user interface design by applying theories of aesthetics - Theseus
user interface design by applying theories of aesthetics - Theseus
user interface design by applying theories of aesthetics - Theseus
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24<br />
Break golden section principle<br />
As the screen shots image illustrated above, the website firstly breaks golden<br />
section principle on its layout <strong>design</strong>. The height and weight <strong>of</strong> the website is<br />
defined as 800×600 pixels, which do not fulfill the ratio <strong>of</strong> golden rectangle<br />
(1.618), as well as the screen layout and compositions.<br />
Break dynamic symmetry principle<br />
Secondly, the website <strong>user</strong> <strong>interface</strong> did not follow dynamic symmetry principle<br />
since the ratio <strong>of</strong> rectangles on the webpage do not match ratios like root -1, root<br />
-2, root -4, root -5, phi square and root -phi. The banner and information panel are<br />
sized <strong>by</strong> a randomly space that try to ignore the golden ratios as Hambidge (2003)<br />
mentioned in dynamic symmetry theory.<br />
Break Gestalt laws on element distribution<br />
Thirdly, the elements distribution on this website breaks the principle <strong>by</strong> the<br />
position <strong>of</strong> buttons, logo text and images (see Figure 14) which are illustrated in<br />
Figure 13 and Figure 14.
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