user interface design by applying theories of aesthetics - Theseus
user interface design by applying theories of aesthetics - Theseus
user interface design by applying theories of aesthetics - Theseus
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website. Golden section is important on website <strong>design</strong>, it provides some natural<br />
sense <strong>of</strong> order, harmony, balance and comfort to visitors so that may improve the<br />
usability <strong>of</strong> a website (Friedman, 2008).<br />
As following example (see Figure 10) provided <strong>by</strong> Friedman (2008) illustrates the<br />
layout <strong>design</strong> for a webpage <strong>by</strong> using divine proportion. He explained that, the<br />
golden section layout can visually appealing visitors and it improves not only the<br />
communication <strong>of</strong> webpage <strong>design</strong>, but also improve further details <strong>of</strong> the layouts,<br />
which constructed beautiful composition (Friedman, 2008).<br />
Figure 10: Golden section in layout <strong>design</strong><br />
Aesthetic principle study 2: Dynamic symmetry<br />
Hambidge (2003) stated that Dynamic symmetry is a proportioning system and<br />
natural <strong>design</strong> methodology, which use dynamic rectangles (see Figure 11) based<br />
on ratios like √2, √3, √5, golden ratio φ, √φ and φ2 (Hambidge, 2003). This<br />
golden ratio can be found almost everywhere in architecture, status, and paintings<br />
and even in human body. Artists may draw the pictures with those ratios<br />
unconsciously, that’s due to the experience they gained with painting. Architect<br />
<strong>design</strong> buildings may follow those ratio consider stability and beautiful. That is<br />
also what human visually feel beautiful from (Ngo & Ch'ng, 2001).
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