surge of visitors coming to see this iconic attraction on <strong>Glasgow</strong>’s waterfront. more than 3.5 MILLION VISITS The Riverside Museum was opened to the public, on time and on budget, in June <strong>2011</strong>. In its first year, it has attracted more than 1.5 million visits against an initial target of 650,000. The response to the museum from local, national and international media and visitors to the venue has been overwhelmingly positive. In November <strong>2011</strong>, HRH the Princess Royal formally opened the museum and Kofi Annan, former Secretary General of the United Nations, paid a private visit in February 20<strong>12</strong>. The Riverside Museum has won a string of awards and been named as the overall winner of Scotland’s favourite visitor attraction in the Scottish Entertainment Guide, best customer experience at the Scottish Digital Business Awards in October <strong>2011</strong> and won the best digital customer experience award at the Herald Scottish Digital Business Awards ceremony in November <strong>2011</strong>. Kelvingrove Art Gallery and Museum reported an excellent year end with 1 million attendances recorded during <strong>2011</strong>/<strong>12</strong> and the venue also retained its status as <strong>Glasgow</strong> Museums’ 5 Star Visitor Attraction. Responding to customer demand and following the successful exhibition in 2010, a <strong>Glasgow</strong> Boys Gallery was opened in October <strong>2011</strong> exhibiting paintings by well loved figures such as Guthrie, Walton, Henry, and Hornel, alongside some superb works by artists who are not so well known, such as Nairn, Mann, and Roche. The AC/DC Exhibition at Kelvingrove from September <strong>2011</strong> to February 20<strong>12</strong> attracted 41,000 visitors, most of whom had never visited Kelvingrove before and included visitors from all over the UK and Europe, including fans who travelled from Spain, Austria, Portugal and Germany. The band’s founding brothers, Angus and Malcolm Young, were born in <strong>Glasgow</strong> and in addition to celebrating the relationship between this world-famous band and <strong>Glasgow</strong>, the exhibition illustrated the City’s deep rooted musical tradition, reinforcing its UNESCO City of Music accolade. The Gallery of Modern Art reported a very successful year in <strong>2011</strong>/<strong>12</strong> with more than 600,000 recorded attendances, a 22% increase compared to 2010/11. GoMA, Tramway and the Centre of Contemporary Art hosted the <strong>2011</strong> British Art Show and there were 195,000 recorded visits to the galleries between June and August <strong>2011</strong>. more than 1.5 MILLION VISITS more than 600,000 VISITS 1 MILLION VISITS Riverside Museum GoMA Kelvingrove Art Gallery and Museum