Content Marketing

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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS 4. Create a free course delivered by email autoresponder. This is a great way to build trust and rapport. 5. Publish a blog post series. Write an educational series of blog posts designed to attract traffic for a competitive keyword phrase. (Like this one on the fundamentals of copywriting, for example.) 6. Offer a free teleclass. This is a great way to build interest in your business. You can do all the talking yourself, or work with a partner in an interview format. And remember to record the class—the recording will also be valuable content that you can use in future marketing. 7. Offer a paid teleclass. Offer another teleclass that takes your content further and provides additional value. Again, the call can be recorded and sold as a product for as long as the content remains relevant. 16
CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS 8. Build a membership web site. A membership site can be a profitable business in and of itself. 9. Build a Facebook page. This is a page separate from your personal profile, and it gives you another platform for interaction with your customers. 10. Compile your best 100 blog posts into a physical book. It worked for Godin, and it can work for you. 11. Contribute in forums. When you contribute to an online forum in your topic, remember that your answers are content. Make sure this content reflects well on you. 12. Make your most popular blog post a video. Take your most popular blog post, add some really good images, and translate it into PowerPoint. Then record it for a YouTube video. 17
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