Content Marketing
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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS<br />
16. Write a yellow pages ad that looks like a blog post.<br />
Make it interesting, informative, funny, and compelling. For bonus points, in<br />
addition to the usual contact information, provide information in your yellow<br />
pages ad about how to sign up for your email autoresponder or get your free<br />
white paper.<br />
17. Make your podcasts an ebook.<br />
Take your 10-15 best podcasts, get them transcribed and edited, and sell them<br />
as an ebook.<br />
18. Host a virtual conference.<br />
Bring 5 or 6 of the strongest people in your topic together and create a virtual<br />
conference, with each presenter giving an audio or video workshop. This is a<br />
relatively simple way to create a very marketable product. Again, the recordings<br />
can be sold as long as the content remains relevant.<br />
19. Hold a Tweetathon for your favorite charity.<br />
Consider creating a piece of valuable content (a special report, etc.) as a reward<br />
for donations over some specified amount.<br />
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