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Innovation and strategy: creativity<br />

abilities. Roger von Oech, author of A Whack on the Side of the<br />

Head, 5 describes an extraordinary insight from the experience of a<br />

major oil company. The management team was concerned about<br />

why some of their research and development people seemed to<br />

have more productive and better ideas than others. They brought<br />

in psychologists to study educational backgrounds, where people<br />

grew up, favourite colours and other issues. After three months of<br />

study, the psychologists concluded that the chief factor that<br />

separated the two groups was that the creative people thought of<br />

themselves as creative, and the less creative people didn’t. Those<br />

who held a creative self-concept allowed themselves to get into an<br />

innovative frame of mind and to play with their knowledge. Those<br />

who didn’t embrace their creativity were either too practical or<br />

were caught in routines in their thinking.<br />

Healthcare managers can learn to be creative, and their<br />

innovation can lead to improvements in clinical quality, financial<br />

results and community impact. Approaching problems with an<br />

innovative frame of mind can yield surprising results and restore<br />

a fresh motivation for making a difference as a healthcare<br />

manager. ❏<br />

References<br />

1.<br />

Everett M Rogers, Diffusion of Innovations, New York: The Free Press, 2003<br />

2.<br />

Quint Studer, Hardwiring Excellence, Fire Starter Publishing, 2003<br />

3.<br />

John Black with David Miller, The Toyota Way to Healthcare Excellence, Health Administration<br />

Press, 2008<br />

4.<br />

Based on personal conversations with Mark Jacobson, MD, Administrator at Selian Lutheran<br />

<strong>Hospital</strong>, Arusha, Tanzania in 2006<br />

5.<br />

Roger von Oech, A Whack on the Side of the Head, Creative Think, 1983<br />

Kenneth Hekman is the President of Health Development<br />

<strong>International</strong>, a US-based global healthcare management training<br />

and consulting partner with IHF. www.healthdevelopment.org<br />

16 <strong>Hospital</strong> and Healthcare Innovation Book 2009/2010

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