Content Marketing
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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS<br />
40. Create special “gratitude content” for subscribers.<br />
Send special subscriber-only content on days like Valentine’s Day or<br />
Thanksgiving to thank your readers for their attention and business. Try to take it<br />
beyond a simple message of thanks, and make the content itself a small gift for<br />
my readers.<br />
41. Create a sideways sales letter.<br />
Use a blog post series or an email autoresponder to create a sideways sales<br />
letter.<br />
42. Find a “guest author.”<br />
Write a series or a regular column “authored” by your two-year-old, your dog,<br />
your cat, your parrot, or your guinea pig. Think it’s too cutesy to work with your<br />
audience? Try it and see.<br />
43. Make an absurd comparison.<br />
The farther you have to reach, the better it will work. “101 Ways LOLCats Can<br />
Improve Your Arc Welding” is just about guaranteed to capture some attention.<br />
Among arc welders, anyway.<br />
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