EMOBILE: the mobile broadband revolutionist - Huawei
EMOBILE: the mobile broadband revolutionist - Huawei
EMOBILE: the mobile broadband revolutionist - Huawei
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In Paris, London, Belgium, and even Egypt,<br />
you will find <strong>the</strong> uniform service brand of<br />
France Telecom–Orange, which has built its<br />
brand loyal customer base on outstanding<br />
and responsive services. After many years in<br />
business, and a massive operational effort, Orange<br />
now ranks fourth in <strong>the</strong> world and number two<br />
in Europe as a full service operator. Orange has<br />
distributed its <strong>mobile</strong> networks in 23 countries,<br />
covering 110 million subscribers and operating <strong>the</strong><br />
biggest 3G network in <strong>the</strong> world.<br />
Story behind <strong>the</strong> glory<br />
France Telecom has consistently been regarded<br />
as highly innovative among <strong>the</strong> world’s leading<br />
telecom operators and launched its three-year<br />
transformation strategy named “NExT” in June<br />
2005. They have made great strides ever since. In<br />
2007, France Telecom’s annual sales revenue was<br />
EUR52.9 billion, which was an unprecedented<br />
amount of income.<br />
NExT is focused on <strong>mobile</strong> <strong>broadband</strong> service<br />
and subscriber numbers continuously rise. In 2006,<br />
<strong>the</strong>re were 5.8 million Orange <strong>mobile</strong> <strong>broadband</strong><br />
users, compared with 1.6 million users in 2005.<br />
The number of <strong>broadband</strong> users kept streaming<br />
upward in 2007 and net profits increased by 52%<br />
compared to 2006.<br />
It is Orange’s diligence that has brought those<br />
remarkable numbers. As one of <strong>the</strong> most powerful<br />
operators in terms of research and development<br />
in Europe, Orange knows quite well that network<br />
transformation is <strong>the</strong> most direct and most effective<br />
support to service transformation.<br />
Success in transformation depends heavily<br />
on deployment of advanced networks that can<br />
smoothly evolve in <strong>the</strong> future. Success of <strong>mobile</strong><br />
<strong>broadband</strong> service is also inseparable from advanced<br />
networks, especially for <strong>the</strong> high-speed data<br />
service. To smoothly develop <strong>mobile</strong> <strong>broadband</strong><br />
service, strong co-operative links in <strong>the</strong> chain are<br />
indispensable.<br />
Orange has stringent standards when it comes to<br />
choosing strategic equipment suppliers. Its partners<br />
must be leaders in <strong>the</strong> technological fields, stable<br />
and resourceful enough to cooperate on a longterm<br />
basis.<br />
In early 2006, Orange launched <strong>the</strong> re-bidding<br />
for <strong>the</strong> 3G RAN project, which was to be held<br />
every three years. Based on strict testing procedures<br />
and whole-process auditing, <strong>the</strong> capacity test results<br />
showed that <strong>Huawei</strong>’s HSDPA, high-speed railway<br />
FEB 2009 / Win-Win<br />
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