EMOBILE: the mobile broadband revolutionist - Huawei

More documents

Recommendations

Info

Winners CHINA MOBILE powered by All-IP Market competition is cut-throat, and competitors are aggressively courting new subscribers with attractive subsidies and tariff packages. How does China Mobile adjust its development strategy to ensure the leading position? By Wu Yanning Editor: Michael Huang huangzhuojian@huawei.com 39 Win-Win / FEB 2009
Few people are familiar with China Mobile’s difficult past. Without implementing an All-IP strategy earlier than its rivals, the Chinese giant might be away from its rightful position as one of the globe’s leading operators. As China’s leading telecom services provider, China Mobile boasts the world’s largest mobile subscriber base. Serviced by a unified, all-digital mobile network, its subscribers topped 450 million on November 30, 2008, while the number of new monthly subscribers to its services has reached a staggering 4 million. China Mobile’s GSM and GPRS global roaming services cover 219 and 138 regions and countries respectively. The creative addition of value-added services has culminated in 27% of its revenue deriving from non-traditional services such as CRBT, music downloads, and a range of Internet-based services. Time for a bold move 2003, however, marked a year replete with difficulties for China Mobile. Market competition was cut-throat, and competitors were aggressively courting new subscribers with attractive subsidies and tariff packages. Internally, the company was saddled with a TDM-based network that was at 80% capacity and betraying signs that customer demand would soon outpace its capabilities. While new domestic subscribers had grown from 60 million in 2001 to 62 million in 2003, China Mobile actually lost its new subscribers during the same period, suffering a sharp decline from 32 million to 24 million. This was nothing short of a crisis in a market with a mobile penetration rate of only 21%. To reverse the situation, China Mobile decided to adjust its development strategy in a number of ways. Firstly, the company decided to reconstruct its network with future-oriented nascent technologies to enhance service capabilities and reduce TCO. Secondly, it sought to transform its role from a “mobile communications expert” to a “mobile information expert”. The legacy TDM network of China Mobile had been the largest mobile network in the world, providing services for 150 million subscribers a decade after its inception. Network expansion, however, would increase topology complexity, resulting in declined quality but increased ancillary costs, including the costs related to transmission, equipment rooms, power consumption, and human resources. In a bold move fraught with risk, China Mobile acted decisively and positioned All- FEB 2009 / Win-Win 40
Page 1 and 2: Voice from Operators Perspective Ta
Page 3 and 4: 02/09 Initial issue Editorial Spons
Page 5 and 6: Tao of Business 25 AIS keeps Thaila
Page 7 and 8: Bharti Airtel is on a journey of ex
Page 9 and 10: managed services managed by vendors
Page 11 and 12: We also focus on new business oppor
Page 13 and 14: EMOBILE the mobile broadband revolu
Page 15 and 16: Now aided by very small, briefcase-
Page 17 and 18: Perspective Huawei Views on Future
Page 19 and 20: equire broad geographic coverage. W
Page 21 and 22: interesting video content on the In
Page 23 and 24: Tao of Business Inspiration from In
Page 25 and 26: The entire network solution is not
Page 27 and 28: In recent years, governments around
Page 29 and 30: ackyard,” one engineer said. Just
Page 31 and 32: As the largest and leading mobile o
Page 33 and 34: PCCW builds a CDMA broadband bridge
Page 35 and 36: generation BTS. Based on advanced p
Page 37 and 38: Managing the largest network expans
Page 39 and 40: and downlink. To remedy the situati
Page 41 and 42: In Paris, London, Belgium, and even
Page 43: England, France, and Spain). The ol
Page 47 and 48: MegaFon transforms and prepares for
Page 49 and 50: network resources must be maximized
Page 51 and 52: MANIA In April 2008, Vodafone Roman
Page 53: Reach for the sky and transform you

EMOBILE: the mobile broadband revolutionist - Huawei

Create successful ePaper yourself

Delete template?

Save as template?