user interface design by applying theories of aesthetics - Theseus
user interface design by applying theories of aesthetics - Theseus
user interface design by applying theories of aesthetics - Theseus
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Lahti University <strong>of</strong> Applied Sciences<br />
Degree Programme in Business Information Technology<br />
FU, SIQI:<br />
User <strong>interface</strong> <strong>design</strong> <strong>by</strong> <strong>applying</strong> <strong>theories</strong> <strong>of</strong> Aesthetics<br />
Bachelor’s Thesis in Business Information Technology, total 51 pages, 4 pages <strong>of</strong><br />
appendices<br />
Spring 2012<br />
ABSTRACT<br />
The aim <strong>of</strong> this research paper is to figure out <strong>user</strong>’s feelings about Graphical<br />
User Interface <strong>design</strong> on websites <strong>by</strong> adopting aesthetic <strong>theories</strong>. Five aesthetic<br />
principles are illustrated in the literature study, which are golden section, dynamic<br />
symmetry, Gestalt laws, colour harmony and Goethe’s colour theory.<br />
Qualitative research method is conducted as the way to explore <strong>user</strong>’s behaviour<br />
and feelings. The researcher provides two websites, one <strong>of</strong> which is <strong>design</strong>ed <strong>by</strong><br />
breaking down all those five <strong>theories</strong> and another one is <strong>design</strong>ed <strong>by</strong> following all<br />
the aesthetic principles.<br />
Interviews are used as the method for collecting data from interviewees. The<br />
interviewees are selected from different faculties in Lahti University <strong>of</strong> Applied<br />
Sciences. Coding analysis method is utilized <strong>by</strong> converting the interview<br />
conversation records to text-based data. The coding analysis is done <strong>by</strong><br />
highlighting and marking the important and related data, and analysising them <strong>by</strong><br />
relating data to corresponding <strong>design</strong> <strong>theories</strong>.<br />
The study found that the website <strong>design</strong> <strong>by</strong> <strong>applying</strong> aesthetic <strong>theories</strong> provided<br />
better visual effect and usability to <strong>user</strong>. It not only visually pleased the <strong>user</strong>, but<br />
also helped <strong>user</strong>s accomplish specific task efficiently and accurately.<br />
Keywords: Graphical User Interface, Aesthetics, principles, website <strong>design</strong>