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Morpho collection
Newform
Expocentre
Pavilion 2, Stand F409
interview
Newform: We focus on people who understand
the Italian personality and Italian design
Ergo-g-open range
with Swarovski crystals
Interview with Massimo
Giroldi, CEO and Sales
Director at Newform
How important is the Russian and
CIS market for your company?
It’s a very important market, as it is
still growing.
How do Russian and Western
European consumers differ?
It depends if you are talking
about a big city. For example, St.
Petersburg is a more European
city so they want what Europeans
want. Generally speaking, Russians
want the brand first. The brand
must be famous, must be important.
They also like modern
products, with minimalistic design,
and they like Italian style.
How do you promote your company
in Russia?
We like to promote our products
at MosBuild. MosBuild is the only
fair for building and interior materials,
so it is really important.
What new collections will you
present at MosBuild?
We have already started a new
collection, which is very fashionable
and typical for the Russian
market, so we will present this.
What objectives do you hope to
achieve at MosBuild?
Consolidating the brand, finding
new customers and helping our
distributors. We also want to promote
the Italian personality with
our food, our wine and, of course,
our products.
What kind of visitors are you interested
in seeing at your stand?
Firstly, architects and designers. We
are focused on people who can
understand the Italian personality
and Italian design, and who can
promote and sell our products.
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