Content Marketing
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CONTENT MARKETING: HOW TO BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS<br />
Only ad men like advertising.<br />
If your content looks like an ad, it will be overlooked or thrown away. Make<br />
your “advertising” too valuable to throw away by wrapping it in wonderfully<br />
beneficial, readable content.<br />
Write for people first.<br />
<strong>Content</strong> marketing makes for great SEO, but don’t make the mistake of writing<br />
for the search engines. Always write for people first, then go back and make your<br />
content search-engine friendly so new readers can find you.<br />
And of course, always remember the first rule of Copyblogger.<br />
Really good content is unsurpassed at building rapport, delivering a sales<br />
message without feeling “salesy,” and getting the potential customer to stick<br />
around.<br />
That’s why the sharpest copywriting minds are trending more toward a “content<br />
net” approach. They combine strategic copywriting with great content to get the<br />
best of both worlds.<br />
Which is exactly what Copyblogger has been teaching readers for the past seven<br />
years: how to create breakthrough content marketing ...<br />
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