user interface design by applying theories of aesthetics - Theseus

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The reason to choose those theories is because they are close related the website
user interface design from the aspect of screen layout, element distribution and the
use of colours. For instance, the theories of golden section and dynamic symmetry
can be perfectly adopted as the layout design by combining grids layout design
methods.
3.3.1 Screen Layout
The organization of the screen and layout design provides enormous effect during
the user’s interaction with the windows. An investigation study by Tullis (1981)
illustrated that the user achieves task faster when he or she interacts with a screen
that is well structured. This research test allows few users to use two different
layouts of the system and try to accomplish the same task. The result of the
research found out that the average time the user spends on a clutter interface was
8.3 seconds and for the well-structured interface it just took 5.0 seconds.
What kind of layout is able to visually pleased and provides the high usability to
users? As to the guideline of layout design provided by Windows, the effective
layout present the following attributes:
• Showing off important message
• Easy to find information at a glance.
• The window is resizable in a condition at the content is still in the
corresponding position.
• The content and images distributed in a balance way.
• The simpler the better.
• Similar windows or pages adopt a similar layout.
However, Ghyka (1952) see the design of the layout in a different aspect, he
claimed, “The concept of proportion is in composition the most important one.”
Then what is proportion? And, how to deal with proportion on screen layout
design?
A proportion is an equation with a ratio on each side. For example “3/4 = 6/8”, the
statement is equal to the same ratio 0,75 and we say the expression connected by
proportion.