Content Marketing
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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS<br />
The Three Essentials of Breakthrough<br />
<strong>Content</strong> <strong>Marketing</strong><br />
It takes more than “content is king” to work in this tricky environment.<br />
You need to focus your attention on these three key elements to make content<br />
marketing work for you.<br />
1. Give your readers a cookie.<br />
What’s the smartest way to train a puppy to sit on command? Give him a cookie<br />
and a nice pat on the head every time he does what you want.<br />
Enough cookies and enough pats on the head and he starts to think that sitting<br />
on command was his idea.<br />
He likes you, he trusts you, and he sits when you say sit because it’s in his best<br />
interest to do that.<br />
Your content needs to work the same way.<br />
High-quality content trains your readers and listeners to keep opening your<br />
stuff. It rewards them for doing what you want them to do.<br />
That means every piece of content you write has to either solve a problem your<br />
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