Annual Review 2011/12 - Glasgow Life
Annual Review 2011/12 - Glasgow Life
Annual Review 2011/12 - Glasgow Life
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<strong>Glasgow</strong> <strong>Life</strong> <strong>Annual</strong> <strong>Review</strong> <strong>2011</strong>/<strong>12</strong> 33<br />
<strong>Glasgow</strong> Music’s renowned Celtic<br />
Connections celebrated a fantastic 19th<br />
year in January with more than 100,000<br />
attendances and gross ticket sales of £1.1<br />
million. The festival, which included 300<br />
events over 18 days delivered from 20 venues<br />
in the City, involved more than 2,000 artists.<br />
The 20<strong>12</strong> programme included some of the<br />
biggest names in folk, roots, world, traditional,<br />
indie, blues and jazz performing in <strong>Glasgow</strong>.<br />
An economic impact evaluation of the <strong>2011</strong><br />
festival reported Celtic Connections generated<br />
£7.6 million for <strong>Glasgow</strong>’s economy and £3.1<br />
million for the rest of Scotland.<br />
100,000<br />
attendances<br />
£1.1M<br />
TICKET SALES<br />
<strong>Glasgow</strong> Young Scot’s youth music event took<br />
place in November at the Mitchell Theatre<br />
where five young finalists took to the stage to<br />
perform in front of a 400 capacity audience.<br />
The format was extremely interactive with the<br />
audience voting for the winners, as well as a<br />
panel of young people and industry judges.<br />
The winners on the night, The Modests, are a<br />
four-piece rock ‘n’ roll band from <strong>Glasgow</strong> and<br />
Cambuslang.<br />
This is the fourth year that <strong>Glasgow</strong> <strong>Life</strong><br />
has promoted a Christmas show that<br />
tours community facilities across the City.<br />
It represents an important part of our<br />
commitment to deliver quality entertainment<br />
in a local venue at an affordable price<br />
and <strong>Glasgow</strong> Arts, working in partnership<br />
with Govan’s Hopscotch Theatre, produced<br />
Mother Goose a traditional pantomime with<br />
songs and jokes for all ages. Featured on<br />
the BBC’s Reporting Scotland and the Evening<br />
Times, the tour attracted over 1,500 local<br />
residents 87% of these customers ranked the<br />
performance as excellent.<br />
The O2 Mela continued to promote<br />
<strong>Glasgow</strong>’s international image as a creative,<br />
cosmopolitan City. The annual Mela festival<br />
was expanded to a two-day event for the<br />
first time in June <strong>2011</strong> showcasing <strong>Glasgow</strong>’s<br />
diversity through extensive programming and<br />
the selection of authentic food from around<br />
the world and, despite heavy rain, over 30,000<br />
visitors attended the weekend.<br />
The <strong>2011</strong> World Pipe Band Championships<br />
returned to <strong>Glasgow</strong> Green in August <strong>2011</strong>.<br />
The competition has been held in <strong>Glasgow</strong><br />
for over 60 years and attracted more than<br />
31,000 people, including 247 pipe bands<br />
from <strong>12</strong> countries including New Zealand,<br />
Pakistan and Canada. Over<br />
the Championship weekend<br />
spectators were entertained<br />
with highland dancing, the Drum<br />
Major contest, <strong>Glasgow</strong> World<br />
Highland Games Championships<br />
and the Strongest Man in the<br />
World competition. Evaluation<br />
carried out by EKOS Consultancy<br />
commissioned by <strong>Glasgow</strong><br />
City Marketing Bureau after the <strong>2011</strong> festival<br />
reported that the Championships generated<br />
£10.8 million for <strong>Glasgow</strong>’s economy and<br />
£11.6 million for the rest of Scotland.<br />
The Merchant City Festival held in July <strong>2011</strong>,<br />
which <strong>Glasgow</strong> <strong>Life</strong> delivered on behalf of<br />
<strong>Glasgow</strong> City Marketing Bureau, was the City’s<br />
most successful festival of its kind to date with<br />
an estimated attendance of 90,000 people.<br />
Highlights included a major outdoor dance<br />
performance commissioned<br />
as part of the London 20<strong>12</strong><br />
Cultural Olympiad and the<br />
launch of the ‘3 Years to go<br />
until the Commonwealth<br />
Games’ countdown. The<br />
economic impact for the<br />
City was evaluated at over<br />
£800,000.<br />
<strong>Glasgow</strong> Loves Christmas ran from 26<br />
November <strong>2011</strong> until 3 January 20<strong>12</strong> and the<br />
event was greatly enhanced this year by the<br />
presence of a 40 metre observation wheel<br />
in George Square which allowed visitors to<br />
have panoramic views of the City and the<br />
Square. The stage was programmed seven<br />
nights a week and in collaboration with Celtic<br />
Connections, <strong>Glasgow</strong> Comedy Festival,<br />
<strong>Glasgow</strong> Jazz Festival and Hear <strong>Glasgow</strong>!, 95<br />
acts were staged during the event. The ice<br />
rink was a popular attraction and more than