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designers
Аndreas Dimitriadis lives and works in Stuttgart. He studied
graphic design at the Ecole Corvisart (Paris), and then design
in the German city of Schwäbisch Gmünd. After receiving
his diploma in 2000, Andreas Dimitriadis began working at Phoenix
Design and since 2003 he has been its co-owner. During this time,
his name has become well-known. He has managed projects for
brands such as LG Electronics, BenQ Siemens, Siemens Gigaset,
Navigon and T-Mobile. In 2007, Andreas Dimitriadis opened his own
design studio, Platinumdesign, in the centre of Stuttgart. His clients
include Siemens, Navigon, Schock and the Swiss brand Laufen, with
whom he has worked for 15 years.
‘A product that not only meets
the expectations of the buyer,
but whose unexpected positive
features also pleasantly
surprise. Andreas Dimitriadis
believes this is the definition
of a perfect product.’
A revolution in the production
of ceramic products
Laufen, the Swiss bathrooms specialist, presents the first
SaphirKeramik series, a development which gives products an incredible
elegance coupled with high strength. The secret of the
unique properties of the new material developed by Laufen is the
addition of the mineral corundum, which in terms of hardness is
second only to diamond. As a result of this, the new ceramic has
considerable hardness and greater flexible strength. SaphirKeramik
opens up new possibilities: new shapes and thin walls, which have
not previously been available in baths and sinks.
Until now, the strength and impact resistance of ceramic products
have been achieved by having a certain wall thickness. Thanks to
the exceptional strength and hardness of SaphirKeramik, wall thickness
can be significantly reduced, and edges and corners can be
made simpler without loss of quality. Such products meet the requirements
of modern minimalistic bathroom design.
New ceramic products made from SaphirKeramik have been created
by the renowned designer Andreas Dimitriadis. ‘The new ceramic material
from Laufen offers me unprecedented creative scope in design
and requires a whole new way of thinking,’ comments Dimitriadis. It
is worth paying particular attention to the proportions of the ceramic
products: on the one hand, the external appearance of the basin
creates the impression of compactness, but, on the other, the inner
part of the basin looks big due to the thin walls. ‘The most difficult
thing was finding a balance,’ says the designer. ‘For example, in
order to achieve a sense of overall harmony we had to make a rectangular
shaped basin, with a slightly lower height than the square
basin.’ The square model is available in the size 360x360x130 mm,
and the rectangular model in 600x340x110 mm. ‘While this means a
paradigm shift in the design process, I will gladly create new designs
using SaphirKeramik,’ adds Dimitriadis. ‘The possibilities are fantastic
and can inspire any designer.’
Roca / Laufen
Expocentre, Pavilion 1, Stand A315
36