Content Marketing
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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS<br />
talks about how to do that.<br />
Lack of trust<br />
You can always get social media attention by being a brat, a pest, or a train<br />
wreck, but attention doesn’t translate into subscribers or customers.<br />
No social proof<br />
You need to leverage social proof to show readers that your blog is a cool place<br />
to hang out. This is tricky when you don’t have lots of readers yet, but we have a<br />
few tips for you.<br />
Where is the call to action?<br />
You must have a clear, specific call to action that lets people know what you<br />
want them to do next. That might be to subscribe to your blog, sign up for your<br />
email newsletter, or share your content on social sites like Twitter and Facebook.<br />
Remember, copywriting is the art of convincing your reader to take a specific<br />
action. (And yes, it’s still copywriting if it takes place in a podcast or video ... if<br />
you’re doing it well).<br />
The thoughtful use of copywriting techniques on your blog will get<br />
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