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Annual Review 2011/12 - Glasgow Life

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<strong>Glasgow</strong> <strong>Life</strong> <strong>Annual</strong> <strong>Review</strong> <strong>2011</strong>/<strong>12</strong> 33<br />

<strong>Glasgow</strong> Music’s renowned Celtic<br />

Connections celebrated a fantastic 19th<br />

year in January with more than 100,000<br />

attendances and gross ticket sales of £1.1<br />

million. The festival, which included 300<br />

events over 18 days delivered from 20 venues<br />

in the City, involved more than 2,000 artists.<br />

The 20<strong>12</strong> programme included some of the<br />

biggest names in folk, roots, world, traditional,<br />

indie, blues and jazz performing in <strong>Glasgow</strong>.<br />

An economic impact evaluation of the <strong>2011</strong><br />

festival reported Celtic Connections generated<br />

£7.6 million for <strong>Glasgow</strong>’s economy and £3.1<br />

million for the rest of Scotland.<br />

100,000<br />

attendances<br />

£1.1M<br />

TICKET SALES<br />

<strong>Glasgow</strong> Young Scot’s youth music event took<br />

place in November at the Mitchell Theatre<br />

where five young finalists took to the stage to<br />

perform in front of a 400 capacity audience.<br />

The format was extremely interactive with the<br />

audience voting for the winners, as well as a<br />

panel of young people and industry judges.<br />

The winners on the night, The Modests, are a<br />

four-piece rock ‘n’ roll band from <strong>Glasgow</strong> and<br />

Cambuslang.<br />

This is the fourth year that <strong>Glasgow</strong> <strong>Life</strong><br />

has promoted a Christmas show that<br />

tours community facilities across the City.<br />

It represents an important part of our<br />

commitment to deliver quality entertainment<br />

in a local venue at an affordable price<br />

and <strong>Glasgow</strong> Arts, working in partnership<br />

with Govan’s Hopscotch Theatre, produced<br />

Mother Goose a traditional pantomime with<br />

songs and jokes for all ages. Featured on<br />

the BBC’s Reporting Scotland and the Evening<br />

Times, the tour attracted over 1,500 local<br />

residents 87% of these customers ranked the<br />

performance as excellent.<br />

The O2 Mela continued to promote<br />

<strong>Glasgow</strong>’s international image as a creative,<br />

cosmopolitan City. The annual Mela festival<br />

was expanded to a two-day event for the<br />

first time in June <strong>2011</strong> showcasing <strong>Glasgow</strong>’s<br />

diversity through extensive programming and<br />

the selection of authentic food from around<br />

the world and, despite heavy rain, over 30,000<br />

visitors attended the weekend.<br />

The <strong>2011</strong> World Pipe Band Championships<br />

returned to <strong>Glasgow</strong> Green in August <strong>2011</strong>.<br />

The competition has been held in <strong>Glasgow</strong><br />

for over 60 years and attracted more than<br />

31,000 people, including 247 pipe bands<br />

from <strong>12</strong> countries including New Zealand,<br />

Pakistan and Canada. Over<br />

the Championship weekend<br />

spectators were entertained<br />

with highland dancing, the Drum<br />

Major contest, <strong>Glasgow</strong> World<br />

Highland Games Championships<br />

and the Strongest Man in the<br />

World competition. Evaluation<br />

carried out by EKOS Consultancy<br />

commissioned by <strong>Glasgow</strong><br />

City Marketing Bureau after the <strong>2011</strong> festival<br />

reported that the Championships generated<br />

£10.8 million for <strong>Glasgow</strong>’s economy and<br />

£11.6 million for the rest of Scotland.<br />

The Merchant City Festival held in July <strong>2011</strong>,<br />

which <strong>Glasgow</strong> <strong>Life</strong> delivered on behalf of<br />

<strong>Glasgow</strong> City Marketing Bureau, was the City’s<br />

most successful festival of its kind to date with<br />

an estimated attendance of 90,000 people.<br />

Highlights included a major outdoor dance<br />

performance commissioned<br />

as part of the London 20<strong>12</strong><br />

Cultural Olympiad and the<br />

launch of the ‘3 Years to go<br />

until the Commonwealth<br />

Games’ countdown. The<br />

economic impact for the<br />

City was evaluated at over<br />

£800,000.<br />

<strong>Glasgow</strong> Loves Christmas ran from 26<br />

November <strong>2011</strong> until 3 January 20<strong>12</strong> and the<br />

event was greatly enhanced this year by the<br />

presence of a 40 metre observation wheel<br />

in George Square which allowed visitors to<br />

have panoramic views of the City and the<br />

Square. The stage was programmed seven<br />

nights a week and in collaboration with Celtic<br />

Connections, <strong>Glasgow</strong> Comedy Festival,<br />

<strong>Glasgow</strong> Jazz Festival and Hear <strong>Glasgow</strong>!, 95<br />

acts were staged during the event. The ice<br />

rink was a popular attraction and more than

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