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EMOBILE: the mobile broadband revolutionist - Huawei

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02/09<br />

Initial issue<br />

Editorial<br />

Sponsor<br />

<strong>Huawei</strong> Technologies Co., Ltd.<br />

Publisher<br />

<strong>Huawei</strong> COMMUNICATE Editorial Board<br />

Consultants<br />

Hu Houkun, Xu Zhijun, Xu Wenwei<br />

Tao Jingwen, Huang Chaowen, Yu Xiangping<br />

Editor-in-Chief<br />

Gao Xianrui (sally@huawei.com)<br />

Editors<br />

Xue Hua, Pan Tao, Julia Yao<br />

Xu Ping, Xu Peng, Li Xuefeng<br />

Joy Zhou, Chen Yuhong, Liu Zhonglin<br />

Michael Huang, Joyce Fan, Wang Hongjun<br />

Mike Bossick, Gary Maidment<br />

Art Editor<br />

Zhou Shumin<br />

Contributors<br />

Zhu Yonggang, Hou Jinlong, Zhang Xinyu<br />

Lu Xingang, Xiong Wei, Xie Jingping<br />

Yan Yun, Zhang Qin, Mei Zheng<br />

Xu Yan, Cao Jianhui, Wu Yanning<br />

Sato Masako, Yang Xiaoxu, Robert Fox<br />

Tel: +86 755 28780808<br />

Fax: +86 755 28356180<br />

Address: A10, <strong>Huawei</strong> Industrial Base,<br />

Bantian, Longgang, Shenzhen,<br />

China 518129<br />

E-mail: HWtech@huawei.com<br />

Publication registration No.:<br />

Yue B No.10148<br />

The information contained in this document is for<br />

reference purpose only, and is subject to change<br />

or withdrawal according to specific customer<br />

requirements and conditions.<br />

Copyright © 2009 <strong>Huawei</strong> Technologies Co., Ltd.<br />

All Rights Reserved.<br />

No part of this issue may be reproduced or<br />

transmitted in any form or by any means without<br />

prior written consent of <strong>Huawei</strong> Technologies Co., Ltd.<br />

Winning <strong>the</strong> game<br />

Mushrooming growth, rushing revenue streams and skyrocketing share<br />

prices are <strong>the</strong> goals of most telecom companies. In pursuit of <strong>the</strong>se ideals,<br />

a close eye should be kept on development and market trends, <strong>the</strong>n select<br />

one or more successful enterprises in <strong>the</strong> industry as a benchmark, drawing<br />

upon <strong>the</strong> strength of o<strong>the</strong>rs to avoid costly and unnecessary mistakes.<br />

In <strong>the</strong> past decade, <strong>the</strong> telecom industry has experienced dynamic<br />

growth and rapid development. In spite of ups and downs, transformation<br />

has continued unabated. New concepts, technologies, and models<br />

emerge in an endless stream driving <strong>the</strong> industry into new realms of<br />

communication. In 2009, against <strong>the</strong> backdrop of a global economic<br />

downturn, <strong>the</strong> telecom industry needs to adapt to meet new challenges<br />

and seize all opportunities to create even broader development space.<br />

As a comprehensive telecom equipment and solution provider,<br />

<strong>Huawei</strong> pilots <strong>the</strong> same course as <strong>the</strong> operators. Development trends in<br />

communications technology, including full-service operations, <strong>mobile</strong>,<br />

<strong>broadband</strong>, and <strong>the</strong> Internet, expansion of communications networks<br />

around <strong>the</strong> world, increasing market competition and technology upgrades<br />

create tremendous pressure and numerous challenges for all of us in <strong>the</strong><br />

industry.<br />

There are many questions such as: What is <strong>the</strong> best way to ensure<br />

a smooth upgrade of current networks while protecting investment?<br />

How do you improve ARPU while reducing OPEX and CAPEX? How<br />

can materials, land, and man hours be saved while fulfilling <strong>the</strong> social<br />

responsibility of environmental protection, energy conservation and<br />

emissions reduction? How does a company enlarge <strong>the</strong> scale effect to cope<br />

with fierce competition in <strong>the</strong> global communications market? …<br />

To ring in <strong>the</strong> spring of 2009, we introduced this new publication, with<br />

a keen focus on creative solutions for dealing with <strong>the</strong> myriad of challenges<br />

in <strong>the</strong> current telecom operations market. Successful players in <strong>the</strong> global<br />

telecom market are invited to share <strong>the</strong>ir thoughts, reflections, and<br />

experiences in strategic conception, market operations, and technological<br />

choices. In <strong>the</strong> columns -Tao of Business and Perspective, senior industry<br />

experts are invited to elaborate on industry development trends and<br />

evolution. By probing a host of Winners around <strong>the</strong> world, we will share<br />

with you <strong>the</strong>ir wisdom, experience, and vision.<br />

We believe today’s rewarding practice promises to give you success<br />

recipes for <strong>the</strong> future.<br />

For electronic version and subscription,<br />

please visit www.huawei.com<br />

Kevin Tao<br />

President of <strong>Huawei</strong> Global<br />

Technical Sales Dept.

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