Annual Review 2011/12 - Glasgow Life

Glasgow Life Annual Review 2011/12 43
Sponsorship
and Fundraising
During 2011/12 Glasgow Life’s Development
Team continued to maintain and maximise
external contributions from sponsorship, grantmaking
trusts and individual giving to support
Glasgow Life projects, programmes, events and
activities.
The team’s focus over the last year has been
to:
• conclude the Riverside Museum Appeal
• maintain and manage existing relationships
• develop its revenue and voluntary income
strategy
• ensure industry standard fundraising best
practice processes are embedded across
the organisation
• develop a Gift Aid strategy.
Team Successes
Despite continued economic uncertainty
and an increasingly challenging fundraising
environment, the team managed to increase
the overall level of voluntary income by over
£35,000 from the previous financial year.
In total £846,605 was raised as follows:
• Commercial Sponsorship £438,911
• Individual giving including donation boxes
and regular giving £355,694
• Grant Making Trusts £33,000
• Friends of Glasgow Museums £19,000
This support helped Glasgow Life to deliver
core and programmed activities including
Celtic Connections, Aye Write! Glasgow’s Book
Festival, the Youth Games, the Bank of Scotland
Great Scottish Run, the Women’s 10K, and
the Essence of Beauty: 500 Years of Italian Art
exhibition which raised £29,870 from individual
donations following a successful public appeal
launched by the development team. The
team also provided support to the Friends of
Glasgow Museums, managed donation boxes
and continued to develop new ways in which
donors, sponsors and grant making bodies
can support the work of Glasgow Life.