user interface design by applying theories of aesthetics - Theseus

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thermalizing, designing, interview, transcribing, analysing, verifying and
reporting (see Figure 6).
Thematizing Designing Interview Transcribing
Reporting
Verifying
Analysing
Figure 6: Seven stages of interview
The interviews research method in this thesis is done based on those seven stages.
In thermalizing stage, the researcher has determined the purpose of the
investigation and organizes the concept of interviews before it started. After the
design of the study, the interviews are conducted according to the interview guide.
And then, transcribing can be done by transfering oral conversation to text-based
information. Appropriate analysis methods are adopted in order to find out the
answer of the research. So last but not least is verifying the results and reporting
it.
The face-to-face interview method is used for collecting data in this research
paper. Unstructured interviews are frequently used as the most open-ended
approaches of interviewing, and questions during the interviews can be changed
or adapted based on the respondents behave. Even though, some key questions
related with the research need be prepared before the interviews (Anderson,
2010). The advantages of the unstructured interview are – it is very flexible and
able to find out more valuable information because the questions can be easily
changed according to what the interviewee said, and the relaxing and freely
conversations led interviewees more willing to talk and share their experiences.
Researcher can also find out important information, which seem not relevant to
the topic and ask the interviewee to go further into the topic.
During the research, the unstructured interviews are conducted for understanding
the user’s feeling about the website, which the user interface of the website is