EMOBILE: the mobile broadband revolutionist - Huawei

We also focus on new business opportunities to gain higher share.
Now we are focusing on the telecom wallet share. We are an integrated
company, so we will pick up the entire wallet of our customers, whether it is for
the Internet, media, satellite TV or IPTV.
on call, health care givers, animal husbandry workers,
veterinarians, etc. We really are impacting rural India in a
very big way.
Moving ahead, we also focus a lot on youth in India.
They like chatting, dating, gaming, voice SMS. As an
example, voice MSM simplifies the communication. We
want to make our products and services a simple service
like voice MSM that is close to the heart of our customers.
Mobile commerce is also a big potential area. In India,
we have domestic money transfers amounting to about
USD40 billion and international remittances around
USD42 billion, so we have more than USD80 billion in
money transfers that we can do in India. Recently, Bill
Gates was in India and helped us to get the automation
done for money transfers. I think the bank is helping
us, and GSMA is helping us as well. Mobile commerce
actually will be a big part.
Half the economy in India is a cash economy and we
would like to help the consumers to transfer their money
from one place to another, maybe from cities to villages,
in a very secure fashion, so that people will have no worry
of losing money at any time. We are helping customers go
mobile with their transactions. For paying bills, money
transfers, recharging and everything else, the mobile
should be the only instrument needed instead of so many
cards.
Innovation is core
Innovation is the core of success of Bharti Airtel. We
will leverage the existing core capabilities to exploit rural
and youth opportunities. We also focus on new business
opportunities to gain higher share. Now we are focusing on
the telecom wallet share. We are an integrated company,
so we will pick up the entire wallet of our customers,
whether it is for the Internet, media, satellite TV or IPTV.
We are continuously redefining our business model so
that we can become more and more viable, and our cost
structure should come down more and more in the years
to come. Of course, we are doing mass customization of
the backend systems. The backend system is a big strength
of our company.
Innovation has to be based on “the smell of customers”.
If you do not smell the customers, it is very difficult to
innovate, because the innovation has to start from outside,
and then into the company. You should know what the
customers’ aspirations are for the next few years. We need
to listen to customers and look beyond Airtel customers
and even listen to non-Airtel customers too. We also
have institutionalized the innovation framework within
the company as the culture. Innovation can not be a
department’s job, a function’s job, or a CEO’s job. It has
to be carried out through the company. We have set up
customer labs and we have rewards and recognitions for
the people who really help us strongly in innovation.
Our vision is simple and clear. By 2010 Bharti Airtel
will be the most admired brand in India across all product
and service lines, loved by the most customers, targeted
by top talents, and benchmarked by more businesses. Our
passion to innovate actually continues. We are confident
that this vision and its excellent execution will be able to
achieve sustainable performance for many years to come.
Bharti Airtel is on a journey of excellence through
innovation and through the employees’ passion. This
journey definitely has no destination. Other than that
Bharti Airtel will continue to be a catalyst to India’s
economy and an engine for the economic growth.
Editor: Gao Xianrui sally@huawei.com
FEB 2009 / Win-Win
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