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user interface design by applying theories of aesthetics - Theseus

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Lahti University <strong>of</strong> Applied Sciences<br />

Degree Programme in Business Information Technology<br />

FU, SIQI:<br />

User <strong>interface</strong> <strong>design</strong> <strong>by</strong> <strong>applying</strong> <strong>theories</strong> <strong>of</strong> Aesthetics<br />

Bachelor’s Thesis in Business Information Technology, total 51 pages, 4 pages <strong>of</strong><br />

appendices<br />

Spring 2012<br />

ABSTRACT<br />

The aim <strong>of</strong> this research paper is to figure out <strong>user</strong>’s feelings about Graphical<br />

User Interface <strong>design</strong> on websites <strong>by</strong> adopting aesthetic <strong>theories</strong>. Five aesthetic<br />

principles are illustrated in the literature study, which are golden section, dynamic<br />

symmetry, Gestalt laws, colour harmony and Goethe’s colour theory.<br />

Qualitative research method is conducted as the way to explore <strong>user</strong>’s behaviour<br />

and feelings. The researcher provides two websites, one <strong>of</strong> which is <strong>design</strong>ed <strong>by</strong><br />

breaking down all those five <strong>theories</strong> and another one is <strong>design</strong>ed <strong>by</strong> following all<br />

the aesthetic principles.<br />

Interviews are used as the method for collecting data from interviewees. The<br />

interviewees are selected from different faculties in Lahti University <strong>of</strong> Applied<br />

Sciences. Coding analysis method is utilized <strong>by</strong> converting the interview<br />

conversation records to text-based data. The coding analysis is done <strong>by</strong><br />

highlighting and marking the important and related data, and analysising them <strong>by</strong><br />

relating data to corresponding <strong>design</strong> <strong>theories</strong>.<br />

The study found that the website <strong>design</strong> <strong>by</strong> <strong>applying</strong> aesthetic <strong>theories</strong> provided<br />

better visual effect and usability to <strong>user</strong>. It not only visually pleased the <strong>user</strong>, but<br />

also helped <strong>user</strong>s accomplish specific task efficiently and accurately.<br />

Keywords: Graphical User Interface, Aesthetics, principles, website <strong>design</strong>

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