Content Marketing

CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS
Just remember to always send your new readers back to that high-quality
content built on a site you control — whether that’s your blog or your email list.
The smartest guest bloggers build landing pages just for these new audiences,
to give fresh readers a great first experience with the site.
9. Don’t go too long without making an offer.
If you’re content marketing, you can’t forget the marketing part.
If your content is supporting a business, make sure your audiences know exactly
what that business is.
Well-crafted landing pages will explain your product or service to your audience
in a way that makes it easy to buy. These landing pages will focus your prospect’s
attention so he or she doesn’t skip around your site checking out all the goodies.
And they keep the “selling” in its own designated zone, away from your primary
content.
You shouldn’t be afraid to sell, but you don’t need to be a used car salesman
either.
Whatever your offer may be, make sure it’s something your audience actually
wants (not just what you think would be cool) and that you’ve delivered a clear,
simple call to action.
45