EMOBILE: the mobile broadband revolutionist - Huawei

Winners
Operating a CDMA2000 network in the 850MHz band
will give PCCW the performance, cost-effectiveness
and network adaptability to own a decisive stake of
Hong Kong’s mobile telecom market.
With its strategic location and a
history as an international finance
center, Hong Kong accommodates
visitors and business people from
all over the world, including CDMA subscribers
from North America and the Asia-Pacific
region. However, Hong Kong’s lagging CDMA
infrastructure has for some time challenged the
city’s ability to cope with subscribers’ broadband
communication requirements.
In a decisive move, Hong Kong’s largest
integrated telecom operator PCCW decided
to eliminate this problem. In November 2007,
PCCW acquired a 15-year CDMA2000 operating
license, and began construction preparations for its
CDMA2000 1xEV-DO Rev. A network.
Quality first
P C C W i s n o t o n l y o n e o f A s i a’s m o s t
powerful communications service providers, but
also a leading ICT enterprise. For PCCW, the
opportunity to rapidly construct and operate a
high-quality CDMA2000 network provided a
means for the company to further enhance its
brand equity in the Asian-Pacific region. Richard
Midgett, the Managing Director of Mobility at
PCCW, stated that, “CDMA2000 will enhance our
capability in offering advanced broadband wireless
services to subscribers. The technology will provide
a valuable roaming footprint and help to further
boost our brand.”
The increasing intensity of competition in Hong
Kong has meant that network coverage and service
quality have overtaken price as the preconditions
for market success. To realize a sustainable
business model, PCCW sought a solution capable
of delivering differentiated services quickly and
economically. As a result, PCCW collaborated with
Huawei in June 2008 to launch Hong Kong’s first
CDMA2000 network.
Speeding the dream
Rapid deployment
Hong Kong is characterized by an unusually
complex terrain that encompasses islands, hills and
bays. The myriad fingers of towering buildings
punctuate the city’s skyline. People crowd every
square kilometer of Hong Kong and its bustling
central business districts. All in all, more than 7
million residents, and nearly 3 million visitors every
month, pack themselves into the densely developed
areas of this incredibly dynamic city.
Not only is Hong Kong’s wireless network
construction environment probably the world’s
most complex, it is also extremely hard to obtain
wireless sites, which is exacerbated by some of
the world’s highest rental terms. Leveraging an
existing investment, PCCW decided to co-locate
its new CDMA network with its existing UMTS
network to fully utilize resources and cut CAPEX.
One problem was the prohibitively large size and
voracious power demands of traditional CDMA
BTSs. These negative attributes would dramatically
increase OPEX and off-set any CAPEX savings,
while adversely impacting the local environment.
With these challenges and factors in mind,
PCCW found a solution with Huawei’s 4th
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Win-Win / FEB 2009