EMOBILE: the mobile broadband revolutionist - Huawei

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Tao of Business your intention and needs, and search engines gave you what you wanted. In the era of social networking, your needs are nurtured from recommendations by your friends. Even if you have no needs, a larger space is given for imaginative ad-driven business models. That is a primary reason why social networking websites have become so popular in recent years. The ultimate objective of Internet is to perceive the desires of users. Therefore, every website endeavors to provide as many applications as possible. For instance, Google provides a wide range of seemingly unprofitable and even money-burning applications including YouTube and Maps, and numerous Facebook applications on its open platform. Their hope is to make users leave more historical data when using applications on the Internet, to manifest user behaviors from more dimensions, to identify values of the users via further data mining (artificial intelligence), to establish user profiles, and finally to provide high-value, precise ads to affect consumer behavior and drive profits. This is one of the reasons why Google is interested in entering the mobile communications field. GPhones are carried anytime by the users who access various mobile Internet applications, indicating that increasingly more personal information is being digitalized. Fed with this massive amount of digitalized information, the Internet is constantly enhancing its IQ and EQ, for a better and more accurate understanding of the users and the ability to provide services for them. Cloud computing on the horizon Cloud computing is Internet (“cloud”) based development and use of computer technology (“computing”); its infrastructure is intended to better support the ultimate objective of the Internet. Realization is still far off, but the goal is in sight and being driven by diversified Internet applications. It promises to bring about remarkable changes in the experience of Internet users. Currently we need to install software applications before using various Internet applications. For instance, we use Outlook to discuss which film is worth watching, download the film with BitTorrent, open the film with Media Player, and enter forums or blogs to post our reviews regarding the film. Information on behavioral patterns is scattered in different applications and cannot be integrated systematically, plus the user has to reinstall the applications to use another machine to run the applications. With cloud computing, desktop and mobile terminal systems only need to have a browser. The user can use the same account to open the applications in different environments without worrying about whether the local machine has the appropriate software or operating system. For instance, you just need to register one iGoogle account to use any combination of services (Gmail/ YouTube/Blogger/etc). Your browser acts as a window that gives you a similar user experience with either a desktop device or a smart phone using either Windows or Android. Recently, Google released Chrome, a new generation browser, to promote the penetration of cloud computing, with enhanced browser performance, reliability, safety and other key features and improved SaaS usability. As to the external business value of cloud computing, we can summarize it as: “to organize the personal information and make the Internet push targeted ads with more accuracy and value”, by following Google’s vision, “to organize the world’s information and make it universally accessible and useful”. “Plumbers” have a newfound status With the centralized intelligence of cloud computing, it is not difficult to see that among the technical divisions, the backstage of the Internet is intensive computing for 19 Win-Win / FEB 2009
The entire network solution is not just focused on traditional networking abilities, such as bandwidth allocation and packet forwarding. Through integration of computing and storage, network capabilities will be stronger and more practical. services; the terminals are for presentation of services; and the networks between the two components are the plumbing or pipeline for information transmission. Many people are indifferent to the role of a network plumber, thinking that the ability to provide enhanced value-added network services should be the keynote for telecom operators to forge their core competitiveness. But, the Internet is a highly risky, highly profitable industry where only a fortunate few can mine the gold; while the requirements for traffic bearing infrastructure keeps on growing regardless of concepts, making it lucrative for the plumbers. For fixed broadband networks, the number of end users is calculated by households; however, in mobile Internet, the customer base is calculated by individuals, who may have multiple Internet terminals. Therefore the number of terminals to access the Internet will be larger by order of magnitude. The data package of the T-Mobile G1 phone, which supports HSDPA, is priced at USD25 per month, equivalent to the monthly bill from AT&T for 1.5M DSL broadband. This just might be the reason why both T-Mobile and AT&T are quite enthusiastic about merely being plumbing contractors and introducing the G1 phone and the iPhone respectively and exclusively in North America. Operators can introduce Internet experiences and related technologies to their services, particularly HD video services, to take full advantage of local resources, including infrastructure and user information and to improve the service ability of All-IP networks and increase profitability. Content distribution network (CDN) technology and location-based precise advertising technology can then be introduced into Multi-Play bearer network solutions. This reduces the pressure on bandwidth for large scale video transmission and improves the experience of end users, while improving the ability of revenue generation of services and opening up more revenue streams for telecom operators. The entire network solution is not just focused on traditional networking abilities, such as bandwidth allocation and packet forwarding. Through integration of computing and storage, network capabilities will be stronger and more practical. With the standard optimization for digitalized information (XML/Flash/ H.264/etc), the new network of “networking + computing + storage” is able to perceive services and contents; an understanding of both bit and byte information. Only in this manner can a telecom operator do a superb job as a plumber, while trying to create new services and business models using the network as an information circulation platform and improving its IQ and EQ. There are two sides of Internet commercialization: It not only brings about both opportunities for start-up business and improved experiences for consumers, but also opens the door to those who profit from invading customers’ privacy or maliciously misguiding the customers via spam, viruses, spyware, malware, and misuse of personal information. More and more websites are trying to influence consumers by page layouts and various information rating and ranking technologies, such as paid placement, search engine optimization (SEO) etc. These are all aimed to direct traffic to a select group of sites, limiting the choices for casual users. Apparently, these negative aspects damage the creditability of the Internet and loosen the cornerstone of Internet advertising. Google took “Don’t Be Evil” as its motto after it became popular, to alleviate any concerns, especially since Google has the best resources to be evil only if it wanted to. The overwhelming success of Google is a testament to the adage that, Internet commercialization is a double-edged sword, and playing business integrity is the only way to ensure the sound development of the Internet industry. Editor: Li Xuefeng xuefengli@huawei.com FEB 2009 / Win-Win 20
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Page 3 and 4: 02/09 Initial issue Editorial Spons
Page 5 and 6: Tao of Business 25 AIS keeps Thaila
Page 7 and 8: Bharti Airtel is on a journey of ex
Page 9 and 10: managed services managed by vendors
Page 11 and 12: We also focus on new business oppor
Page 13 and 14: EMOBILE the mobile broadband revolu
Page 15 and 16: Now aided by very small, briefcase-
Page 17 and 18: Perspective Huawei Views on Future
Page 19 and 20: equire broad geographic coverage. W
Page 21 and 22: interesting video content on the In
Page 23: Tao of Business Inspiration from In
Page 27 and 28: In recent years, governments around
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Page 31 and 32: As the largest and leading mobile o
Page 33 and 34: PCCW builds a CDMA broadband bridge
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Page 43 and 44: England, France, and Spain). The ol
Page 45 and 46: Few people are familiar with China
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Page 49 and 50: network resources must be maximized
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EMOBILE: the mobile broadband revolutionist - Huawei

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