Content Marketing
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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS<br />
24. Write an editorial for a dead-tree newspaper or<br />
magazine.<br />
Yes, lots and lots of people still read these.<br />
25. And if the newspaper/magazine doesn’t print<br />
your editorial, buy ad space and run it as an<br />
advertorial instead.<br />
Yes, lots and lots of people read these too.<br />
26. Collect weird stories from sources your readers<br />
don’t usually see.<br />
If your audience is made of particle physicists, gets stories from The Enquirer. Sift<br />
through and find the metaphors and analogies in these stories that will relate<br />
back to your topic. Quirky, oddball stories make any content more compelling.<br />
And you can’t get results from content that doesn’t get read.<br />
27. Write an industry report on a hot topic.<br />
You’ll be surprised at how many high-profile folks will agree to a recorded<br />
Skype/phone interview for an industry report.<br />
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