Content Marketing

CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS
10. Go to social media ... once you’ve got something
to talk about
Do you notice how much “how to sell something on the Internet” advice starts
with getting a zillion Twitter followers or Facebook likes?
That’s the kind of false shortcut that will kill your progress.
Social media audiences will start spreading the gospel about you as soon as you
give them something worthwhile to talk about.
Don’t try to rush to Step 10 of the checklist when Step 3 is still giving you
trouble.
Just like building the foundation of a beautiful house, if you do the steps in
order, you’ll have something solid that will serve you for many, many years to
come.
Ultimately, that should be your objective when you set out develop and execute
a content marketing strategy.
Content marketing is not a short-term game plan for immediate gains. It is a
proven, long-term strategy for building an audience that builds and sustains
your business.
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