Content Marketing

CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS
4. Create a free course delivered by email
autoresponder.
This is a great way to build trust and rapport.
5. Publish a blog post series.
Write an educational series of blog posts designed to attract traffic for a
competitive keyword phrase. (Like this one on the fundamentals of copywriting,
for example.)
6. Offer a free teleclass.
This is a great way to build interest in your business. You can do all the talking
yourself, or work with a partner in an interview format. And remember to record
the class—the recording will also be valuable content that you can use in future
marketing.
7. Offer a paid teleclass.
Offer another teleclass that takes your content further and provides additional
value. Again, the call can be recorded and sold as a product for as long as the
content remains relevant.
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