Content Marketing
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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS<br />
Why <strong>Content</strong> and Social<br />
Media are a Powerful<br />
Match<br />
Creating stellar content for your marketing is great. But great content doesn’t<br />
(quite) distribute itself. It needs vehicles for people to pass it along, discuss its<br />
merits, argue over its controversies, blog it, mash it, tweet it, and even scrape it.<br />
Which is, of course, where social media comes in.<br />
Social media didn’t create content marketing, but it’s an unsurpassed tool for<br />
getting it distributed. On the flip side, great content gives social media life by<br />
giving people something more interesting to talk about than what they’re<br />
ordering right now at Starbucks.<br />
Social media is the third tribe’s sacred hearth.<br />
The new breed of smart, savvy online entrepreneurs are creatures of the social<br />
web. Gathering places like forums, Twitter, and Facebook are the campfires that<br />
pull the tribe together.<br />
Some of us have been convening around digital campfires for a long time,<br />
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