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Perfect Pairs by Louis M. Martini Sonoma Valley Monte Rosso Vineyard Cabernet Sauvignon Paired with Coffee Rubbed Rib Eye Steak It isn’t often that the word “gorgeous” is the right word to use when describing a wine, but when you’re describing the 2005 Louis M. Martini Sonoma Valley Monte Rosso Vineyard Cabernet Sauvignon, it is certainly the right word. The amazing 231-acre vineyard on the Sonoma side of the Mayacamas Mountain Range became part of the Martini acreage in 1938 when founder Louis M. Martini purchased the historic Goldstein Ranch with its Pre-Prohibition vineyards and renamed it Monte Rosso after its red volcanic soil. Louis M.’s son, Louis P. Martini carried on his father’s dedication to creating wines of quality and distinction, serving as an appropriate steward of the land and, in his turn passing the mantle of winemaker to his son, Michael. It is this third generation Michael who enthusiastically shares a personal favorite recipe with Wine Country This Week: Coffee Rubbed Rib Eye, along with his suggestion for an excellent companion wine: the 2005 Louis Martini Sonoma Valley Monte Rosso Vineyard Cabernet Sauvignon. This rich and distinctive wine has a flavor intensity that is expressive of the rugged mountain terrior. It’s aged in medium and medium plus toasted oak (90% French and 10% American) barrels and this broader depth of toast and mix of oaks brings a great depth of flavor, adding notes of intense vanilla bean, licorice, mocha and spice. These flavors perfectly complement the coffee and spices in the dry rub. Though totally enjoyable in their youth, with a few years of cellaring wines crafted from grapes grown in the famous Monte Rosso Vineyards, home to some of the oldest Cabernet Sauvignon vines in northern California, will improve for 25 years or longer. With that promise, the Coffee Rubbed Rib Eye recipe would be a good one to add to your personal recipe file. It is exceptionally easy to prepare and the spices in the rub are not exotic or “hard to find” but are probably resting in your spice rack even now. Among the accolades earned by the wine is a rating of 91+ awarded by Robert M. Parker, Jr. in the Wine Advocate. For a preview taste of this gorgeous wine stop in at the Louis M. Martini tasting room at 254 South St. Helena Highway (Highway 29) in St. Helena. It retails for $85.00 bottle. Tasting hours are ten am to six pm daily. For more information and news about the winery and the wines click onto www.louismartini.com. 22 Millie Howie COFFEE RUBBED RIB EYE Serves 4 This dish is a perfect complement to the distinct flavors in the 2005 Monte Rosso Cabernet Sauvignon. Dry Rub: • ¼ cup ancho chili powder • ¼ cup finely ground espresso • 2 tablespoons Spanish paprika • 2 tablespoons dark brown sugar • 1 tablespoon dry mustard • 1 tablespoon kosher salt • 1 tablespoon ground black pepper • 1 tablespoon ground coriander • 1 tablespoon dried oregano • 2 teaspoons dried ginger • 2 teaspoons chili de arbol powder Combine all spices in a bowl, this can be made and stored in a cool, dry place overnight. Rub on your favorite cut of meat just prior to cooking or grilling. • 2 bone-in or boneless rib eye steaks • 2-inches thick, approximately • 1 ½ pounds each • Olive oil • Salt and coarsely ground black pepper Preheat oven to 425 degrees F. Preheat a cast iron pan over high heat. Brush each side of the steak with oil and then season each side liberally with salt and pepper. Rub 2 tablespoons of the coffee rub onto one side of each steak. Cook the steak, rub side down, until golden brown, about 3 to 4 minutes. Flip the steak over, cook for 2 minutes and then transfer to a baking sheet and cook in the oven to medium-rare doneness, about 8 to 10 minutes. Remove and let rest 5 minutes before slicing. www.WineCountryThisWeek.com
WINE COUNTRY THIS WEEK | WINE COUNTRY NEWS Rosé Avengers & Producers’ Annual ‘Pink Out! SF’ Premium Rosé Continues Double-Digit Growth, Outperforming Overall Table Wine Market, Reports The Nielsen Company Rosé Avengers & Producers (RAP) announced that its signature annual tasting event, PINK OUT! SF will be held on Tuesday, May 11. The celebration will take place at Butterfly restaurant on the Embarcadero at Pier 33. Overlooking San Francisco Bay, the 6th annual fine rosé tasting will feature 40 participating wineries pouring still and sparkling rosés from around the world, with many of the winemakers who craft them in attendance. Butterfly’s executive chef and owner Robert Lam will create rosé-inspired Pan-Asian appetizers from sustainably and organically sourced ingredients. PINK OUT! SF underscores the continued ascendancy of the $8 and above rosé category. According to The Nielsen Company, premium rosé table wines outpaced the market, growing at doubledigit levels on both dollars and volume in 2009. Premium Rosé wines grew by 13.5% on dollars, and 12.8% on volume, 5 times faster on dollars and 12 times faster on volume than the overall Table Wine category. The Table Wine category grew at 2.6% on dollars, and just 0.9% on volume (Total U.S. Food, Drug, and Major Liquor Markets, 52 weeks ending 12/12/09). “Rosé wines continue to rise in popularity and maturity,” said Danny Brager, vice president, group client director, Beverage Alcohol, The Nielsen Company. “At Nielsen, we measure what consumers watch and what consumers buy and we find that consumers are giving rosé wine more attention as they make their wine selections, while retailers are giving rosés more prominence among their offerings.” Additionally, while the overall Table Wine category has an average price of $6.10 for an equivalent 750 ml package size, the Premium Rosé category's average price is $10.17 -- a 67% premium. "That's good for retailers looking for a trade up option in this time of trading down," said Brager. From its inaugural event in 2005, PINK OUT! tastings have drawn full house crowds. This year is expected to sell-out in advance once again. The trade and media portion runs 3:30 to 6 p.m. The consumer tasting is open 6:30 to 8:30 p.m. Consumer tickets are $35 in advance online only at www.rapwine.com, and $45 at the door if available. www.WineCountryThisWeek.com 23
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