Full document - International Hospital Federation
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Innovation and strategy: creativity<br />
abilities. Roger von Oech, author of A Whack on the Side of the<br />
Head, 5 describes an extraordinary insight from the experience of a<br />
major oil company. The management team was concerned about<br />
why some of their research and development people seemed to<br />
have more productive and better ideas than others. They brought<br />
in psychologists to study educational backgrounds, where people<br />
grew up, favourite colours and other issues. After three months of<br />
study, the psychologists concluded that the chief factor that<br />
separated the two groups was that the creative people thought of<br />
themselves as creative, and the less creative people didn’t. Those<br />
who held a creative self-concept allowed themselves to get into an<br />
innovative frame of mind and to play with their knowledge. Those<br />
who didn’t embrace their creativity were either too practical or<br />
were caught in routines in their thinking.<br />
Healthcare managers can learn to be creative, and their<br />
innovation can lead to improvements in clinical quality, financial<br />
results and community impact. Approaching problems with an<br />
innovative frame of mind can yield surprising results and restore<br />
a fresh motivation for making a difference as a healthcare<br />
manager. ❏<br />
References<br />
1.<br />
Everett M Rogers, Diffusion of Innovations, New York: The Free Press, 2003<br />
2.<br />
Quint Studer, Hardwiring Excellence, Fire Starter Publishing, 2003<br />
3.<br />
John Black with David Miller, The Toyota Way to Healthcare Excellence, Health Administration<br />
Press, 2008<br />
4.<br />
Based on personal conversations with Mark Jacobson, MD, Administrator at Selian Lutheran<br />
<strong>Hospital</strong>, Arusha, Tanzania in 2006<br />
5.<br />
Roger von Oech, A Whack on the Side of the Head, Creative Think, 1983<br />
Kenneth Hekman is the President of Health Development<br />
<strong>International</strong>, a US-based global healthcare management training<br />
and consulting partner with IHF. www.healthdevelopment.org<br />
16 <strong>Hospital</strong> and Healthcare Innovation Book 2009/2010