EMOBILE: the mobile broadband revolutionist - Huawei

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Winners OPTUS Australia has an unevenly distributed population with relatively few people living inland in the outback. To achieve full mobile network coverage, an operator needs to invest heavily and in relation to technology, capital, and cost, make wise equipment and partner choices. opening up the outback By Li Xiaojuan Editor: Julia Yao julia.yao@huawei.com 21 Win-Win / FEB 2009
In recent years, governments around the world have ramped up development of moblie broadband. The underlying initiative is to bridge the digital divide with technology that allows people in more remote and less-developed areas to experience the benefits of wireless broadband. Australia, with extensive hinterland and the very low population densities throughout its vast interior, provides a sterling example of need and fulfillment. The wide coverage to bridge the digital gulf According to Australian Bureau of Statistics, the number of broadband users in Australia now exceeds 3.5 million, or 17% of the total population. Canberra, the nation’s capital, has the most with 58% of households using broadband technology. In Southern Australia, the broadband penetration rate is only 32%. Back in October of 2006, Telstra, the top mobile operator in Australia had deployed a nationwide HSDPA network, named Next G, operating on 850MHz frequency. The biggest competitive edge of Next G lies in its wide coverage–up to 98% of the population. The service penetration of the network is also worth mentioning. In May 2007, the Australian government announced funding for building a national broadband superhighway to extend access to underdeveloped areas. The goal of the project was to provide broadband services for 4 million individual and commercial users with particular focus on sparsely populated remote areas. Telstra’s early advantage placed considerable pressure on Optus, the No.2 operator in Australia. Not wanting to lag behind, Optus quickly responded to the government afforded opportunity and commenced an in-depth search for a vendor who could offer the necessary combination of capability, value and coverage that would allow the operator to participate in this vital national project. To achieve full mobile network coverage that reaches an unevenly distributed population across many thousands of square kilometers, an operator in Australia faces heavy up-front investment costs, all of which makes prudent selection of a reliable equipment vendor an essential priority. After careful consideration, in December 2007, Paul O’Sullivan, CEO of Optus, announced a plan to expand the capacity of the company’s existing 3G network. According to the plan, by the end of 2008, Optus would improve network coverage from 60% to 96% (based on population), and expand the covered area to 650 thousand square kilometers. In addition, Optus would upgrade their existing network to HSPA with a download rate of 3.6Mbps. Meanwhile, Optus specified UMTS 900MHz as a core part of future mobile strategy and chose Huawei as their exclusive vendor for deploying the UMTS 900MHz network in rural areas. FEB 2009 / Win-Win 22
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