Content Marketing
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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS<br />
How to Use <strong>Content</strong> to<br />
Find Customers<br />
So can you actually get any customers with your content? Absolutely, but not if<br />
we take the usual blogger’s approach.<br />
Money doesn’t drop out of the sky just because we produce high-quality<br />
material. We need to put some time, thought, and planning into the marketing<br />
side of the content marketing equation.<br />
And that means we need to think strategically about how different types of<br />
content contribute to the larger persuasion cycle.<br />
Get their attention.<br />
Earlier, we talked about the fact that every bit of content needs to be a tasty<br />
cookie that rewards your audience for consuming it.<br />
So how can you attract a new audience to come find you? You need something<br />
bigger and more exciting than a cookie.<br />
You need a birthday cake.<br />
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