At <strong>Huawei</strong>, we know that simple ideas can lead to big things. In much <strong>the</strong> same way a tiny acorn can grow into an oak tree, we strive to realize your full potential through innovative products and solutions. We devote 43% of our entire staff of over 82,000 people to R&D, which is just one of <strong>the</strong> reasons why <strong>the</strong> world’s top telecom network operators choose us as <strong>the</strong>ir partner. We are committed to looking after your needs every step of <strong>the</strong> way. B y putting you first, we grow your business to be as lasting and enduring as <strong>the</strong> oak tree itself. That’s why at <strong>Huawei</strong>, we help you realize your potential from <strong>the</strong> simplest of ideas, to ultimate success.
02/09 Initial issue Editorial Sponsor <strong>Huawei</strong> Technologies Co., Ltd. Publisher <strong>Huawei</strong> COMMUNICATE Editorial Board Consultants Hu Houkun, Xu Zhijun, Xu Wenwei Tao Jingwen, Huang Chaowen, Yu Xiangping Editor-in-Chief Gao Xianrui (sally@huawei.com) Editors Xue Hua, Pan Tao, Julia Yao Xu Ping, Xu Peng, Li Xuefeng Joy Zhou, Chen Yuhong, Liu Zhonglin Michael Huang, Joyce Fan, Wang Hongjun Mike Bossick, Gary Maidment Art Editor Zhou Shumin Contributors Zhu Yonggang, Hou Jinlong, Zhang Xinyu Lu Xingang, Xiong Wei, Xie Jingping Yan Yun, Zhang Qin, Mei Zheng Xu Yan, Cao Jianhui, Wu Yanning Sato Masako, Yang Xiaoxu, Robert Fox Tel: +86 755 28780808 Fax: +86 755 28356180 Address: A10, <strong>Huawei</strong> Industrial Base, Bantian, Longgang, Shenzhen, China 518129 E-mail: HWtech@huawei.com Publication registration No.: Yue B No.10148 The information contained in this document is for reference purpose only, and is subject to change or withdrawal according to specific customer requirements and conditions. Copyright © 2009 <strong>Huawei</strong> Technologies Co., Ltd. All Rights Reserved. No part of this issue may be reproduced or transmitted in any form or by any means without prior written consent of <strong>Huawei</strong> Technologies Co., Ltd. Winning <strong>the</strong> game Mushrooming growth, rushing revenue streams and skyrocketing share prices are <strong>the</strong> goals of most telecom companies. In pursuit of <strong>the</strong>se ideals, a close eye should be kept on development and market trends, <strong>the</strong>n select one or more successful enterprises in <strong>the</strong> industry as a benchmark, drawing upon <strong>the</strong> strength of o<strong>the</strong>rs to avoid costly and unnecessary mistakes. In <strong>the</strong> past decade, <strong>the</strong> telecom industry has experienced dynamic growth and rapid development. In spite of ups and downs, transformation has continued unabated. New concepts, technologies, and models emerge in an endless stream driving <strong>the</strong> industry into new realms of communication. In 2009, against <strong>the</strong> backdrop of a global economic downturn, <strong>the</strong> telecom industry needs to adapt to meet new challenges and seize all opportunities to create even broader development space. As a comprehensive telecom equipment and solution provider, <strong>Huawei</strong> pilots <strong>the</strong> same course as <strong>the</strong> operators. Development trends in communications technology, including full-service operations, <strong>mobile</strong>, <strong>broadband</strong>, and <strong>the</strong> Internet, expansion of communications networks around <strong>the</strong> world, increasing market competition and technology upgrades create tremendous pressure and numerous challenges for all of us in <strong>the</strong> industry. There are many questions such as: What is <strong>the</strong> best way to ensure a smooth upgrade of current networks while protecting investment? How do you improve ARPU while reducing OPEX and CAPEX? How can materials, land, and man hours be saved while fulfilling <strong>the</strong> social responsibility of environmental protection, energy conservation and emissions reduction? How does a company enlarge <strong>the</strong> scale effect to cope with fierce competition in <strong>the</strong> global communications market? … To ring in <strong>the</strong> spring of 2009, we introduced this new publication, with a keen focus on creative solutions for dealing with <strong>the</strong> myriad of challenges in <strong>the</strong> current telecom operations market. Successful players in <strong>the</strong> global telecom market are invited to share <strong>the</strong>ir thoughts, reflections, and experiences in strategic conception, market operations, and technological choices. In <strong>the</strong> columns -Tao of Business and Perspective, senior industry experts are invited to elaborate on industry development trends and evolution. By probing a host of Winners around <strong>the</strong> world, we will share with you <strong>the</strong>ir wisdom, experience, and vision. We believe today’s rewarding practice promises to give you success recipes for <strong>the</strong> future. For electronic version and subscription, please visit www.huawei.com Kevin Tao President of <strong>Huawei</strong> Global Technical Sales Dept.
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