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DECEMBER <strong>2013</strong><br />

DIGINEXT<br />

DELIVERS<br />

A CHRISTMAS<br />

MIRACLE<br />

NATO<br />

CAPITOL HILL<br />

DAY<br />

Tom Hanks as<br />

Richard Phillips in<br />

the end-of-year hit<br />

Captain Phillips<br />

TAKING OUR<br />

FUTURE IN OUR<br />

OWN HANDS<br />

40 UNDER 40<br />

BONUS EDITION<br />

THE YEAR AHEAD:<br />

A LOOK AT 48 FILMS<br />

FOR 2014<br />

WORLD BOX OFFICE<br />

ANALYSIS<br />

THE POWER 5:<br />

INTERNATIONAL<br />

EXHIBITORS<br />

TOM<br />

star<br />

The Captain Phillips and Saving Mr. Banks<br />

is having a career year at the box office<br />

The Official Magazine of the National Association of Theatre Owners


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DEC.<br />

<strong>2013</strong><br />

Tom hanks and<br />

emma thompson in<br />

saving mr. banks<br />

VOL. 149 NO. 12<br />

10 ON SCREEN<br />

A CHRISTMAS MIRACLE DigiNext expands its content to include<br />

a faith-based holiday movie targeting Spanish speakers<br />

16 CONVENTION REPORT<br />

SHOWTIME! NATO of Missouri/Kansas puts on a Show-A-Rama<br />

18 GLOBAL REPORT<br />

YEAR-END ANALYSIS World box office<br />

26 TECH TALK<br />

GLOBAL DIGITAL CINEMA GDC Technology is digitizing the Asia<br />

Pacific—and the world<br />

28 THE BOXOFFICE POWER 5<br />

INTERNATIONAL EXHIBITORS Featuring China, France, India, Mexico,<br />

and the United Kingdom<br />

34 40 UNDER 40<br />

YOUNG GUNS In this bonus installment in our multi-part series,<br />

BoxOffice ® <strong>Pro</strong> highlights eight executives under 40<br />

38 BIG PICTURE<br />

THANKING MR. HANKS The box office legacy of a timeless icon<br />

44 THE YEAR AHEAD<br />

A LOOK AT 2014 48 films to watch for in the coming year<br />

6 EXHIBITION BRIEFS<br />

The latest news from the exhibition industry<br />

12 EXECUTIVE SUITE<br />

<strong>Pro</strong>jecting the voice of exhibition: The industry storms Capitol Hill<br />

14 NATO NEWS<br />

Taking our future in our own hands: NATO spearheads efforts to<br />

control the message about the industry<br />

55 CHARTS & GRAPHS<br />

The Hobbit Trilogy by the numbers<br />

56 BOOKING GUIDE<br />

64 CLASSIFIEDS<br />

BOXOFFICE ®<br />

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2 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


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BOXOFFICE ® PRO (ISSN 0006-8527), Volume 149, Number 12, <strong>December</strong> <strong>2013</strong>. BOXOFFICE PRO is published<br />

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DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 3


UPCOMING 3D MOVIES<br />

<strong>2013</strong><br />

DEC 6 CINEDIGM ADVENTURES OF THE PENQUIN KING<br />

DEC 13 WARNER BROS. THE HOBBIT: THE DESOLATION OF SMAUG<br />

DEC 20 FOX WALKING WITH DINOSAURS<br />

DEC 25 UNIVERSAL 47 RONIN<br />

DEC 25 OPEN ROAD JUSTIN BIEBER’S BELIEVE<br />

2014<br />

JAN 17 OPEN ROAD THE NUT JOB<br />

JAN 24 LIONSGATE I, FRANKENSTEIN<br />

FEB 7 LIONSGATE/SUMMIT HERCULES: THE LEGEND BEGINS<br />

FEB 7 WARNER BROS. THE LEGO MOVIE<br />

FEB 21 SONY / TRISTAR POMPEII<br />

MAR 7 WARNER BROS. 300: RISE OF AN EMPIRE<br />

MAR 7 FOX / DREAMWORKS ANIMATION MR. PEABODY & SHERMAN<br />

APR 4 DISNEY CAPTAIN AMERICA: THE WINTER SOLDIER<br />

APR 4 WARNER BROS./IMAX ISLAND OF LEMURS: MADAGASCAR<br />

APR 11 FOX RIO 2<br />

MAY 2 SONY/COLUMBIA THE AMAZING SPIDER-MAN 2<br />

MAY 9 CLARIUS LEGENDS OF OZ: DOROTHY’S RETURN<br />

MAY 16 WARNER BROS. GODZILLA<br />

MAY 23 FOX X-MEN: DAYS OF FUTURE PAST<br />

MAY 30 DISNEY MALEFICENT<br />

JUN 6 WARNER BROS. EDGE OF TOMORROW<br />

JUN 13 FOX / DREAMWORKS ANIMATION HOW TO TRAIN YOUR DRAGON 2<br />

JUN 27 PARAMOUNT TRANSFORMERS: AGE OF EXTINCTION<br />

JUL 18 FOX DAWN OF THE PLANET OF THE APES<br />

JUL 18 DISNEY PLANES: FIRE & RESCUE<br />

JUL 25 WARNER BROS. JUPITER ASCENDING<br />

AUG 1 DISNEY GUARDIANS OF THE GALAXY<br />

AUG 22 WEINSTEIN/DIMENSION SIN CITY: A DAME TO DIE FOR<br />

SEP 26 FOCUS THE BOXTROLLS<br />

NOV 7 DISNEY BIG HERO 6<br />

4 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


NOV 26 FOX / DREAMWORKS ANIMATION HOME<br />

DEC 17 WARNER BROS. THE HOBBIT: THERE AND BACK AGAIN<br />

2015<br />

JAN 16 LIONSGATE NORM OF THE NORTH<br />

MAR 27 FOX / DREAMWORKS ANIMATION THE PENGUINS OF MADAGASCAR<br />

JUN 5 FOX / DREAMWORKS ANIMATION B.O.O.: BUREAU OF OTHERWORLDLY OPERATIONS<br />

JUN 12 UNIVERSAL JURASSIC WORLD<br />

JUN 19 DISNEY INSIDE OUT<br />

JUN 19 FOX THE FANTASTIC FOUR<br />

JUL 10 UNIVERSAL MINIONS<br />

AUG 14 SONY / COLUMBIA THE SMURFS 3<br />

NOV 6 FOX PEANUTS<br />

NOV 25 DISNEY THE GOOD DINOSAUR<br />

DEC 18 DISNEY STAR WARS: EPISODE VII<br />

DEC 23 FOX / DREAMWORKS ANIMATION KUNG FU PANDA 3<br />

2016<br />

FEB 12 UNIVERSAL UNTITLED ILLUMINATION ANIMATION 2016 PROJECT<br />

MAR 4 DISNEY ZOOTOPIA<br />

MAR 18 FOX / DREAMWORKS ANIMATION MUMBAI MUSICAL<br />

JUN 17 DISNEY FINDING DORY<br />

JUN 17 FOX / DREAMWORKS ANIMATION HOW TO TRAIN YOUR DRAGON 3<br />

JUL 1 SONY / COLUMBIA ANGRY BIRDS<br />

JUL 15 FOX ANUBIS<br />

NOV 4 FOX / DREAMWORKS ANIMATION TROLLS<br />

NOV 23 DISNEY GIANTS<br />

2017<br />

APR 7 FOX FERDINAND<br />

JUN 16 DISNEY UNTITLED PIXAR ANIMATION FILM<br />

NOV 22 DISNEY UNTITLED PIXAR ANIMATION FILM<br />

2018<br />

MAR 9 DISNEY UNTITLED DISNEY ANIMATION FILM<br />

JUN 15 DISNEY UNTITLED PIXAR ANIMATION FILM<br />

NOV 21 DISNEY UNTITLED DISNEY ANIMATION FILM<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 5


EXHIBITION<br />

BRIEFS<br />

FATHER OF INVENTION<br />

n Dan Jamele of interactive attractions technology<br />

house MediaMation Inc. has been granted<br />

a U.S. patent on his innovative shared drive<br />

method used in the company’s X4D Motion<br />

EFX cinema seats. The patented pneumatic<br />

drive mechanism is key to MMI’s master/<br />

drone 4D cinema seats. With one seat serving<br />

as the master with complicated internal digital<br />

circuitry, multiple drone seats can be attached,<br />

performing identical movements and functions<br />

to the master without the master seat’s internal<br />

complexities. Besides offering the drone seats<br />

at a steep discount in comparison to the master<br />

seats, this allows MMI to give clients new<br />

flexibility when purchasing 4D cinema seats.<br />

Now, exhibitors and attraction operators can<br />

order multiple configurations of one, two, three,<br />

or four seats at a time to suit their exhibition<br />

space and business model. Previously, MMI’s<br />

X4D Motion EFX seats were only available in<br />

groupings of four seats per bench.<br />

LET THERE BE LASERS<br />

n Qube Cinema has provided its True 4K 3D<br />

system to help power a series of laser projection<br />

demonstrations shown by Laser Light<br />

Engines (LLE) recently in Burbank, California.<br />

The Qube Cinema XP-I server and dual Xi<br />

integrated media blocks (IMBs) delivered 3D<br />

4K content to the latest laser projection technology<br />

from LLE. Industry attendees saw how<br />

laser-illuminated cinema projection, run from<br />

a single server to dual IMBs, improves 2D and<br />

3D exhibition.<br />

“We did internal demos with Qube Cinema’s<br />

True 4K 3D system last year and it was<br />

superb,” says Bill Beck, founder and executive<br />

VP of business development for LLE. “We’re<br />

delighted to have Qube providing the technology<br />

to showcase our latest laser illumination<br />

technology.”<br />

Four separate side-by-side sessions showed<br />

2D content on both white and silver screens.<br />

The demonstrations included split-screen,<br />

butterfly comparisons of laser vs. xenon illumination.<br />

In addition, there were three sessions<br />

showing both Hollywood theatrical content and<br />

images especially chosen from the giant screen<br />

film library and projected in 3D onto a silver<br />

screen at full 4K resolution. These also showed<br />

laser vs. xenon comparisons.<br />

“This is where the Qube Cinema True 4K<br />

3D system really shines,” explains Beck. “Ninety-five<br />

percent of the audience will never have<br />

seen 3D content at this resolution before. It’s<br />

great that Qube has developed this technology<br />

that supports advanced and future high-resolution<br />

3D requirements.”<br />

NEC Display Solutions provided two NC<br />

3240S 4K DLP Cinema projectors. One was<br />

lit by a standard xenon lamp. The other used<br />

the LLE laser engine to demonstrate off-board<br />

illumination and despeckling performance and<br />

to compare the quality of images for different<br />

content.<br />

Images from the two projectors were synchronized<br />

by the Qube server and embedded<br />

IMBs. The synced Xi IMBs are a benefit because<br />

they allow for this multiple projector playback.<br />

“Qube Cinema remains the only manufacturer<br />

capable of delivering dual-projector<br />

4K 3D,” says Eric Bergez, director of sales and<br />

marketing for Qube Cinema. “Along with our<br />

ability to play back from a single DCP, the<br />

Qube True 4K 3D system provides the power<br />

to play back large-format DCPs at bitrates four<br />

times greater than the standard DCI spec. The<br />

system also supports high frame rates of 120<br />

fps per eye on all our dual-projector configurations.<br />

We’re thrilled to be a part of Laser Light<br />

Engine’s demos.”<br />

RUSSIAN REALD<br />

n In two separate deals, RealD has pacted to<br />

add more than 200 3D screens to the Russian<br />

marketplace. The 3D company has inked a<br />

deal with the country’s largest circuit, Cinema<br />

Park, to install 200 systems throughout the<br />

chain, including one Luxe: A RealD Experience<br />

premium large-format auditorium at the Grand<br />

Canyon theater in St. Petersburg. And RealD<br />

will bring Luxe to 10 Karo Cinemas in key<br />

markets.<br />

“Russian moviegoers continue to show a real<br />

passion for premium quality cinema, and this<br />

agreement highlights our commitment to this<br />

growing audience,” says Robert Mayson, managing<br />

director of RealD Europe, about the Cinema<br />

Park deal. “We are proud to have secured<br />

this deal to continue to expand our offering of<br />

RealD 3D and Luxe: A RealD Experience’ in<br />

the region.”<br />

Installations on the Cinema Park 3D screens<br />

have already begun and are expected to be<br />

completed within five years. Karo locations in<br />

Moscow and St. Petersburg will get their Luxe<br />

screens this winter, with eight more to follow at<br />

new locations by the end of the second quarter<br />

in 2014. The Luxe experience includes a floor-<br />

ON THE MOVE<br />

n NATO’s board of directors has named the<br />

officers who will lead the trade group for the<br />

next two years, including a couple of familiar<br />

faces and a couple of new ones: Carmike president<br />

and CEO S. David Passman III was<br />

reelected chairman. Regal CEO Amy Miles<br />

was voted vice chair. Foothills president Byron<br />

Berkley was reelected treasurer. And Southern<br />

CEO George Solomon was elected secretary.<br />

“On behalf of our members, I want to<br />

thank our outgoing officers and executive<br />

board members and our new officers and<br />

board members for their service,” says NATO<br />

president and CEO John Fithian. “NATO is<br />

only as strong as its volunteer leaders, and we<br />

are fortunate to have the dedicated service of<br />

the most talented people in our industry.”<br />

n RealD president of worldwide cinema Joe<br />

Peixoto will retire in March at the end of the<br />

company’s fiscal year 2014. The exhibition<br />

veteran has served in the role since joining the<br />

company in 2005, overseeing the introduction<br />

of RealD 3D with Disney’s Chicken Little and<br />

the growth of the platform to 23,500 installations<br />

with 1,000 exhibitors in 74 countries.<br />

Prior to RealD, he held executive roles at<br />

United Cinemas International and Famous<br />

Players.<br />

“I will forever take great pride in seeing<br />

how far RealD has come and the indelible<br />

impact the company has made on the entertainment<br />

industry in such a short period of<br />

time,” Peixoto says. “While I look forward to<br />

spending more time with my wife, children,<br />

and grandchild, I cannot say enough what an<br />

honor it has been to work with the fantastic<br />

team at RealD, one I am confident will continue<br />

to accomplish great things in the future.”<br />

His position is not expected to be filled.<br />

n QSC Audio has promoted Barry Ferrell<br />

(right) to senior vice president and chief<br />

strategy officer. Ferrell joined the company in<br />

1990 as an applications engineer, assuming<br />

leadership of the cinema group in 2009. In his<br />

new role as chief strategy officer, he’ll help set<br />

the overall strategic direction of the company<br />

and oversee the development and execution<br />

of product strategies across all markets served<br />

by QSC.<br />

6 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


to-ceiling RealD Precision White Screen, ultra<br />

bright 2D and RealD 3D, enveloping audio,<br />

and luxury seating.<br />

PACKAGE DEAL<br />

n Packaging Concepts Inc., a manufacturer of<br />

flexible packaging, has purchased the assets of<br />

Integrity Packaging from 21st Century Partners<br />

for an undisclosed amount.<br />

The new entity, Packaging Concepts of<br />

Houston LLC, will be a wholly owned subsidiary<br />

of PCI. The company has entered into a<br />

long-term building lease with Leon and Paula<br />

Goldstein and will remain at the Silber Road<br />

address.<br />

CARMIKE & CO.<br />

n Expanding its footprint to 37 states, Carmike<br />

has inked a deal to acquire nine theaters comprising<br />

147 screens from Muvico Entertainment<br />

for $31.75 million cash. The entertainment<br />

complexes are located in Florida, Illinois, and<br />

California, marking the Columbus, Georgia’s<br />

entrée into the western state. The pact, expected<br />

to close in the fourth quarter of <strong>2013</strong>, will bring<br />

Carmike’s theater portfolio to 257 theaters and<br />

2,681 screens and add incremental revenue of<br />

$68 million.<br />

“Carmike’s ongoing operating execution,<br />

combined with select accretive transactions, has<br />

continued to positively impact our top- and<br />

bottom-line results, further strengthening our<br />

position to secure additional growth opportunities<br />

as we move closer to our 300-location,<br />

3,000-screen goal,” says Carmike CEO David<br />

Passman. “We are delighted to add these<br />

well-maintained theaters to our expanding<br />

circuit, and the entire Carmike team looks<br />

forward to welcoming the Muvico associates to<br />

our growing family.”<br />

The new theaters include two Bogart’s Bar<br />

& Grill restaurants, two Imax screens, and two<br />

MuviXL large-format auditoriums.<br />

CINEPLEX COAST TO COAST<br />

n Cineplex has purchased 24 cinemas from<br />

Empire Theatres in a deal worth $194 million.<br />

The acquisition adds 24 locations with 170<br />

screens in Atlantic Canada to the Toronto<br />

circuit’s portfolio, bringing its footprint to 161<br />

theaters and 1,635 screens nationwide. Canada’s<br />

largest exhibitor plans to invest in the new<br />

locations and may add its proprietary UltraAVX<br />

auditoriums or VIP Cinemas to one or more<br />

multiplexes.<br />

“We have realized our vision of making<br />

Cineplex a truly national, coast-to-coast company,”<br />

says Ellis Jacob, president and CEO of<br />

Cineplex. “Atlantic Canadians are accustomed<br />

to a high standard of theater entertainment, and<br />

our goal is to make it even better—with our<br />

SCENE loyalty program, Cineplex Tuesdays,<br />

and the many other benefits of Cineplex ownership.”<br />

DCDC LIVE<br />

n Delivering on the promise of digital cinema,<br />

the Digital Cinema Distribution Coalition<br />

(DCDC) is up and running. Backed by AMC,<br />

Cinemark, and Regal, as well as all seven<br />

studios, the digital distribution platform is now<br />

delivering content to 17,000 screens in 1,200<br />

theaters throughout the country. And the venture<br />

is being led by Randolph Blotky (above),<br />

who served as the organization’s principal<br />

consultant before being named CEO.<br />

“This is a truly historic moment,” Blotky<br />

says. “DCDC represents the culmination of<br />

years of incredibly complex work, as well as the<br />

extraordinary contributions of so many visionary<br />

executives throughout the film and technology<br />

industries. They’ve succeeded in creating a<br />

groundbreaking venture that, simply put, turns<br />

the digital content distribution economic model<br />

on its head.”<br />

DCDC delivers content via satellite or<br />

high-speed terrestrial links, lowering the cost of<br />

distribution. The coalition pays for the installation<br />

and maintenance of equipment, including<br />

a satellite owned and operated by DCDC,<br />

V-Sat backchannel equipment, and a server that<br />

receives content. In addition, a network operations<br />

center monitors all deliveries. The service<br />

aims to distribute 31 films over the network<br />

by the end of <strong>2013</strong>, with plans to expand its<br />

footprint next year.<br />

TICKETS TICK DOWN IN Q3<br />

n Before Gravity hit theaters the first weekend<br />

in October, moviegoer interest in 3D had<br />

started to flag, and that affected ticket prices<br />

during the third quarter. After hitting a record<br />

high of $8.38 in the second three months of the<br />

year, the average cost of admission in the United<br />

States dropped 6.4 percent to $7.84, according<br />

to NATO, due to fewer patrons opting for<br />

premium-priced 3D and more selecting cheaper<br />

matinees for family films, which were popular<br />

during the quarter. Year-to-date ticket prices<br />

averaged $8.05. The biggest title of the period<br />

was Universal’s Despicable Me 2 with $361.8<br />

million.<br />

CINEMARK HITS HIGH<br />

n Cinemark saw 81.0 million patrons pass<br />

through its doors during the third quarter—a<br />

company high. Attendance was up 16.2 percent,<br />

with U.S. theaters posting a 23 percent<br />

increase to 50.6 million and international cinemas,<br />

mostly in Latin America, up 6.8 percent<br />

to 30.4 million.<br />

“The North American industry celebrated<br />

a robust box office in the third quarter with<br />

an increase of 6.4 percent, fueled by a record<br />

summer box office,” says CEO Tim Warner.<br />

“Cinemark achieved record-setting results with<br />

a 19.2 percent increase in admissions revenues<br />

over the prior year, as well as all-time highs for<br />

attendance.”<br />

MAD IMAX<br />

n Imax has been busy the past few weeks,<br />

inking deals for 19 new giant screens in the<br />

United States, Latin America, and England.<br />

The large-format company has signed a new<br />

revenue-sharing agreement with Carmike<br />

for 10 Imax theater system to be installed in<br />

both new construction projects and existing<br />

multiplexes throughout the country, including<br />

locations in Georgia, Tennessee, and Texas.<br />

Through its acquisitions from Rave and<br />

Cinemark, Carmike has inherited eight Imax<br />

theaters, bringing its total commitment to 18<br />

of the large-format screens.<br />

“We’re delighted to see the continued<br />

demand for Imax domestically—particularly<br />

in the Southeast region of the U.S., which<br />

continues to present expansion opportunities<br />

for the company,” says Imax CEO Richard L.<br />

Gelfond.<br />

In addition, Imax has agreed to install<br />

eight systems in existing Cinépolis multiplexes<br />

throughout Latin America, including four in<br />

Colomobia and one each in Brazil, Guatemala,<br />

Panama, and Peru. With recent agreements for<br />

locations in India and Mexico, and a half-dozen<br />

already open in Mexico and Brazil, Cinépolis<br />

has now pacted for 22 Imax screens.<br />

“We’ve been more aggressive recently in<br />

the Latin American market with 17 theater<br />

signings to date in <strong>2013</strong>—more than triple<br />

the number of deals signed in the region in<br />

2012,” adds Gelfond. “We expect the region<br />

to provide further growth for us as the appetite<br />

for The Imax Experience continues to increase<br />

among developers, exhibitors, and consumers.”<br />

Finally, Imax has inked to install a system<br />

in Showcase Cinemas’ first giant screen in its<br />

Bluewater Shopping Centre in Kent, England.<br />

Parent company National Amusements operates<br />

Imax theaters at 20 U.K. locations.<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 7


MARCUS ON THE MOVE<br />

Rolando Rodriguez both honors<br />

the past and looks to the future<br />

in his new role at the head of the<br />

Midwest circuit<br />

by Annlee Ellingson<br />

Rolando Rodriguez has some very big<br />

shoes to fill. After 30 years at AMC<br />

Theatres in various positions including<br />

executive vice president of North America<br />

operations; five at Walmart, where<br />

his roles included vice president and<br />

regional general manager for four states;<br />

and a couple more running Rave Cinemas<br />

before the chain sold its theaters to<br />

Carmike, the exhibition and retail veteran<br />

has joined Marcus Theatres as president<br />

and CEO, replacing Bruce Olson, who<br />

retired this fall. But he’s hit the ground<br />

running, visiting 95 percent of the circuit’s<br />

locations in his first two-and-a-half<br />

months on the job and implementing<br />

initiatives both that had already been in<br />

the works at Marcus and that he brought<br />

with him.<br />

During Rodriguez’s short tenure—his first<br />

day at Marcus was July 30—the chain<br />

has premiered the UltraScreen DLX in<br />

three theaters with 65-foot screens and<br />

DreamLounger leather electric recliners<br />

throughout not only the premiere auditoriums<br />

but every house in the Addison,<br />

Illinois; Oakdale, Minnesota; and Columbus,<br />

Ohio locations. Marcus is installing<br />

20-foot screens in its Take Five Lounges<br />

to play not only trailers but alternative<br />

programming like football games. The<br />

company is expanding its Zaffiro’s line<br />

of pizzerias to include express versions<br />

inside its theaters. And Marcus has<br />

launched its own Theatre Entertainment<br />

Network to play concerts, opera, indie<br />

films, comedy performances, and classic<br />

movies.<br />

BOXOFFICE Bringing an express version<br />

of Zaffiro’s into Marcus theaters is an<br />

example of how the circuit<br />

can tap into the synergy<br />

of the Marcus Corporation.<br />

ROLANDO RODRI-<br />

GUEZ Absolutely.<br />

This is part of utilizing<br />

the experience of a<br />

great organization that<br />

obviously not only has<br />

a rich tradition within<br />

the theater industry<br />

but also a very<br />

rich tradition<br />

in the restaurant<br />

and<br />

hospitality<br />

business—<br />

our ability<br />

to utilize<br />

the synergies associated with all of those<br />

organizational knowledge bases, and<br />

really providing what I believe [is] a significant<br />

improvement in the moviegoing<br />

and in particular entertainment concept<br />

of theaters.<br />

BOXOFFICE How has your experience<br />

at Rave informed what you’re doing at<br />

Marcus?<br />

RODRIGUEZ It’s really a combination of<br />

what I learned at Walmart coupled with<br />

what I learned at Rave. Being in the retail<br />

industry and in particular in the largest<br />

and most powerful retailer in the world,<br />

which is Walmart, and at Rave, we spent<br />

a great deal of time not only looking at<br />

the initiatives that we were doing but also<br />

the things that a lot of our competitors<br />

are doing that are actually working and<br />

doing very well. And so then the question<br />

becomes what works, [and] how can you<br />

try to implement it? Second of all, if it is<br />

working, can it possibly work a little bit<br />

better if you put a different twist to it? …<br />

As an example, if we think about the<br />

DreamLounger concept that started<br />

to build within the industry—and we<br />

certainly weren’t the first ones on the<br />

ground on that—the reality is that nobody<br />

was thinking about doing them in their<br />

large-screen formats. And so here is a<br />

great opportunity to mobilize, hit the<br />

ground running, and give the consumer<br />

something that is so special, and it’s not<br />

out there, that we could actually move to<br />

market a lot faster.<br />

BOXOFFICE What is it like stepping into<br />

shoes as big as Bruce Olson’s?<br />

RODRIGUEZ Obviously, as you can<br />

imagine, he’s been a very and rightfully so<br />

well-respected leader for 39 years in this<br />

company, and so walking in is, no matter<br />

how you look at it, creating change. …<br />

[But] hopefully, what good leaders do is<br />

balance the knowledge of the past and<br />

respect the knowledge and the culture of<br />

the past while at the same time introducing<br />

new ideas and change to really move<br />

us to the present and the future. And I<br />

think that’s hopefully what I can do well<br />

as I continue to maneuver and become<br />

more of the core of the organization.<br />

BOXOFFICE What challenges to you<br />

anticipate face Marcus or the exhibition<br />

industry in general?<br />

RODRIGUEZ We have all heard of the<br />

impact of the video-on-demand. … But<br />

frankly I look at [that] as noise in the<br />

system because the reality is, we all<br />

have kitchens in our homes, and we still<br />

like the social experience of going out.<br />

And there’s one duplication that cannot<br />

happen in our home, and that is staring<br />

at a 70-foot screen on a DreamLounger<br />

in a stadium-seat house with a room of<br />

another 250 customers that are enjoying<br />

a wonderful art experience on the screen.<br />

EXHIBITION BRIEFS<br />

MOVIE HOUSE NEWS<br />

n Digiplex Destinations has acquired two new<br />

theater locations: an eight-screener in Mechanicsburg,<br />

Pennsylvania, and a seven-plex in<br />

Churchville, Maryland, from Flagship Cinemas,<br />

as well as signed a theater operating lease for a<br />

12-screen theater in Smyrna Beach, Florida. n<br />

Cinemark has launched the East Montana &<br />

XD, a new 14-screen all-digital movie theater<br />

featuring its NextGen cinema design concept<br />

in El Paso, Texas, with wall-to-wall, floor-toceiling<br />

screens; 3D; enhanced sound systems; a<br />

cafeteria-style concession stand; and a Cinemark<br />

XD: Extreme Digital Cinema auditorium. n<br />

AMC Theatres has opened the North Point<br />

Mall 12 in Alpharetta, Georgia, with mostly<br />

plush, power-recliner seating; a MacGuffins<br />

full-service bar and lounge area; a Marketplace<br />

fast-serve concession area; and an Imax screen<br />

with AMC’s own large-screen format to be installed<br />

in early 2014.The Kansas City, Missouri,<br />

circuit has also renovated the Dublin Village 18<br />

in the Columbus, Ohio, area and the Southroads<br />

20 in Tulsa, Oklahoma, with plush power<br />

recliners, a MacGuffins Bar, and expanded concessions<br />

offerings. n Landmark Theatres will<br />

launch a 10-screener in the Washington, D.C.,<br />

submarket of Capitol Point with a full-service<br />

bar, luxury seats, 3D, and a unique concession<br />

menu. n iPic Entertainment expects to open<br />

an eight-screen, 533-seat luxury movie theater<br />

and Tanzy dining concept in the new retail<br />

destination Hudson Lights in Fort Lee, N.J., in<br />

summer 2015 with reclining chairs, pillows, and<br />

blankets and seat-side food and beverage service.<br />

n Marcus Theatres has installed its UltraScreen<br />

DLX cinema experience in Addison, Illinois;<br />

Oakdale, Minnesota; and Columbus, Ohio with<br />

three-story-high UltraScreens, spacious Dream-<br />

Lounger leather electric recliners throughout<br />

the auditoriums, and immersive sound. The<br />

Milwaukee, Wisconsin, circuit has also added<br />

an UltraScreen auditorium to its Gurnee Mills<br />

Cinema in Illinois with a 70-foot screen, dual<br />

projection system for realistic 3D, and the Auro<br />

11.1 immersive sound system. n Cineplex<br />

Entertainment will reopen the Younge-Dundas<br />

and VIP mid-next year with five VIP auditoriums,<br />

one licensed lounge, UltraAVX and Imax<br />

screens, and 16 traditional auditoriums. n<br />

Regal Cinemas has added two VIP auditoriums<br />

and a full-service lounge to its Atlantic Station<br />

Stadium 18 Imax & RPX with king-size recliners<br />

in an exclusive 21-plus environment. n Luc<br />

Besson’s EuropaCorp has launched its new exhibition<br />

initiative with a 12-screen multiplex in<br />

the Aeroville mall in underscreened Tremblayen-France<br />

near the Charles de Gaulle Airport<br />

with a “live” theater dedicated to events such as<br />

operas and concerts, a sports bar, two premium<br />

auditoriums, a private lounge with gourmet<br />

food and wine, a large-format EuropaMax<br />

screen, and eight more traditional auditoriums<br />

as well as a Europa Store.<br />

8 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


COMING<br />

SOON<br />

DigiNext expands its content to include a Latin,<br />

faith-based holiday movie<br />

A CHRISTMAS MIRACLE<br />

by Annlee Ellingson<br />

n Launched last fall, DigiNext has distributed<br />

a series of eight documentaries (and one indie<br />

rom com) to targeted audiences. “We started<br />

with the documentaries because they were<br />

readily available to us,” says Bud Mayo, chairman<br />

and CEO of Digital Cinema Destinations<br />

Corporation, which partners on DigiNext with<br />

Nehst Media Enterprises.<br />

But on Dec. 6, DigiNext is expanding<br />

its mandate to include A Miracle in Spanish<br />

Harlem, a family drama with a Latino cast and<br />

faith-based themes—two demographics the<br />

company will market to both hyper-locally and<br />

nationally.<br />

Luis Antonio Ramos stars as a widower and<br />

father of two girls who, despite holding down<br />

two jobs, struggles to support his family and<br />

has lost his faith. Mexican star Kate del Castillo,<br />

in her first lead English-speaking cinematic<br />

role, offers him a second chance at love.<br />

“This is It’s a Wonderful Life but in a Latino<br />

background starring major Latino actors,” says<br />

Mayo, who wants to tap the same audience that<br />

has driven the Spanish-language comedy-drama<br />

Instructions Not Included to $44.2 million domestically.<br />

“We’re under no illusions that we’re<br />

going to do Instructions Not Included numbers<br />

with it, but we certainly think that we know<br />

who the audience is.”<br />

In order to reach that audience, DigiNext<br />

is marketing in bodegas like the one the main<br />

character owns and to charities that cater to<br />

Latinos, “sharing part of the ticket price for<br />

anything they helped us with,” Mayo says. The<br />

cast has made the rounds in New York, with<br />

plans to appear on Univision and a promotion<br />

deal in the works with Telemundo through<br />

Screenvision.<br />

“The outgrowth of this will be that we do<br />

three or four more [Latino-oriented films] over<br />

the course of the next year or two,” Mayo says.<br />

“We see this as a movie that we will do at least<br />

some kind of a limited release and try to do it<br />

at around this time of year again possibly every<br />

year,”<br />

A Miracle in Spanish Harlem<br />

will play Dec. 6-12 in about<br />

150 theaters in the Digiplex<br />

chain and Screenvision<br />

network, and DigiNext plans<br />

to re-release it wider in<br />

January.<br />

LUIS ANTONIO RAMOS<br />

FATIMA PTACEK, KATE DEL CASTILLO, BRIANNA GONZALEZ-BONACCI<br />

FATIMA PTACEK<br />

10 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


EXECUTIVE<br />

SUITE<br />

The industry storms Capitol Hill<br />

PROJECTING THE VOICE<br />

OF EXHIBITION<br />

by Todd Halstead,<br />

Deputy Director of Government Affairs, NATO<br />

“Politics is the best show in America. I love animals and I love<br />

politicians and I love to watch both of ’em play either back home<br />

in their native state or after they have been captured and sent to<br />

the zoo or to Washington.”<br />

–Will Rogers<br />

n Story has it that each president since Franklin<br />

D. Roosevelt has rubbed the left shoe of the<br />

U.S. Capitol’s statute of Will Rogers for good<br />

fortune before delivering the State of the Union<br />

address. The sculpture—which Oklahoma<br />

selected as one of two statues to represent the<br />

state as part of the National Statuary Hall Collection—has<br />

had so many lawmakers throughout<br />

the years seeking that same bit of luck that<br />

the finish on the bronze shoe has worn down<br />

to the metal. A perhaps apocryphal tale claims<br />

that Rogers, Oklahoma’s favorite son and the<br />

leading political pundit of his day (think Jon<br />

Stewart, but significantly more clever and influential),<br />

agreed to the statue on one condition:<br />

that it be placed facing the House Chamber so<br />

he could “keep an eye on Congress.”<br />

In the spirit of cinema’s patron saint, NATO<br />

keeps an eye on Congress by monitoring legislation<br />

that affects the industry and educating policymakers<br />

on the importance of movie theaters to<br />

the economy and the communities they anchor.<br />

Given the increasingly high stakes of the legislative<br />

and regulatory issues at play in the nation’s<br />

capital, however, we need your help in projecting<br />

the voice of exhibition in the halls of Congress.<br />

As the old adage goes, “All politics is local.”<br />

And that’s where you, the American exhibitor,<br />

come in. As NATO continues to advocate<br />

on behalf of the movie theater industry, it<br />

is vital now more than ever that exhibitors<br />

continue to increase their level of engagement<br />

with lawmakers at the federal, state, and local<br />

levels of government. A study by the nonpartisan<br />

Congressional Management Foundation<br />

found that congressional staff believe constituents<br />

have far more influence on undecided<br />

lawmakers when compared with the sway of<br />

professional lobbyists. Furthermore, the survey<br />

found that in-person constituent visits have “a<br />

lot” of influence on members of Congress. In<br />

short, lawmakers and their staff often count on<br />

your insight to help them know if they are on<br />

the right track.<br />

To that end, NATO and its regional<br />

association partners involve exhibitors in the<br />

legislative process by facilitating contact with<br />

lawmakers through a range of tools, including<br />

letters, emails, faxes, and phone calls. None of<br />

these tools, however, influence the policy-making<br />

process more than face-to-face interaction<br />

with lawmakers.<br />

And there is no better way than a Capitol<br />

Hill fly-in to demonstrate the exhibition community’s<br />

dedication to protecting one of America’s<br />

greatest pastimes: going to the movies.<br />

These fly-ins are invaluable opportunities for<br />

leaders of exhibition to begin new relationships<br />

with lawmakers and staff and to strengthen<br />

existing ones. NATO organizes all aspects of<br />

its Capitol Hill Day, ranging from scheduling<br />

meetings to providing advocates with detailed<br />

background information and talking points.<br />

This year, NATO continued its practice<br />

of hosting Hill Day in conjunction with the<br />

association’s annual meetings when they are<br />

held in Washington, D.C., every odd year.<br />

And what an odd year this was. Even the most<br />

successful of fly-ins experience some hiccups,<br />

ranging from last-minute meeting cancellations<br />

to unsympathetic lawmakers. Then there is<br />

the Dudley “Booger” Dawson-level burp that<br />

almost leveled NATO Capitol Hill Day <strong>2013</strong>.<br />

“Last year we said, ‘Things<br />

can’t go on like this,’ and<br />

they didn’t. They got<br />

worse.”<br />

–Will Rogers<br />

No single event can have as traumatic of an<br />

impact on the carefully choreographed schedule<br />

of a Hill Day—or the organizer’s mental<br />

well-being—than a government shutdown. Unfortunately,<br />

the way NATO’s annual meetings<br />

fell this year required that Hill Day be held<br />

on October 1—which as it turned out was the<br />

worst day to hold such an event since partisan<br />

politics caused a partial shutdown of the government<br />

17 years earlier. As was the case then,<br />

a deeply divided and increasingly unproductive<br />

Congress had been playing a zero-sum game<br />

of chicken over the nation’s fiscal health for<br />

some time. Since 2011, Congress’ increasingly<br />

acrimonious fights over spending cuts, the debt<br />

limit, and the Affordable Care Act had led to<br />

threats of several shutdowns that were narrowly<br />

avoided only when lawmakers stopped bickering<br />

long enough to pass stopgap measures to<br />

fund the federal government.<br />

With no such relief in sight this time<br />

around, it looked like months of planning were<br />

going to be sacrificed at the altar of political<br />

gridlock. NATO spent the last weekend of<br />

September notifying our members that the<br />

planned fly-in might become grounded if Congress<br />

failed to pass a 2014 budget or temporary<br />

spending bill to fund the federal government by<br />

October 1, the first day of the new fiscal year.<br />

Despite conflicting reports on whether Senate<br />

and House offices would be open to visitors,<br />

more than 30 NATO Hill Day advocates threw<br />

caution to the wind and continued with their<br />

pilgrimage to Washington, D.C., ahead of the<br />

annual meetings.<br />

While the shutdown came to pass as<br />

expected, lawmakers and their staff found it<br />

important to ignore the resulting chaos long<br />

enough to meet as planned with these leaders<br />

of the exhibition industry. At the end of the<br />

day, the dedication of these NATO volunteers<br />

was rewarded with more than 40 meetings with<br />

House and Senate offices regarding the exhibition<br />

industry’s positions on four issues:<br />

Closed captioning and video description—NATO<br />

advocates relayed the industry’s concern regarding<br />

the Department of Justice’s proposed rule addressing<br />

the requirements for captioning and video<br />

12 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


description of motion pictures exhibited in movie<br />

theaters. Lawmakers in general agreed these regulations<br />

were needless given the industry’s voluntary<br />

efforts to make cinemas as accessible as possible to<br />

moviegoers with disabilities.<br />

40-hour rule—For the purpose of implementing<br />

the Affordable Care Act’s employer mandate,<br />

the law sets the full-time threshold at 30 hours<br />

a week—upending the traditional 40-hour<br />

work week that has long been the standard for<br />

American businesses. To protect the livelihoods of<br />

workers and encourage business growth, NATO<br />

advocates encouraged lawmakers to replace the<br />

30-hour definition of “full-time employment”<br />

under the law with the 40-hour standard.<br />

Laser cinema projection—NATO advocates updated<br />

congressional offices on efforts to encourage<br />

the FDA to adopt upcoming international laser<br />

standards that would eliminate burdensome<br />

and senseless regulatory requirements the agency<br />

currently imposes on projector manufacturers and<br />

exhibitors.<br />

Ratings enforcement and media violence—In<br />

meetings with key Senate offices involved in<br />

the gun control/media violence debate, NATO<br />

advocates explained why the movie rating system is<br />

working and should remain voluntary, specifically<br />

noting that introducing the heavy hand of government<br />

into the ratings system would distort the<br />

industry’s partnership with America’s parents and<br />

fail to survive the first constitutional challenge to<br />

the legislation.<br />

While it was empowering to see such a level<br />

of commitment from the NATO volunteers<br />

who invested their time and effort to turn a<br />

potentially ill-fated NATO Hill Day into such<br />

a resounding success, this is just the beginning.<br />

To avoid losing momentum from this event,<br />

which was essential in helping the industry<br />

build relationships on Capitol Hill that will<br />

strengthen our national advocacy work, NATO<br />

will assist exhibitors who wish to visit the state<br />

or district offices of their senators and representatives<br />

during congressional recesses.<br />

Another great way to represent the industry<br />

and cultivate relationships with lawmakers is to<br />

invite them to tour a movie theater and meet<br />

with your employees—just ask Kevin Mitchell<br />

of ShowBiz Cinemas. After the shutdown<br />

forced Rep. Joe Barton (R-TX) to cancel his<br />

meeting with the Texas delegation of NATO<br />

advocates, Kevin invited the congressman to<br />

participate in the ribbon-cutting of the new Superior<br />

Digital Experience (SDX) auditorium at<br />

his theater in Waxahachie, Texas. At the event<br />

in late October, Barton, chairman emeritus of<br />

the important House Energy and Commerce<br />

Committee, said he appreciated ShowBiz’s<br />

investment in Waxahachie—a community<br />

that has a special place in his heart. There is no<br />

amount of lobbying that can replace the effectiveness<br />

of that breed of constituent outreach.<br />

NATO CAPITOL HILL DAY<br />

Deepak Keshani, Bartlett Cinema<br />

Gina DiSanto, King Theatre Circuit<br />

<strong>2013</strong> ADVOCATES<br />

Dan Ellis, Carmike Cinemas<br />

NATO thanks the following volunteers for taking<br />

Richard Hare, Carmike Cinemas<br />

Jeff Logan, Logan Luxury Theatres<br />

time out of their schedules to participate<br />

David Passman, Carmike Cinemas<br />

Dale Davison, Metropolitan Theatres<br />

in NATO Capitol Hill Day <strong>2013</strong> to advocate on<br />

Fred Van Noy, Carmike Cinemas<br />

behalf of the exhibition industry. Representing<br />

J.D. Loeks, Celebration! Cinema<br />

Steve Horton, National Amusements<br />

a diverse cross-section of the industry, NATO’s<br />

Steve Zuehlke, Cinemark USA<br />

Bill LeClair, National Amusements<br />

advocacy efforts were strengthened by the<br />

Ricky Thomas, Cobb Theatres<br />

Paul Valerio, National Amusements<br />

Harkness_Android_iPad_Ad_half unique perspectives these members brought 7.25x4.75" to<br />

Jeremy Welman, Cobb Theatres<br />

(Box_Office_USA):Layout 1 02/10/<strong>2013</strong> 10:34 Page 1<br />

Washington.<br />

Byron Berkley, Foothills Entertainment<br />

Chelsea Lotter, Paradise Cinemas<br />

David and Linda Wright, Linway Plaza Cinemas<br />

Doug Murdoch, Mid-Atlantic NATO/CATO<br />

Belinda Judson, NATO State Government and Regional Liaison<br />

Scott Lotter, Paradise Cinemas<br />

Jack Schick, NATO of Michigan<br />

Randy Smith, Regal Entertainment Group<br />

Syd Hall, Rio Entertainment<br />

Brian Schultz, Studio Movie Grill<br />

Daniel Vieira, Theatre Owners of New England<br />

Mark O’Meara, University Mall Theatres<br />

Mark Adam, Zyacorp Entertainment<br />

Sherri Davis, Zyacorp Entertainment<br />

Judy Huard, Zyacorp Entertainment<br />

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TM<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 13


NATO<br />

NEWS<br />

NATO spearheads efforts to control the message<br />

about the industry<br />

TAKING OUR FUTURE IN<br />

OUR OWN HANDS<br />

by Patrick Corcoran,<br />

Vice President &<br />

Chief Communications Officer, NATO<br />

n As I have noted previously, much of the<br />

reporting on our industry is intensely focused<br />

on the performance of individual movies, with<br />

a great deal of interest in how a movie did on<br />

its opening weekend contrasted with its estimated<br />

budget and marketing campaign. Winners<br />

and losers are anointed and the health<br />

of the industry scored like a boxing match.<br />

This witless reporting reached its peak this<br />

summer as one big-budget “bomb” signaled<br />

the collapse of the movie industry at the very<br />

time it was recording record summer revenue<br />

and notching a nearly 9 percent increase in<br />

admissions.<br />

We have, for as long as I can remember,<br />

decried the weekly box office score-keeping<br />

that does little or nothing to drive attendance<br />

and has the pernicious effect of making<br />

comparisons to the same weekend a year (or<br />

five years) before seem as if they matter. It is a<br />

constant struggle to get industry analysts and<br />

reporters to focus on the longer term. Unfortunately,<br />

we do not control the release of that<br />

information. As long as the studios see a marketing<br />

advantage in claiming winners in the<br />

weekend horse race, I don’t see much chance<br />

of that changing, but the theater industry has<br />

other ways of influencing the narrative.<br />

We face long-term challenges and opportunities<br />

to improve the perception and<br />

prospects for growth in our industry. We have<br />

for too long relied on the strength of our<br />

studio partners’ marketing efforts, movie by<br />

movie, to drive attendance. We have interests<br />

and concerns that transcend any one title, and<br />

as an industry we are taking hold of our own<br />

future.<br />

The brouhaha over Netflix’s Ted Sarandos’<br />

comments that painted theater owners as<br />

obstacles to innovation over our industry’s<br />

protection of an exclusive theatrical window<br />

demonstrated a broad ignorance of the theatrical<br />

window’s benefit to the whole industry.<br />

Indeed, our concern is over not just the length<br />

of the theatrical window but the perceived<br />

length of that window. Consumers already<br />

think it is shorter than it is and are already<br />

basing their purchasing decisions on that perceived<br />

length. The theatrical release of a movie<br />

and its home release are different products.<br />

Treating them as the same thing will end up<br />

devaluing one at no benefit to the other. The<br />

exclusive window is a profound marketing<br />

advantage for the theatrical market and for<br />

distribution that our partners at the studios<br />

tamper with at all our peril.<br />

It is widely understood that the theater<br />

business gets most of its revenue from a<br />

fraction of its capacity. We are acutely aware<br />

of the unsold inventory in our industry, and<br />

we believe it represents a real opportunity for<br />

growth. At the same time, it is also a fact that<br />

two-thirds of Americans went to at least one<br />

movie last year. That’s 217 million people.<br />

Imagine the possibility of getting our current<br />

customers to attend just one more time.<br />

NATO is currently in the process of soliciting<br />

concepts for a moviegoer PR campaign to<br />

address that opportunity. We have conducted<br />

market research that uncovered moviegoer<br />

attitudes that were remarkably positive and<br />

helped develop themes that potential customers<br />

across the range of moviegoing frequency<br />

found attractive and motivating.<br />

Two-thirds of Americans<br />

went to at least one<br />

movie last year. That’s<br />

217 million people.<br />

Imagine the possibility<br />

of getting our current<br />

customers to attend just<br />

one more time.<br />

We have received final pitches from ad<br />

agencies to begin designing a test marketing<br />

campaign to see how effective such a campaign<br />

might be. Key marketing executives<br />

from our membership are closely involved in<br />

this process. After it runs, we will return to<br />

our members with the results to consider a<br />

broader campaign with a large commitment<br />

of money and theater marketing assets. We<br />

will also turn to our studio and other industry<br />

partners to broaden its scope and reach. We<br />

have kept our studio partners apprised of this<br />

potential campaign and some have already<br />

expressed interest in partnering with us.<br />

We and our members are also exploring<br />

ways to leverage their loyalty programs and<br />

customer databases to target more potential<br />

moviegoing. We have been having discussions<br />

with a company that specializes in designing<br />

and optimizing customer databases. Further,<br />

those loyalty programs are being used to<br />

leverage both theatrical and home purchases<br />

through various “superticket” programs. We<br />

think this approach has potential to benefit<br />

both the theatrical and home markets for the<br />

studios and offer value to our customers while<br />

at the same time protecting the vital exclusive<br />

theatrical window.<br />

There is a perception about moviegoing<br />

that the price is too high. This perception is<br />

despite the fact that moviegoing remains the<br />

least expensive out-of-home entertainment<br />

option and that, adjusted for inflation, it is<br />

less expensive on average to go to a movie<br />

than it was 40 years ago. The average ticket<br />

price of $1.76 in 1973 would cost $9.28 in<br />

today’s dollar. The average ticket price for the<br />

first three quarters of <strong>2013</strong> was $8.05. For the<br />

third quarter it was $7.84.<br />

Still, some have suggested variable pricing<br />

based on day of the week, the length of time<br />

a movie has been in release, or even based on<br />

the movie itself. Variable pricing is more problematic<br />

from a broader industry standpoint.<br />

As a trade association, it is necessary that we<br />

stay out of pricing decisions. Industry-wide<br />

pricing schemes can raise serious legal questions<br />

if not structured properly in the interest<br />

of competition and consumers. However,<br />

many companies already have a range of discount<br />

offerings based on day of the week, bulk<br />

purchases, and the like. Some companies base<br />

their entire business model on lower pricing<br />

for movies that have been in the marketplace<br />

for a certain period of time. Others have<br />

complexes within their larger circuits that use<br />

the same model.<br />

Another area of concern for us is seasonality.<br />

The concentration of movies in the<br />

summer and holiday periods, while large<br />

swaths of the calendar are essentially empty<br />

of broadly appealing movies, has long been a<br />

primary issue for us. It is not in the interest<br />

of studio or cinema companies to train our<br />

customers that there are moviegoing seasons.<br />

The glut of similar movies this summer is a<br />

case in point. Many of the movies that underperformed<br />

could have done as well or better<br />

in any other month in the calendar, and with<br />

some breathing room, the remaining summer<br />

movies could have performed even better. We<br />

14 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


have seen some progress on this front; indeed, the remarkable success of<br />

Warner Bros.’ Gravity could not illustrate the point better.<br />

Finally, as many of you already know, in November NATO hosted<br />

an industry marketing summit in Los Angeles that took as its theme<br />

“driving theatrical attendance.” Top marketing people from inside and<br />

outside the industry were focused on some of the ideas discussed above.<br />

To give you a sense of what you missed if you couldn’t attend, consider<br />

these panels and discussion topics:<br />

Coming in January<br />

Attracting and Engaging Millennial Consumers:<br />

Social at the Heart<br />

The Golden Ticket: How to Drive Sales by<br />

Making Moviegoing an Event<br />

The Role of Data and Analytics in the Cinema Marketplace<br />

SCARY BOX OFFICE<br />

A look at the<br />

Paranormal Activity franchise<br />

The Power of Social Media in Getting Moviegoers<br />

to Your Theater<br />

Beyond the Big Screen: How to Use Mobile Apps<br />

to Enhance the Moviegoing Experience<br />

Branding the Moviegoing Experience<br />

The Importance of Multicultural Marketing in the 21st Century<br />

As we move into a new era in moviegoing, driven by digital technology<br />

and new ways—and new needs—to engage our customers, NATO<br />

and our CinemaCon team plan to make this an annual event.<br />

Making great movies that audiences want to see is the studios’<br />

specialty. Ours has to be providing a great place for those movies to be<br />

seen and a great experience for our customers. As we take our industry’s<br />

marketing and image into our own hands, there is no better way—and<br />

no better message—than that.<br />

OF EXHIBITION<br />

PLUS<br />

BoxOffice Exhibitors of the Year<br />

Executive Suite<br />

NATO News<br />

Exhibition Briefs<br />

Timecode<br />

Coming Soon<br />

Booking Guide<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 15


CONVENTION<br />

REPORT<br />

SHOWTIME!<br />

n In 1957, the first Show-A-Rama convention burst onto the scene in<br />

Kansas City, Missouri, delivering star power and the magic of Hollywood<br />

to theater owners and exhibitors of the Midwest. The tradition<br />

grew and continued for 28 years before closing the curtain in 1985 as<br />

the appeal of Las Vegas drew convention attendees out West. The fun<br />

and exuberance of Show-A-Rama was seemingly lost from the<br />

central United States as the East and<br />

West Coasts capitalized<br />

on the demand<br />

for large conventions<br />

in particular geographic<br />

areas.<br />

But now, another<br />

28 years later, Show-<br />

A-Rama has returned!<br />

Hosted by NATO of<br />

Missouri/Kansas and<br />

facilitated by the organization’s<br />

president Bob<br />

Bagby, Show-A-Rama<br />

was co-chaired by Bobbie<br />

Bagby Ford, vice president<br />

of marketing for B&B Theatres,<br />

and Megan Hageman,<br />

marketing director for Sonic<br />

Equipment Company, and<br />

the convention emerged<br />

from the past like the proverbial<br />

fiery phoenix.<br />

Held on sites in Kansas<br />

City and Grain Valley, the<br />

newly reopened Show-A-Rama<br />

convention boasted studio<br />

presentations from our friends<br />

at Paramount, Fox, Sony, and<br />

Lionsgate, Vive Audio demonstrations<br />

from Christie Digital,<br />

and as a sold-out trade show<br />

featuring concessions, digital<br />

service, theatrical equipment, and<br />

film production vendors from all<br />

across the nation. The content was<br />

exciting, the tone of the convention<br />

was light and fun, the trade<br />

show was packed (but navigable!),<br />

and the food was delicious!<br />

Representatives from 17 exhibition companies (AMC,<br />

Dickinson, B&B, Mitchell, and several other independent owners)<br />

attended the convention not only to witness the thrilling studio presentations<br />

and brush up on industry innovations, but to participate in<br />

open-forum panel discussions with trade professionals. These industry<br />

experts included local managers, professional marketers, champions<br />

of concessions sales, and even the Grandmaster himself, John Fithian,<br />

president and CEO of the National Association of Theatre Owners.<br />

These panel discussions touched on opportunities to create within<br />

cinema patrons a love and loyalty for the theatrical experience, methods<br />

NATO of Missouri/Kansas puts on a Show-A-Rama<br />

BACK-PAGE AD<br />

BOXOFFICE<br />

FEB. 18, 1963<br />

by Paul Farnsworth,<br />

Show-A-Rama committee member<br />

for maximizing concessions sales, and the importance of women both<br />

as decision makers inside the Hollywood machine and as moviegoing<br />

patrons. Fithian teamed up with Belinda Judson, state government and<br />

regional liaison for NATO, for a special presentation regarding the state<br />

of the industry, NATO’s focused<br />

efforts in defense of exhibitor<br />

rights, and what opportunities<br />

and growth he and NATO<br />

representatives anticipate in the<br />

coming months and years. The<br />

Show-A-Rama attendees had<br />

the wonderful chance to sit in<br />

an intimate and approachable<br />

venue with these industry leaders<br />

to ask questions pertaining<br />

to their locations and specific<br />

situations.<br />

As the convention came<br />

to a close, a blowout dinner<br />

and murder mystery event<br />

was held outdoors under<br />

a heated event tent with a<br />

local 40-piece youth brass<br />

ensemble and a tribute to<br />

Variety—The Children’s<br />

Charity. The generosity of<br />

convention attendees was<br />

made evident as donations<br />

were graciously made,<br />

and more than $3,000<br />

was generated to support<br />

the Kansas City chapter<br />

of Variety. It was truly<br />

a special event, full of<br />

considerate and unified<br />

people who raised<br />

money for a great<br />

cause!<br />

Show-A-Rama was<br />

an homage and tribute<br />

to the convention<br />

of yesteryear but<br />

also a humbling reminder<br />

of just how far the<br />

industry has come. Show-A-Rama coupled the prize<br />

of our here-and-now with the promise of our industry’s<br />

future and the historic significance of our industry’s past.<br />

Miss the <strong>2013</strong> Show-A-Rama? Fear not! On the prospect of subsequent<br />

Show-A-Rama conventions, Bob Bagby says, “The Kansas and<br />

Missouri area has an impressive group of theater exhibition companies<br />

located in these two states including AMC, Dickinson, and Warren<br />

Theatres in Kansas and Wehrenberg and B&B in Missouri, plus a large<br />

group of independent theater owners. Our board hopes to get more<br />

people involved so that Show-A-Rama will grow into a strong regional<br />

convention.”<br />

Show-A-Rama 2014 will be held Oct. 14-16, 2014.<br />

16 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


GLOBAL<br />

REPORT<br />

IRON MAN 3<br />

<strong>2013</strong> WORLD BOX OFFICE CHAMP<br />

$1.2 BILLION<br />

YEAR-END<br />

WORLDWIDE<br />

BOX OFFICE<br />

ANALYSIS<br />

by Daniel Loria<br />

18 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


Aussie Baz Luhrmann had his biggest hit at home<br />

with The Great Gatsby ($28 million) topping<br />

2008’s Australia ($24.3 million)<br />

AUSTRALIA<br />

n Iron Man 3 walked away with the year’s box office crown in<br />

Australia. The superhero film faced little competition, as no other<br />

release in <strong>2013</strong> was able to get anywhere near its $40 million gross.<br />

The film received a boost from The Avengers’ $55 million run from<br />

the previous year, as Robert Downey Jr.’s previous solo outings as<br />

Iron Man had grossed $18.7 million and $24 million, respectively.<br />

Director Baz Luhrmann enjoyed the biggest hit of his career in<br />

Australia with The Great Gatsby. The literary adaptation brought<br />

in $28 million, surpassing the $24.3 million run of Australia in<br />

his home country. Fellow Aussie Hugh Jackman also saw big numbers<br />

for his own superhero franchise. The Wolverine became the<br />

second-highest-grossing film in the X-Men franchise with a $14.6<br />

million take, just under the $15.2 million earned by X-Men: First<br />

Class.<br />

Australia is one of the world’s friendliest markets for Hollywood<br />

comedies. The Hangover Part III grossed $20.5 million in Australia<br />

to become one of the film’s top overseas markets. The figure didn’t<br />

live up to expectations, however, with the franchise’s previous installment<br />

grossing $34.5 million in 2011.<br />

Melissa McCarthy had a breakthrough hit with her acclaimed<br />

supporting role in 2011’s Bridesmaids, a film that collected $28.6<br />

million in Australia. McCarthy’s subsequent outing, Identity Thief,<br />

failed to replicate that success with a $7.3 million take. The Heat,<br />

McCarthy’s second release of <strong>2013</strong>, paired her with Sandra Bullock—a<br />

comedy duo that Australian audiences responded to with a<br />

strong $14.2 million. McCarthy seems to excel in Australia in female-oriented<br />

comedies and will look to continue her streak in the<br />

market with similar releases since Bridesmaids and The Heat have<br />

combined for a $519.8 million tally worldwide.<br />

BRAZIL<br />

n The top three films of the year in Brazil are no surprise: Iron Man 3<br />

($47.8 million), Despicable Me 2 ($35.6 million), and Fast & Furious 6<br />

($23.2 million) are also the top three films of the year at the global box office.<br />

No one expected, however, that Hansel & Gretel: Witch Hunters would<br />

finish the year as the number-four film of <strong>2013</strong>. The Paramount release<br />

flopped in North America with a $55.7 million take, but found life overseas<br />

that would bump Hansel & Gretel’s global cume to $226.3 million.<br />

Brazil is responsible for slightly more than 10 percent of the film’s global<br />

gross, contributing $23.6 million to its final tally since its January debut.<br />

Domestic comedies showed off their box office muscle in Brazil this<br />

year. De Pernas pro Ar 2 extended its $3.1 million bow during the 2012<br />

holiday season into the current year, finishing its run with a $24.6 million<br />

cume. Vai que dá Certo continued the domestic hot streak at the<br />

box office with a $14.4 million take after opening in late March. Minha<br />

Mãe é uma Peça finished the year as the highest-grossing Brazilian film<br />

with a $21.9 million run despite opening amid heavy social protests in<br />

the country’s major cities while Brazil hosted the biggest international<br />

soccer tournament of the year. The box office resiliency is a hopeful sign<br />

for 2014 and 2016 releases in Brazil, which will have to compete for local<br />

attention as the country hosts the World Cup and Olympics, respectively.<br />

Three other of the year’s biggest hits screened during Brazil’s turbulent<br />

June, further proving that the protests surrounding sporting events<br />

have minimal interference with box office business. The Hangover Part<br />

III opened on May 30 to a $4.1 million bow and went on to gross $16.7<br />

million; Monsters University defeated Minha Mãe é uma Peça on their<br />

June 21 debut with a $3.9 million tally before falling behind to the domestic<br />

comedy with a $16.5 million cume; and World War Z opened to<br />

a $3.4 million bow only days before the national soccer team celebrated<br />

the Confederations Cup title. World War Z would also celebrate at the<br />

end of its run with a $15 million tally.<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 19


<strong>2013</strong>: WORLD MARKET ANALYSIS<br />

The year’s highest-grossing film in China was<br />

Journey to the West: Conquering the Demons with<br />

an astounding $196.7 million<br />

CHINA<br />

n This year provided further proof of the rise of the Chinese box office<br />

as the most important overseas market. Imax CEO Richard Gelfond has<br />

even gone on to predict that China’s booming film industry will replace<br />

North America’s as the world’s biggest box office by 2018. As Chinese<br />

audiences grow, so does Hollywood’s interest in claiming part of the<br />

market.<br />

Diplomatic ties between the U.S. and Chinese governments worked<br />

to increase the quota of imported films from 20 to 34. The increase in<br />

films being released marked a major victory for Hollywood in China<br />

but did little else to guide studios through many of the market’s other<br />

intricacies. Hollywood studios are still bound by the approval of Chinese<br />

censors, and even if a film is approved, the U.S. companies have no say in<br />

regard to a film’s release window.<br />

The year’s most notorious example of a worst-case-scenario Chinese<br />

release occurred with Quentin Tarantino’s Django Unchained. Tarantino’s<br />

latest was pulled from release seconds into its first screenings across the<br />

country without an official reason to explain the last-minute decision.<br />

Tarantino oversaw a new, less controversial cut of his film, which was<br />

given a May 12 release—only a matter of days after Iron Man 3’s May 1<br />

premiere and Oblivion’s May 10 debut. Django Unchained was unable<br />

to carve its own place in the market and flopped in China with a $2.6<br />

million take.<br />

Other Hollywood flops in China included a disappointing $8.5 million<br />

for Jack the Giant Slayer and a $9.9 million run from Les Misérables.<br />

The musical had scored blockbuster numbers in Asia’s two other key<br />

markets, grossing more than $100 million when combining box office<br />

returns from Japan and South Korea.<br />

Hollywood also learned that star power doesn’t always translate in<br />

China. Leonardo DiCaprio struggled to drive audiences to The Great<br />

Gatsby, which finished its Chinese run with a modest $13.3 million.<br />

Hopes had been set higher for Gatsby after a 3D re-release of Titanic<br />

soared to blockbuster numbers in 2012. Tom Cruise couldn’t replicate<br />

the blockbuster success of Mission: Impossible—Ghost <strong>Pro</strong>tocol with two<br />

non-franchise releases: Jack Reacher fell short of the mark with $15 million,<br />

and Oblivion struggled to find significant traction in a crowded<br />

release calendar with $23.8 million.<br />

The year also saw several Hollywood releases gross more in China<br />

than in North America. Pacific Rim struggled in North America with a<br />

$101.8 cume, having to rely on a strong overseas performance to lift its<br />

global total to $407.6 million. China alone was responsible for $112<br />

million of the film’s global gross, making it the most important market<br />

in the world for the Guillermo del Toro popcorn flick. Pacific Rim ranks<br />

behind Iron Man 3’s $121.2 million tally as the highest-grossing Hollywood<br />

release of the year in China. Jurassic Park 3D enjoyed a $45.3 million<br />

re-release in North America, but the real success came with a $55.9<br />

million run in China. And while the Wachowskis’ Cloud Atlas won’t be<br />

able to be seen as a box office success in any context, its Chinese gross of<br />

$27.7 million exceeded the film’s $27.1 million tally in North America.<br />

Escape Plan, the Stallone-Schwarzenegger action vehicle, is on its way to<br />

join the list after a $20.8 million debut in its opening week in China—<br />

only $3 million behind its entire North American run.<br />

The true market leaders of the year in China came from the domestic<br />

front. Chinese cinema has evolved with the expansion of its market, and<br />

<strong>2013</strong> saw a significant rise in films marketed toward a young audience.<br />

Journey to the West: Conquering the Demons was the mainstream hit of<br />

the year, earning $196.7 million to become the year’s highest-grossing<br />

film. The film, based on a classic Chinese story, attracted family audiences<br />

for weeks following a $92.4 million opening weekend in February.<br />

Journey to the West: Conquering the Demons used a similar family-friendly<br />

action-comedy tone that propelled Jackie Chan’s Chinese Zodiac to a<br />

$137.1 million total in 2012.<br />

Domestic drama So Young opened a week before Iron Man 3 invaded<br />

theaters across China. Based on a best-selling novel, So Young proved the<br />

20 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


In a weak year for home-grown films, Les profs was a bright<br />

spot on the French charts with a strong $32.8 million<br />

potential that China’s emerging youth market can bring to the cinema.<br />

The film competed head-to-head against Iron Man 3 into the summer<br />

and finished with a $114.7 million gross. Tiny Times was another bestseller<br />

that translated into box office magic thanks to younger audiences.<br />

The film grossed $77.6 million after opening in late June. A sequel, Tiny<br />

Times 2.0, was rushed out to theaters by early August and failed to capture<br />

the momentum of the original with a $47.2 million take. Other top<br />

Chinese earners that relied on the new generation of filmgoers include<br />

romantic comedy Finding Mr. Right, which charmed audiences and collected<br />

$82.6 million, and American Dreams in China, which finished its<br />

run with $84.4 million.<br />

FRANCE<br />

n Iron Man 3 conquered the French box office with a $40.1 million<br />

performance, approximately the same amount of money that was earned<br />

by combining the total box office of the franchise’s first two installments.<br />

The superhero film was the only release of the year to break the $40 million<br />

mark in the country.<br />

Despicable Me 2 recorded a $36.4 million gross to become the top<br />

animated release of the year in France. The first film in the series had<br />

grossed $25.3 million in 2010. The only other animated film to break the<br />

annual top 10 was The Croods. A surprise hit at the box office, The Croods<br />

registered a $3.3 million opening weekend that led to a $20 million run<br />

in the territory.<br />

Only one French film ranked among the year’s 10 highest-grossing<br />

releases, making <strong>2013</strong> the year with the least domestic films in the top<br />

10 in a decade. Les profs charmed audiences since its spring debut, recording<br />

a $32.8 million run despite opening only a week ahead of Iron<br />

Man 3.<br />

Now You See Me was the biggest box office surprise among the Hollywood<br />

imports. France became the film’s top overseas market with a $26.2<br />

million take, representing just under 10 percent of the film’s $230.6 million<br />

overseas cume.<br />

GERMANY<br />

n Christoph Waltz has deep links to both Austria and Germany, and<br />

neither country disappointed when it came to the actor’s box office performance<br />

in <strong>2013</strong>. Django Unchained was the top film in Austria thanks<br />

to a $6.6 million gross, a considerable sum for the moderately sized<br />

market. It was Germany, however, where Tarantino’s latest film really<br />

excelled. Django Unchained grossed $51.6 million in the country after its<br />

January 17 premiere, making it the year’s top grosser by a considerable<br />

margin and the most important overseas market in the film’s release.<br />

Germany represents roughly 20 percent of Django Unchained’s $262.5<br />

million overseas total.<br />

Animated sequels had a good year in Germany. Despicable Me 2 took<br />

second place in the country’s annual top-10 list with a $38 million outing,<br />

outgrossing the $27.7 million of the original. The Smurfs 2 wasn’t<br />

able to replicate its predecessor’s success, however, finishing its run as one<br />

of the biggest films of the year with $22.9 million—a figure that nevertheless<br />

falls short of the original’s $29.3 million.<br />

Iron Man 3 was the only superhero film to reach blockbuster status in<br />

Germany this year. The latest installment in the Iron Man franchise grossed<br />

$24.5 million, well above the $8 million that each of its predecessors collected<br />

in Germany. This isn’t to say that superhero films underperformed in<br />

Germany this year; it is notable, however, to see films such as The Wolverine<br />

($11.6 million) and Man of Steel ($9.8 million) be so thoroughly outperformed<br />

by releases like The Croods ($22.1 million), World War Z ($18.1<br />

million), The Great Gatsby ($15.7 million), Gravity ($15.6 million), White<br />

House Down ($12.6 million), and We’re the Millers ($12.5 million).<br />

Comedies Kokowääh 2 and Schlussmacher were the best-performing<br />

German films of the year. The Kokowääh sequel performed well below<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 21


<strong>2013</strong>: WORLD MARKET ANALYSIS<br />

The only Japanese film to crack the $100 million mark in the<br />

local market, Hayao Miyazaki’s The Wind Rises has grossed<br />

$118.5 million in the domestic market. The film opens in North<br />

America on February 21, 2014.<br />

the original’s $41.5 million run in 2011 by bringing in $26.4 million<br />

in its theatrical run. Schlussmacher posted a $23.8 million take in its<br />

home country. The biggest comedy of the year, however, came from<br />

Hollywood. The Hangover Part III charmed German audiences and<br />

walked away from the market with a $31 million gross; a positive result<br />

that still fell below the expectations set by The Hangover Part II’s $42.6<br />

million take from 2011. The Hangover Part III finished the year behind<br />

Django Unchained and Despicable Me 2 as the third-biggest release of<br />

<strong>2013</strong>.<br />

ITALY<br />

n It took a single weekend for Italian comedy Sole a catinelle to become<br />

the highest-grossing film of <strong>2013</strong>. The comedy starring Checco Zalone<br />

collected $25.4 million in its debut, leaving the former frontrunner for<br />

the year’s box office title, Iron Man 3, in the dust with a $20.9 million<br />

take.<br />

Italian comedies have had similar juggernaut performances in the<br />

past. The last time a domestic comedy took over the market occurred<br />

with Che bella giornata, a film that never relinquished its box office dominance<br />

after a January 2011 release that culminated with a $59.3 million<br />

gross. The total gross of Che bella giornata was $30 million above the tally<br />

of that year’s second place film, Harry Potter and the Deathly Hallows:<br />

Part 2.<br />

Italian audiences showed support for a number of other domestic<br />

releases throughout the year. Comedies Il principe abusivo and Benevenuto<br />

Presidente! collected $18.9 million and $11.1 million, respectively.<br />

Domestic dramas also connected with audiences; La migliore offerta<br />

featured performances by Geoffrey Rush and Donald Sutherland, along<br />

with a score composed by the legendary Ennio Moricone. The film went<br />

on to earn $12 million in its home country. Paolo Sorrentino, one of<br />

the country’s most acclaimed active filmmakers, collected $8.7 million<br />

with La grande bellezza, the best outing of his career in his home nation.<br />

La grande bellezza is Italy’s submission for best foreign film at this year’s<br />

Academy Awards.<br />

A trio of animated films also found box office success. Despicable Me<br />

2 improved upon the original’s $17.5 million gross with a $20.5 million<br />

run, making it the highest-grossing animated release of the year. The<br />

Croods impressed with a $15 million take, and Monsters University edged<br />

out Monsters, Inc. with a $12 million tally that beat the original’s $11.2<br />

million gross.<br />

JAPAN<br />

n Hayao Miyazaki, the Japanese auteur behind modern classics like<br />

Princess Mononoke, Spirited Away, and Howl’s Moving Castle, announced<br />

his retirement this year. Miyazaki’s films have left an impression on film<br />

history, and his name is on a shortlist of world-renowned animators who<br />

have advanced the art form through their work. Whether The Wind Rises<br />

will truly prove to be Miyazaki’s final film remains to be seen (there have<br />

been rumors suggesting his return), but there is little doubt that Miyazaki’s<br />

swan song was the biggest story at the Japanese box office of <strong>2013</strong>.<br />

The Wind Rises became the only film to break the $100 million mark in<br />

Japan this year after the animated film grossed $118.5 million since its<br />

July debut.<br />

Animation is the dominant genre in Japan, overshadowing nearly all<br />

other releases in terms of box office returns. Anime is a particular bright<br />

spot for contemporary Japanese cinema, responsible for some of the year’s<br />

biggest hits. The anime standouts of the year include Doraemon the Movie:<br />

Nobita’s Secret Gadget Museum ($40.5 million); Detective Conan Movie<br />

17: Private Eye in the Distant Sea ($36 million); and Dragonball Z: Kami<br />

to Kami ($31.1 million).<br />

Hollywood’s animated releases were led by a commanding performance<br />

from Monsters University. The Disney/Pixar release was the<br />

second biggest film in the market with $90.1 million, the largest sum<br />

22 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


Mexico’s Instructions Not Included became the highestgrossing<br />

Spanish-language film in U.S. history<br />

with a domestic gross of $44.2 million<br />

from any overseas territory for the film. Monsters University grossed a<br />

total of $470 million internationally, making Japan’s contribution account<br />

for around 19 percent of its foreign cume. Despicable Me 2 outperformed<br />

Monsters in nearly every major market, with Japan being a notable<br />

exception. Despicable Me 2 finished its Japanese run with $24 million.<br />

Disney had a great year in Japan to complement the success of Monsters<br />

University. Wreck-It Ralph finished its run with $29.6 million after a March<br />

release. Iron Man 3 didn’t have the same blockbuster muscle as it did in<br />

other markets but still posted a $25.1 million tally in Japan. The Lone<br />

Ranger might have been a major disappointment around the world, but<br />

that was not the case in Japan, where it found a sizable audience, earning<br />

$20.6 million.<br />

The Lone Ranger wasn’t the only surprise Hollywood hit in Japan. Ted<br />

enjoyed a blockbuster $45.5 million run in the market, just a fraction below<br />

the $47.9 million the film earned in its release in the United Kingdom.<br />

A Good Day to Die Hard had to rely on the power of the overseas box office<br />

to overcome a disappointing $67.3 million gross in North America. The<br />

latest installment in the Die Hard franchise received a significant boost<br />

at the overseas box office from strong runs in China ($31.6 million) and<br />

Japan ($21.6 million).<br />

MEXICO<br />

n It’s not a surprise that films like Iron Man 3 and Despicable Me 2 led the<br />

Mexican box office in <strong>2013</strong>; the market is generally friendly to superhero<br />

films and animated releases. The biggest story coming out of Mexico, however,<br />

were the juggernaut numbers earned by a pair of domestic comedies.<br />

Nosotros los Nobles broke box office records for a domestic release over the<br />

spring, reaching a $27.1 million cume after word-of-mouth carried its $2.1<br />

million opening to heights no other Mexican film had reached. Few would<br />

guess that Nosotros los Nobles would only get to enjoy its record for a matter<br />

of months.<br />

Instructions Not Included became the breakthrough hit that Pantelion,<br />

a joint venture between Liongate and Mexican broadcast giant Televisa,<br />

had hoped for since its inception. Star Eugenio Derbez has been one of<br />

Mexico’s top comedy stars since the mid-’90s, and his latest crossover effort<br />

resulted in pure gold after a $7.8 million U.S. and Canada debut over<br />

Labor Day weekend. Instructions Not Included went on to become the highest-grossing<br />

Spanish-language release of all time in the English-speaking<br />

North American market and will finish the year among the top-performing<br />

indies in North America.<br />

Mexican audiences had to wait three weeks for the Mexican release<br />

of Instructions Not Included, and it rapidly moved to the top of the<br />

country’s box office. Instructions Not Included shattered the record-setting<br />

run of Nosotros los Nobles in a matter of weeks and might have<br />

enough gas to surpass both Iron Man 3 and Despicable Me 2 as the top<br />

film of the year.<br />

Iron Man 3 finished its Mexican run with $48.6 million, well over the<br />

combined gross of the first two films of the series. Despicable Me 2 walked<br />

away with $47.7 million from Mexico, more than doubling the original’s<br />

run in the country. Instructions Not Included is not far behind with a whopping<br />

$46.5 million and could close in on the record if audiences can keep<br />

it in theaters through the winter season.<br />

The Conjuring was the sleeper hit of the year after recording the biggest<br />

opening weekend of all time for a horror film in Mexico. The $4.7 million<br />

bow from 1,658 screens led the way to a $19.1 million cume in the market.<br />

The success enjoyed by The Conjuring shows the potential for genre<br />

fare in a market traditionally led by family-friendly films.<br />

RUSSIA<br />

n Russia had two domestic films break through in <strong>2013</strong>, a pivotal year in<br />

which it further solidified itself as one of the hottest overseas markets in the<br />

industry. Stalingrad, a World War II historical epic distributed in Imax and<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 23


<strong>2013</strong>: WORLD MARKET ANALYSIS<br />

3D, became the highest-grossing domestic film of all time in Russia. The<br />

film benefitted from a 3D boom in the country, with growing demand for<br />

the format driving international investment to add more screens with the<br />

latest technology.<br />

October was a big month for 3D with the releases of Gravity and Stalingrad<br />

only a week apart. Gravity opened in first place with a $7.5 million<br />

bow on October 3. The momentum for Alfonso Cuarón’s sci-fi film was<br />

stalled a week later with Stalingrad’s whopping $16.2 million premiere—pitting<br />

two 3D sci-fi epics against each other for the rest of the month. Russian<br />

audiences favored the domestic film, and the historical drama went on a<br />

record-breaking hot streak that reignited the blockbuster potential of Russian<br />

cinema. Stalingrad has grossed a total of $50.6 million as of press time,<br />

already ahead of Iron Man 3’s $44.1 million blockbuster run. Gravity was<br />

able to hold its own with a $20.8 million take as of press time, passing Pacific<br />

Rim’s $20.6 million to become the year’s biggest sci-fi release in Russia.<br />

Legend No. 17, a Soviet-set hockey biopic about hockey legend Valeri<br />

Kharlamov, also posted an impressive run in its home country. The sports<br />

flick skated to a successful $29.1 million gross after its April premiere.<br />

The Russian box office proved to be eclectic in <strong>2013</strong>, showcasing a<br />

number of hits across several different genres. Animated fare like Despicable<br />

Me 2 ($35.1 million), The Croods ($28 million), and Monsters University<br />

($20.6 million) thrived in the market. Fast & Furious 6 ($34.1 million),<br />

World War Z ($24.7 million), and The Wolverine ($22.2 million) were the<br />

year’s standouts among action films. Hollywood comedies tend to struggle<br />

in non-English-speaking markets, but Russia proved to be an exception<br />

in <strong>2013</strong> with hits like The Hangover Part III ($17.3 million) and We’re the<br />

Millers ($18 million). Sci-fi also proved popular beyond the aforementioned<br />

hits Gravity and Pacific Rim; Oblivion ($19.1 million), Elysium<br />

($15.8 million), and After Earth ($17 million) all enjoyed a bountiful haul<br />

from the market.<br />

SOUTH KOREA<br />

n South Korean audiences continued to be loyal to domestic films at the<br />

box office in <strong>2013</strong>. The thriving domestic film industry registered most of<br />

the year’s biggest hits, attracting audiences to films that spanned a variety of<br />

genres. Miracle in Cell No. 7 became the smash hit of the year after grossing<br />

$85.9 million since its January release. The film received blockbuster status<br />

after word-of-mouth carried it through after an average $8.6 million debut.<br />

Iron Man 3 was the second-biggest film of the year but never posed a<br />

challenge to dethrone Miracle in Cell No. 7 from the top spot. The superhero<br />

film finished its run in South Korea with $64.2 million. Historical<br />

drama The Face Reader nearly outgrossed the latest installment in the Iron<br />

Man franchise after finishing with a strong $61 million take.<br />

The biggest opening weekend of the year came from The Host director<br />

Joon-ho Bong’s latest film, Snowpiercer. The thriller featuring an all-star<br />

cast headlined by star Chris Evans posted a $14.8 million opening weekend.<br />

Snowpierecer finished its run in South Korea with $59.8 million.<br />

South Korea was the hottest overseas market for two Hollywood releases<br />

this year. World War Z survived bad press stemming from a troubled<br />

production to go on and gross $539.5 million worldwide. South Korea<br />

was the film’s biggest overseas market with a $33.7 million gross, about 10<br />

percent of its total overseas performance. Red 2 grossed $18.8 million in<br />

South Korea, its highest tally outside of North America. Red 2’s robust take<br />

also represented a vast improvement over the original’s $3.1 million gross<br />

in 2010. South Korea accounts for about a quarter of the total overseas box<br />

office of Red 2.<br />

SPAIN<br />

n A slow year at the Spanish box office put into question the market’s<br />

importance in the coming years. A market that used to deliver multiple<br />

releases over the $25 million mark registered its first year in more than a<br />

decade without a single film reaching $20 million. Animated films fared<br />

best in the market, accounting for three of the top four films of the year.<br />

The Croods was the top earner of <strong>2013</strong> with $18.3 million, only a third of<br />

the total gross of last year’s top grosser, The Impossible.<br />

Despicable Me 2 finished the year in a close second place to The Croods<br />

with $18.1 million. The animated sequel opened slightly behind the original<br />

but went on to outgross Despicable Me’s $17.2 million through a strong<br />

holdover performance.<br />

Two other animated sequels, Monsters University and The Smurfs 2, also<br />

enjoyed success in Spain. Monsters University outgrossed the original’s $14<br />

million with a $14.6 million take. The Smurfs 2 registered a $12.9 million<br />

total to be among the top 10 films of the year, but the Smurfs sequel fell<br />

short of matching the original’s $19.6 million from 2011.<br />

Pedro Almodóvar’s I’m So Excited was the year’s top-grossing domestic<br />

film with $6.5 million. The total gross of the Spanish auteur’s latest film is<br />

well below the $12.3 million record set by Volver, Almodóvar’s highest-performing<br />

film in his home country, but compares to the $6.6 million of his<br />

previous film, 2011’s The Skin I Live In.<br />

Silver Linings Playbook was the surprise hit of the year in Spain with a<br />

$12.3 million take. Spain follows Australia’s $14.5 million to become the<br />

second-biggest market for David O. Russell’s film. Silver Linings Playbook<br />

built its reputation in Spain through strong word-of-mouth after a $1.9<br />

million opening weekend in late January, becoming one of the country’s<br />

biggest releases without once climbing to first place at the box office.<br />

UNITED KINGDOM<br />

n Despicable Me 2 grossed $549.4 million outside of North America to<br />

become the second-highest overseas earner of <strong>2013</strong>. The Minions reached<br />

that tally without the help of a Chinese release, making the film’s success<br />

even more extraordinary. Rather than relying on China for a big box office<br />

boost, the Despicable Me sequel conquered the overseas markets by posting<br />

significant gains over the original in every key territory. This was most<br />

evident in the United Kingdom, where Despicable Me 2 posted its highest<br />

overseas performance with a $72 million haul. The sequel more than doubled<br />

the original’s $32.2 million take from 2010.<br />

Les Misérables had a successful transition from the West End to the<br />

silver screen. The musical posted a $13.1 million debut and went on to<br />

gross $64.5 million, making the United Kingdom the film’s second-biggest<br />

market behind Japan’s $65.3 million.<br />

Disney had a great year in the United Kingdom with all but two of<br />

its major releases grossing above the $20 million mark. The biggest disappointment<br />

in Disney’s slate was The Lone Ranger’s paltry $7.1 million take.<br />

Planes didn’t exactly take off with a $13.8 million gross but earned within<br />

the same range as comparable films Cloudy with a Chance of Meatballs 2<br />

($16.2 million), Turbo ($16.7 million), and The Smurfs 2 ($18.6 million).<br />

Disney otherwise found hits with Thor: The Dark World ($22.3 million as<br />

of press time), Oz the Great and Powerful ($23.3 million), and Wreck-It<br />

Ralph (36.1 million). Iron Man 3 and Monsters University lived up to their<br />

blockbuster status in the United Kingdom earning $57 and $47 million<br />

respectively.<br />

Captain Phillips earned $55 million overseas, in large part due to the<br />

United Kingdom’s $21.5 million contribution. The country was responsible<br />

for 42 percent of Captain Phillips’ overseas cume and represents the<br />

film’s strongest market outside of North America. The Paul Greengrass film<br />

will continue adding to that figure by year’s end, showing no signs of slowing<br />

down in its current release.<br />

The United Kingdom came in second only to China for a number of<br />

other important Hollywood releases, reasserting the market’s importance<br />

in the global box office. Other top hits of <strong>2013</strong> in the United Kingdom<br />

include Fast & Furious 6 ($38.3 million), Star Trek Into Darkness ($39.3<br />

million), The Croods ($43.1 million), and Man of Steel ($46.1 million).<br />

24 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


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TECH<br />

TALK<br />

GDC Technology is digitizing the Asia Pacific—<br />

and the world<br />

GLOBAL DIGITAL CINEMA<br />

n Earlier this year, on the eve of CineEurope, Screen Digest predicted<br />

that the global cinema industry would be 90<br />

percent digitized by the end of the year.<br />

That’d be a 31 percent improvement<br />

over 2012, at the end of<br />

which 68.7 percent had been converted,<br />

and if the research firm’s<br />

forecast holds true, more than 20<br />

percent of the world’s screens will have<br />

u<br />

been converted to digital cinema in <strong>2013</strong>.<br />

Of course, there’s been more activity in<br />

some parts of the world than others. North<br />

America, for example, was already 84 percent<br />

converted at the end 2012. In the Asia Pacific,<br />

more than 23,000 were digitized last year,<br />

surging by more than half over 2011. The Philippines,<br />

India, and Malaysia all more than<br />

doubled their d-cinema footprint.<br />

By the end of 2012, the market was<br />

59.2 percent digitized—more than 40<br />

percent to go.<br />

That’s where GDC Technology<br />

comes in. With more than 12,000<br />

servers installed in the Asia Pacific by<br />

midyear—including 8,500 in China, 1,100<br />

in Japan, and 1,100 in South Korea—the Hong<br />

Kong company is number-one in market share in<br />

the region with 44 percent. Between the first half of<br />

2012 and the first half of <strong>2013</strong>, GDC maintained its leadership<br />

role in established digital markets like China, Japan,<br />

Singapore, and South Korea and surged in emerging markets like<br />

India (where the company’s market share increased from nil to 11.2<br />

percent), Indonesia (3.7 percent to 29.5 percent), Malaysia (5.8 percent<br />

to 33.1 percent), and Thailand (1 percent to 63.3 percent).<br />

GDC’s exhibition partners in the Asia Pacific include number-one<br />

v<br />

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Check out what the server manufacturer has to offer at CineAsia Booth #311<br />

by Annlee Ellingson<br />

chains Wanda in China, Toho in Japan, CJ CGV in<br />

South Korea, Vieshow in Taiwan, Broadway<br />

in Hong Kong, and Golden<br />

Village in Singapore, as well as<br />

new partnerships with Major<br />

Cineplex in Thailand, Golden<br />

Screen in Malaysia, and Inox<br />

in India.<br />

But GDC isn’t limiting its reach<br />

to its home turf in the Asia Pacific. Latin<br />

America had the most ground to cover at the end of<br />

2012, according to the Screen Digest report, with just over<br />

40 percent of its screens digitized, and GDC is moving in.<br />

The company has established offices in Argentina, Brazil, Mexico,<br />

and Peru as well as a dealer network that will stock server units<br />

and spare parts locally and a 24/7/365 service support<br />

hotline in both Spanish and English. (A Portuguese<br />

hotline is coming soon too.) GDC Technology’s<br />

affiliate GDC Digital Network manages<br />

more than 4,600 screens across 600<br />

VPF agreements with exhibitors<br />

and distributors worldwide and<br />

is now making its VPF program<br />

available to Latin America theaters.<br />

In addition, the firm has organized<br />

technical training classes for 34<br />

resellers and 42 exhibitors in Mexico,<br />

Colombia, Peru, Chile, and Brazil and<br />

offers regular training to exhibitors, resellers, and<br />

partners in both Mexico and Brazil for its complete<br />

product line, including its servers and theater management<br />

systems.<br />

As a result, GDC has partnered with a number of new customers in<br />

the region, including Cinemex in Mexico, to which GDC will supply<br />

servers and IMBs for the chain’s 1,500-screen, circuit-wide digital<br />

n Released earlier this year, the SX-3000 Standalone IMBu, which eliminates the need for a file server, significantly reduces energy consumption<br />

as well as operation and maintenance costs for exhibitors. Equipped with HDMI (for 2D and 3D content), 3D-SGI ports, and<br />

live streaming, the unit displays a wide variety of advertising and alternative content without the need for additional hardware, simplifying<br />

theater operations and reducing investment costs. The SX-3000 supports Dolby Atmos, high-frame-rate (HFR) playback in both 2D and<br />

3D, and 4K resolution.<br />

GDC’s 3TB Expandable Portable Storagev and 8TB Enterprise Storagew are scalable, cost-effective, and reliable solutions that<br />

work well with the SX-3000. They both adopt RAID 5 technology that allows them to remain operational in the event of a single drive<br />

failure at a lower cost than NAS and LMS solutions. Meanwhile, the company’s newly developed Content Library Adapter offers a secure<br />

and complete content backup solution to help exhibitors minimize hard-disk failure and maintain optimal operations.<br />

The company also offers centralized multiplex management through its TMS-1000, QMS-1000, and NOC. The comprehensive Theatre<br />

Management System offers a centralized point of control for an entire multiplex. Reliable and easy to operate, the software helps manage<br />

user security, content, show playlist and scheduling, error, and screen control. Supporting Dolby, Doremi, GDC, and Sony servers as well as<br />

Barco, Christie, NEC, and Sony projectors, GDC’s TMS systems manage 10,600 screens worldwide.<br />

The Quality Management System manages projection quality through automatic detection and data analysis of screen luminance,<br />

chromaticity, and sound-pressure level. Results are generated in report form in a couple of minutes, and the system automatically corrects<br />

projection quality to ensure it’s up to standard.<br />

26 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


cinema deplyoment; Espaço Itaú de Cinemas, Cinespaço, and Circuito<br />

Cinearte in Brazil covering 250 screens in more than 50 theaters; and<br />

Multicines Cinestar in Peru and Cinemas <strong>Pro</strong>cinal in Colombia across<br />

w<br />

their entire circuits. Between the first half of 2012 and the first half of<br />

<strong>2013</strong>, GDC’s market share has grown from 1.6 percent to 34.3<br />

percent in Mexico, 2.6 percent to<br />

17.4 percent in Colombia, and less<br />

than 1 percent to 14.1 percent in<br />

Brazil.<br />

If the global rate of digitization<br />

does reach 90 percent this year,<br />

it will be due in no small part to<br />

GDC’s efforts, especially in the<br />

Asia Pacific and Latin America.<br />

And going forward, the company<br />

aims to be instrumental in<br />

the worldwide industry eventually<br />

hitting 100 percent conversion.<br />

x<br />

y<br />

GDC’s Network Operation Centers in China, India, Japan,<br />

and the United States support standardized management of<br />

theaters through a centralized network, offering a 24-hour call<br />

center, System Management Control, and Customer Relationship<br />

Management. The NOC governs cinema operations through defect<br />

alerts, remote maintenance, projection monitoring, and content<br />

distribution, simplifying multiplex management, reducing<br />

labor costs and operation down time, and increasing projection<br />

quality and customer satisfaction.<br />

Finally, GDC’s Espedeo 3D Polarized System uses a unique<br />

polarizer to deliver stunning color fidelity and a fully immersive<br />

cinematic experience in 3D. The Espedeo 3D Polarizerxconnects<br />

to the Espedeo 3D Controllery, which enables robust<br />

and reliable motorized 2D-to-3D lens shift. The system supports<br />

HFR content and 48 and 60 fps per eye and works with all DLP<br />

Cinema projectors.<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 27


International<br />

Exhibitors<br />

Overseas markets have enjoyed the increased attention from<br />

Hollywood studios, as Tinseltown looks abroad in hope of<br />

recovering the profits lost since the proliferation of the DVD<br />

business. BoxOffice takes a look at the leading exhibitors in some<br />

of the world’s most competitive international markets.<br />

by Daniel Loria<br />

28 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


POWER 5 > INTERNATIONAL EXHIBITORS<br />

Orange Sky Golden Harvest<br />

began began life as a<br />

film production company<br />

that produced, until<br />

2001, Jackie Chan’s films<br />

including Rumble in the<br />

Bronx (Hung fan kui)<br />

china<br />

ORANGE SKY GOLDEN HARVEST<br />

ENTERTAINMENT<br />

Competitor Dalian Wanda Group stole the headlines this year with its $2.6 billion acquisition of AMC<br />

Entertainment, becoming the largest cinema chain in the world. While the Dalian Wanda Group<br />

conglomerate has the edge in the global market, its smaller regional rival, Golden Harvest, shows the<br />

influence and attention that a regional exhibitor can bring to a market.<br />

The company is based in Hong Kong and has important roots in bringing Hong Kong action cinema to<br />

the West through its production and distribution operations. Orange Sky Golden Harvest operates with<br />

a regional approach to its exhibition business of 74 multiplexes with a combined 552 screens across<br />

mainland China, Hong Kong, Taiwan, and Singapore.<br />

The company’s first cinema dates back to 1977 in Hong Kong. Golden Harvest continued to expand its<br />

exhibition business and reached a major milestone in 2005 with the opening of its first flagship multiplex<br />

in mainland China, located in the city of Shenzhen. As the Chinese market grows, Golden Harvest will<br />

continue to look to capitalize on opportunities through its regional strategy.<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 29


POWER 5 > INTERNATIONAL EXHIBITORS<br />

france<br />

The Gaumont Opéra opened as Théâtre du<br />

Vaudeville in 1868 and is now home to both<br />

Hollywood and homegrown films<br />

CINÉMAS<br />

GAUMONT PATHÉ<br />

The two historical titans of the French exhibition industry are perhaps better known for their<br />

contributions to film history. While Gaumont and Pathé might not be the global powerhouses<br />

they once were in terms of studios, their influence still runs deep in their home country. The Cinémas<br />

Gaumont Pathé is one of France’s leading exhibitors, with 70 cinemas across the nation, including 14<br />

in Paris. Its largest exhibition center, the Gaumont Opéra, has 18 screens that can accommodate up to<br />

4,250 patrons.<br />

Like many other leading exhibitors, the Cinémas Gaumont Pathé stays close to its customers by offering<br />

a variety of loyalty rewards cards to clients. Incentives for French cinephiles include popular deals like<br />

two-for-one nights, discounted tickets, and concessions specials doing their part to keep audiences<br />

coming back for more. The chain publishes its own monthly magazine with coverage highlighting the<br />

month’s coming attractions and their respective release dates and times across the company’s locations<br />

in France. Cinémas Gaumont Pathé’s focus on its customers has helped the chain become a leader in<br />

France’s thriving and eclectic film market.<br />

30 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


POWER 5 > INTERNATIONAL EXHIBITORS<br />

india<br />

Last month’s homegrown sci-fi epic<br />

Krrish 3 opened on 3,500 screens in India<br />

with spectacular results for exhibitors<br />

PVR CINEMAS<br />

Australian company Village Roadshow played an integral part in India’s exhibition history. Village<br />

Roadshow became a leading player in India after embarking on a joint venture with Priya Exhibitors<br />

Limited to introduce multiplex culture to the cinema-crazed country. India’s first multiplex opened in<br />

Saket, New Dehli, in 1997 under the PVR Cinemas brand, and the company’s growth hasn’t stopped<br />

since.<br />

PVR bought a controlling stake in competitor Cinemax earlier this year to become the India’s largest<br />

exhibition chain. PVR currently has 30 to 35 percent of the market share of Hollywood films in India,<br />

as well as 20 to 25 percent of the market share of the country’s Bollywood releases. The company will<br />

continue to expand in the coming years, with a reported 500 additional screens expected to bear the<br />

PVR logo by 2015.<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 31


POWER 5 > INTERNATIONAL EXHIBITORS<br />

mexico<br />

Cinépolis has made serious investments in<br />

4DX technology that adds sensory effects to<br />

films: motion, water, spray, and odors<br />

CINÉPOLIS<br />

Cinépolis is the largest cinema chain in Latin America and among the largest in the world. The<br />

Mexican company has a presence in 79 cities of its home country, as well as a strong international<br />

strategy that includes locations across Guatemala, El Salvador, Honduras, Costa Rica, Panama, Colombia,<br />

Peru, Brazil, India, and the United States. Cinépolis is the biggest player in Mexico, where it generates<br />

about 63 percent of the country’s box office admissions.<br />

The company has humble roots that date back to a single Mexico City theater in 1971. Cinépolis turned<br />

into a national leader as the country’s economy improved, providing multiplexes across Mexico to<br />

accommodate a surging middle class. Cinépolis set out to become a regional leader in Central America<br />

after cornering the Mexican market and complemented its international reach with incursions into the<br />

United States, Colombia, Peru, and Brazil.<br />

32 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


POWER 5 > INTERNATIONAL EXHIBITORS<br />

united kingdom<br />

The largest screen in<br />

Britain is housed in Odeon’s<br />

BFI IMAX in London<br />

ODEON CINEMAS<br />

Odeon’s presence in the United Kingdom has followed the development of the medium since the<br />

early days of narrative cinema. Odeon has been operating in the United Kingdom and Ireland for<br />

more than 80 years, building a strong reputation while becoming the market’s largest exhibitor. The<br />

company currently operates more than 100 cinemas and more than 850 screens.<br />

The company’s storied history has made Odeon synonymous with filmgoing in the United Kingdom.<br />

Odeon currently has 26 cinemas in London, including one of Europe’s best-known theaters: Odeon<br />

Leicester Square. The Leicester Square cinema is known worldwide for its red-carpet premieres of the<br />

year’s biggest films. The cinema chain has also introduced special VIP sections, areas known as the<br />

Gallery, in select locations across the United Kingdom. Odeon is also part of a partnership that oversees<br />

the operations of the United Kingdom’s largest screen, London’s BFI Imax.<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 33


In this bonus installment of our multi-part series, BoxOffice highlights<br />

eight more young executives shaping the future of exhibition<br />

by Annlee Ellingson<br />

Megan<br />

Hageman<br />

DIRECTOR OF<br />

MARKETING AND<br />

CORPORATE EVENTS<br />

SONIC EQUIPMENT<br />

COMPANY<br />

n In less than five years<br />

at Sonic, Megan Hageman<br />

has quickly risen to<br />

the top. Overseeing<br />

the development and<br />

execution of all marketing<br />

strategies, she has played<br />

a vital role in the increased<br />

visibility and success of<br />

the company. In October,<br />

Hageman applied her<br />

passion for event planning<br />

when she was selected<br />

by NATO of Missouri/<br />

Kansas to co-direct the<br />

revitalization of Show-A-<br />

Rama.<br />

Adrian Mijares Elizondo<br />

CHIEF EXECUTIVE OFFICER<br />

CINÉPOLIS LUXURY CINEMAS<br />

n After heading Cinépolis’ procurement and supply chain division in<br />

Morelia, Mexico, for two years, Adrian Mijares Elizondo has led Cinépolis<br />

Luxury Cinemas from Los Angeles for more than a year. In that time, the<br />

upscale chain has redesigned its website (www.cinepolisusa.com) and<br />

opened a beautiful theater in Rancho Santa Margarita. The circuit was<br />

also named one of San Diego’s best theaters by the San Diego Union-<br />

Tribune.<br />

Kelly Hawkins<br />

DIRECTOR OF LOYALTY AND PROMOTIONS<br />

REGAL ENTERTAINMENT GROUP<br />

n Kelly Hawkins started at Regal in 2001 as an intern working on<br />

grassroots marketing and new business development. She was hired<br />

full-time later that year and became an integral part of the advertising<br />

department and regional marketing team before transitioning to the<br />

loyalty program in 2004. Since 2012, she has focused in her current role<br />

on studio promotions, third-party partnerships, and the Regal Crown<br />

Club.<br />

34 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


40 UNDER 40<br />

Shaun Barber<br />

SENIOR VICE PRESIDENT & ASSISTANT<br />

GENERAL SALES MANAGER OF DOMESTIC<br />

FILM DISTRIBUTION<br />

LIONSGATE<br />

n At Lionsgate, Shaun Barber oversees all<br />

aspects of film sales across the United States.<br />

His career spans 17 years, working at both major<br />

and independent studios on some of the biggest<br />

blockbusters, including the Hunger Games,<br />

Twilight, Harry Potter, and Matrix franchises. He<br />

also serves on the boards of directors for Variety<br />

Children’s Charity of Southern California and Boys<br />

and Girls Club of Boyle Heights.<br />

Cami Reynolds<br />

SENIOR MANAGER OF STRATEGIC<br />

PARTNERSHIP MARKETING IN CINEMA<br />

COCA-COLA<br />

n Cami Reynolds is Coca-Cola’s new lead for<br />

the Global Cinema Channel. She’ll manage<br />

Coca-Cola’s relationship with Carmike Cinemas<br />

(following Kristin Wilson, a previous BoxOffice<br />

40 Under 40 honoree), as well as the company’s<br />

partnerships with NATO, CinemaCon, ShowEast,<br />

and all the major studios. Previously, Reynolds<br />

has managed a variety of Coca-Cola’s Strategic<br />

Partnership Marketing relationships including<br />

Blockbuster, Universal Studios Theme Parks, and<br />

InterContinental Hotels Group.<br />

Tom Schwartz<br />

SENIOR DIRECTOR OF OPERATIONS/<br />

MANAGED SERVICES<br />

CHRISTIE<br />

n During 11 years at Christie, Tom<br />

Schwartz has advanced from being the<br />

company’s first field cinema engineer to<br />

senior director of Managed Services. He<br />

oversees the daily operation of Christie’s<br />

deployment and service organization:<br />

planning and project management,<br />

the Network Operation Center, field<br />

emergency service and maintenance,<br />

inventory and logistics, billing, and general<br />

administration. This work covers all of<br />

North America and is expanding into<br />

Europe and Australia.<br />

36 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


Stephanie<br />

Baldwin<br />

DIRECTOR OF REAL<br />

ESTATE<br />

AMC THEATRES<br />

n Stephanie Baldwin<br />

began her AMC career<br />

as director of properties,<br />

renegotiating leases<br />

to reduce portfolio<br />

occupancy costs, divesting<br />

of nonstrategic assets, and<br />

supporting ongoing lease<br />

administration activities.<br />

In her current role as<br />

director of real estate,<br />

she identifies and pursues<br />

new location opportunities<br />

as well as repositions<br />

existing assets within the<br />

company’s portfolio to<br />

innovative and dynamic<br />

new concepts, including<br />

improved comfort, sight/<br />

sound, and food/beverage<br />

experiences.<br />

Ronnie Ycong<br />

VICE PRESIDENT OF<br />

EXHIBITOR RELATIONS<br />

SPOTLIGHT CINEMA<br />

NETWORKS<br />

n Ronnie Ycong joined<br />

Spotlight Cinema<br />

Networks in 2011, creating<br />

and launching an exhibitor<br />

relations department<br />

focused on maintaining<br />

and growing the Spotlight<br />

network. Since then, the<br />

network has grown 49<br />

percent by forging new<br />

partnerships with specialty<br />

upscale exhibitors such<br />

as LOOK Cinemas and<br />

Cinépolis Luxury Cinemas.<br />

A 20-year veteran of the<br />

cinema business, he has<br />

also worked for Mann<br />

Theatres, National Cinema<br />

Network, and Screenvision.<br />

CC_1111_BoxOffice_StephanieBaldwin_Ad_01.indd 4<br />

11/20/13 5:09 PM<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 37


The box office<br />

legacy of a<br />

timeless icon<br />

by Shawn Robbins<br />

When tasked with the<br />

notion of writing a<br />

story about “the” Tom<br />

Hanks, I found myself<br />

elated … and intimidated.<br />

As one of the most respected actors<br />

to ever grace Hollywood, his upcoming<br />

Saving Mr. Banks has the distinguished<br />

actor taking on the role of another historical<br />

figure—arguably, his most recognizable<br />

one yet: Walt Disney.<br />

Set around the fruition of 1964’s Mary<br />

Poppins, the film is sure to continue what<br />

Captain Phillips started in terms of bringing<br />

Hanks back to the cultural forefront<br />

of cinema, a place that no actor has entertained<br />

from more than he. “Our generation’s<br />

Jimmy Stewart,” as Hanks is often<br />

praised, boasts a box office career that, in<br />

this writer’s opinion, can hardly be done<br />

justice. But let’s give it a shot.<br />

(continued on page 40)<br />

38 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


Two-time Oscar winner Tom Hanks<br />

as the avuncular Walt Disney with<br />

two-time winner Emma Thompson<br />

as prickly Mary Poppins author P.L.<br />

Travers in the <strong>December</strong> release<br />

Saving Mr. Banks<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 39


BOSOM BUDDIES<br />

It’s been 30 years since Tom<br />

Hanks jumped from the small<br />

screen to the big screen with<br />

two starring roles in 1984:<br />

Ron Howard’s Splash and<br />

Neal Israel’s Bachelor Party<br />

(pictured here)<br />

SPLASH<br />

As many are aware, Hanks came up in the<br />

industry as a comedic actor through his<br />

roles in TV’s Bosom Buddies and early films<br />

such as Splash, Bachelor Party, The Money Pit,<br />

and Dragnet. It was Penny Marshall’s Big that<br />

propelled him to stardom—bringing to moviegoers’<br />

attention in 1988 that he had dramatic<br />

chops.<br />

An Oscar nomination later, Hanks endured<br />

a chain of misfires (The ’Burbs and The Bonfire<br />

of the Vanities included) at the box office with<br />

only Turner & Hooch coming out a memorable<br />

success.<br />

Enter Marshall, who again was behind the<br />

camera for Hanks’ return to a dynamic role<br />

in 1992’s A League of Their Own—winner of<br />

$107.5 million at the domestic box office. One<br />

summer later, he won over date-night crowds<br />

with the romantic comedy Sleepless in Seattle.<br />

It was the actor’s highest grosser to-date ($127<br />

million).<br />

Later in 1993, Hanks shattered all preconceptions<br />

and delivered a powerhouse performance<br />

in Jonathan Demme’s Philadelphia. His<br />

portrayal of AIDS-stricken Andrew Beckett<br />

won him his first Academy Award for Best Actor<br />

and laid the groundwork for an exceedingly<br />

rare string of successful work. Philadelphia was<br />

a more modest financial hit than his previous<br />

comedy-driven roles, but its $78 million<br />

domestic run was impressive for a film whose<br />

subject matter was highly controversial at the<br />

time.<br />

Of course, the opposite couldn’t have been<br />

truer for the 1994 phenomenon that was Forrest<br />

Gump. Critically, financially, culturally—his<br />

timeless effort as the title character succeeded<br />

across the board, proven when the film won<br />

Hanks a second consecutive Oscar trophy for<br />

Best Actor in a Leading Role. He was the first<br />

actor to accomplish such a feat since Spencer<br />

Tracy in 1938 and 1939.<br />

Gump totaled a massive $330 million<br />

domestically and $677 million around the<br />

globe, more than any other film that year. To<br />

put those numbers into perspective, a movie<br />

selling as many tickets today as Gump did<br />

would net more than $630 million in North<br />

America alone. When adjusting for inflation,<br />

Forrest Gump currently ranks as the 24th-highest-grossing<br />

movie in history—fittingly, just<br />

ahead of Mary Poppins in 25th place.<br />

Hanks faced a daunting task after 1994.<br />

Following Gump and two Oscars was quite a<br />

standard to bear, but there was no stopping<br />

(continued on page 42)<br />

40 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


FORREST GUMP<br />

Hanks has<br />

worked with<br />

Steven Spielberg<br />

three times:<br />

Saving Private Ryan,<br />

The Terminal, and<br />

Catch Me If You Can<br />

TOY STORY<br />

his momentum. For the fourth consecutive<br />

summer, Hanks delivered a crowd-pleasing hit<br />

when he reteamed with Ron Howard—the<br />

man who gave him his big-screen break in<br />

Splash—for 1995’s Apollo 13. It outgrossed<br />

every summer movie except Batman Forever.<br />

Late 1995 also saw the feature-film debut<br />

of Pixar, which cast Hanks and Tim Allen as<br />

Woody and Buzz for Toy Story. The first entirely<br />

computer-generated animated movie in history<br />

earned $192 million at home and $362 million<br />

globally. Hanks became the star of back-to-back<br />

box office champs.<br />

After dabbling in writing and directing with<br />

1996’s That Thing You Do!, Hanks returned to<br />

the summer box office in Steven Spielberg’s<br />

Saving Private Ryan, a film that yielded the already-beloved<br />

actor another Oscar nomination.<br />

You’ve Got Mail, Toy Story 2, and The Green<br />

Mile proceeded to become hits between 1998<br />

and 1999, followed by 2000’s holiday blockbuster<br />

Cast Away (which gave Hanks his fifth<br />

lead-acting nomination from the Academy).<br />

By this point, what else was left for Hanks<br />

to do? His streak of commercially successful<br />

hits continued on through Road to Perdition<br />

and two more team-ups with Spielberg in Catch<br />

Me If You Can and 2004’s more modest hit The<br />

Terminal. The Coen Brothers’ 2004 remake of<br />

The Ladykillers unfortunately marked Hanks’<br />

first box office flop in eight years (and only his<br />

second since 1990).<br />

This point effectively marked a transition<br />

for the veteran’s box office career. Taking fewer<br />

roles and for more personal reasons, Hanks<br />

churned out another animated favorite in<br />

2004’s The Polar Express. After the disappointing<br />

run of Charlie Wilson’s War, he landed his first<br />

live-action franchise with 2006’s The Da Vinci<br />

Code—a $218 million domestic/$758 million<br />

global blockbuster. Audiences weren’t as thrilled<br />

with the adaptation of the popular book, leading<br />

to lower—but still respectable—returns for the<br />

2009 follow-up, Angels & Demons.<br />

Over the last few years, Hanks has again<br />

seen the highs and lows of the box office. Larry<br />

Crowne, Extremely Loud & Incredibly Close,<br />

and Cloud Atlas all performed below hopes and<br />

expectations. Conversely, 2010’s Toy Story 3<br />

gave the venerable actor the highest-grossing<br />

movie of his career with $415 million domestically<br />

and $1.06 billion overall (topping Gump,<br />

although certainly not when accounting for<br />

inflation).<br />

With very few dramatic roles since 2000’s<br />

Cast Away, Hanks recently snapped the cold<br />

42 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


THE GREEN MILE CAST AWAY CAPTAIN PHILLIPS<br />

spell in Paul Greengrass’ Captain Phillips<br />

Year Title Role Domestic Gross<br />

(which will be close to $100 million domestically<br />

1984 Splash Allen Bauer $69,821,334<br />

upon the publishing of this story). Critics<br />

lauded the actor’s unapologetic return to an<br />

1984 Bachelor Party Rick Gassko $38,435,947<br />

emotionally driven character, and odds are that 1985 Volunteers Lawrence Whatley Bourne III $19,875,740<br />

he could be greeted with his first Oscar nod 1985 The Man with One Red Shoe Richard Harlan Drew $8,645,411<br />

in 13 years and sixth overall. (Fun fact: Jimmy 1986 Nothing in Common David Basner $32,324,557<br />

Stewart was also awarded with five nominations<br />

1986 The Money Pit Walter Fielding Jr. $37,499,651<br />

throughout his career.)<br />

Audiences will next see Hanks in <strong>December</strong>’s<br />

1986 Every Time We Say Goodbye David Bradley $278,623<br />

aforementioned Saving Mr. Banks, 1987 Dragnet Det. Pep Streebek $57,387,516<br />

based on the true tale of Mary Poppins author<br />

1988 Punchline Steven Gold $21,042,667<br />

P.L. Travers (Emma Thompson) and how her<br />

story came to be in the hands of Walt Disney<br />

1988 Big Josh Baskin (adult) $114,968,774<br />

(Hanks). Naturally, early buzz for the film indicates<br />

1989 Turner & Hooch Det. Scott Turner $71,079,915<br />

a crowd-pleaser and a likely holiday hit. 1989 The ‘Burbs Ray Peterson $36,601,993<br />

The inspired casting combined with the brand<br />

power behind it will surely make for a favorite<br />

1990 Joe Versus the Volcano Joe Banks $39,404,261<br />

choice among older crowds during the busy 1990 The Bonfire of the Vanities Sherman McCoy $15,691,192<br />

Christmas moviegoing season.<br />

1992 A League of Their Own Jimmy Dugan $107,533,928<br />

Looking ahead, Hanks will reprise the role 1993 Sleepless in Seattle Sam Baldwin $126,680,884<br />

of The Da Vinci Code’s Robert Langdon in<br />

1993 Philadelphia Andrew Beckett $77,446,440<br />

2015’s Inferno. Look for that one to become<br />

yet another global success. For now, though, 1994 Forrest Gump Forrest Gump $329,694,499<br />

Hanks is simply reminding his fans why we fell 1995 Toy Story Woody (voice) $191,796,233<br />

in love with him in the first place and continue<br />

1995 Apollo 13 Jim Lovell $173,837,933<br />

to seek out any productions he’s involved with.<br />

His venturing behind the camera, dating back<br />

1996 That Thing You Do! Mr. White $25,857,416<br />

to HBO’s From the Earth to the Moon and Band 1998 You’ve Got Mail Joe Fox $115,821,495<br />

of Brothers to the more recent Game Change, 1998 Saving Private Ryan Captain John H. Miller $216,540,909<br />

has even landed him a number of Emmys in<br />

recent years.<br />

1999 Toy Story 2 Woody (voice) $245,852,179<br />

Never mind the titanic $8.2 billion generated<br />

1999 The Green Mile Paul Edgecomb $136,801,374<br />

by his movies around the world. Never mind 2000 Cast Away Chuck Noland $233,632,142<br />

that 22 of his movies adjust to more than $100 2002 Road to Perdition Michael Sullivan, Sr. $104,454,762<br />

million in domestic box office grosses (and a<br />

2002 Catch Me If You Can FBI Agent Carl Hanratty $164,615,351<br />

whopping 7 over $300 million) using today’s<br />

ticket prices. Audiences have shown that they’re 2004 The Terminal Viktor Navorski $77,872,883<br />

ready to laugh and cry with Hanks all over 2004 The Polar Express Multiple (voice/motion capture) $183,373,735<br />

again, a relatable component in this business<br />

2004 The Ladykillers <strong>Pro</strong>fessor G.H. Dorr $39,799,191<br />

that tends to get overlooked by the number<br />

crunchers. What may be most impressive about<br />

2006 The Da Vinci Code <strong>Pro</strong>fessor Robert Langdon $217,536,138<br />

such success is that he didn’t rely on franchises 2007 Charlie Wilson’s War Charlie Wilson $66,661,095<br />

to achieve it (having only ever starred in three 2008 The Great Buck Howard Mr. Gable $750,587<br />

sequels).<br />

Blessed with the ability to convey the “everyman”<br />

2009 Angels & Demons <strong>Pro</strong>fessor Robert Langdon $133,375,846<br />

to a large number of moviegoers over 2010 Toy Story 3 Woody (voice) $415,004,880<br />

the last three decades, Hanks has frequently 2011 Larry Crowne Larry Crowne $35,608,245<br />

bucked the “one for them, one for me” mentality<br />

that most actors (even highly successful ones)<br />

2011 Extremely Loud & Incredibly Close Thomas Schell $31,847,881<br />

2012 Cloud Atlas Multiple $27,108,272<br />

are forced to embrace just to keep steady work<br />

in Hollywood. His career, with many years still <strong>2013</strong> Saving Mr. Banks Walt Disney Dec. 20, 2014*<br />

ahead, is already storied, and we’ve long passed <strong>2013</strong> Captain Phillips Captain Richard Phillips $97,617,000*<br />

the point of needing to compare his legacy to<br />

2015 Inferno <strong>Pro</strong>fessor Robert Langdon Dec. 18, 2015<br />

other icons. Tom Hanks isn’t just “our Jimmy<br />

Stewart”… he’s our Tom Hanks.<br />

* projected to exceed $100 million source: boxoffice.com<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 43


THE<br />

YEAR<br />

AHEAD<br />

48 FILMS<br />

TO LOOK<br />

FORWARD<br />

TO IN 2014<br />

Angelina Jolie as<br />

the Mistress of All Evil, Maleficent,<br />

opening May 30, 2014<br />

44 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


Matt Damon and George Clooney in<br />

The Monuments Men,<br />

opening Feb. 7, 2014<br />

January<br />

PARANORMAL ACTIVITY: THE MARKED ONES<br />

n Black magic, missing tapes and strange forces all have a role in this<br />

continuation of the found-footage franchise. To date, the Paranormal<br />

Activity films have grossed more than $700 million worldwide.<br />

DISTRIBUTOR Paramount CAST Andrew Jacobs, Richard Cabral DI-<br />

RECTOR Christopher B. Landon RELEASE DATE January 3<br />

JACK RYAN: SHADOW RECRUIT<br />

n Following in the stealthy footsteps of Alec Baldwin, Harrison Ford,<br />

and Ben Affleck, Star Trek’s captain Chris Pine jumps into the role of<br />

Tom Clancy’s CIA analyst Jack Ryan.<br />

DISTRIBUTOR Paramount CAST Chris Pine, Kevin Costner, Kenneth<br />

Branagh DIRECTOR Kenneth Branagh RELEASE DATE January 17<br />

LONE SURVIVOR<br />

n Hoping to bounce back from the bomb that was Battleship, director<br />

Peter Berg brings his own script to the screen based on the real-life<br />

exploits of Seal Team 10 and a failed mission in Afghanistan.<br />

DISTRIBUTOR Universal CAST Mark Wahlberg, Taylor Kitsch, Eric<br />

Bana DIRECTOR Peter Berg RELEASE DATE January 10<br />

LABOR DAY<br />

n Set in 1987, this thriller (based on the Joyce Maynard novel) has<br />

Kate Winslet playing a single mom who offers to help an injured man<br />

(Josh Brolin) who turns out to be an escaped convict.<br />

DISTRIBUTOR Paramount CAST Kate Winslet, Josh Brolin, Gattlin<br />

Griffith DIRECTOR Jason Reitman RELEASE DATE January 31 (wide)<br />

February<br />

THE MONUMENTS MEN<br />

n Delayed from a late <strong>2013</strong> release date, George Clooney’s latest is<br />

based on the true exploits of a team of experts tasked with the identification<br />

and protection of valuable artifacts during World War II.<br />

DISTRIBUTOR Sony CAST George Clooney, Matt Damon, Bill Murray<br />

DIRECTOR George Clooney RELEASE DATE February 7<br />

WINTER’S TALE<br />

n A supernatural tale set both in the past and present day, Winter’s Tale<br />

follows a thief (Colin Farrell) who is saved from a gang led by Russell<br />

Crowe by a mysterious Andalusian stallion.<br />

DISTRIBUTOR Warner Bros. CAST Colin Farrell, Russell Crowe, Jessica<br />

Brown Findlay DIRECTOR Akiva Goldsman RELEASE DATE February 14<br />

ROBOCOP<br />

n A remake of the classic Paul Verhoeven sci-fi actioner, this new iteration<br />

of the RoboCop franchise stars Swedish actor Joel Kinnaman in the<br />

icon role of half-man/half-robot/all-cop Alex Murphy.<br />

DISTRIBUTOR Sony CAST Joel Kinnaman, Gary Oldman, Michael Keaton<br />

DIRECTOR José Padilha RELEASE DATE Febriary 14<br />

NON-STOP<br />

n Liam Neeson stars as an air marshall on a transatlantic flight who is<br />

believed to be a hijacker when mysterious text messages implicate him<br />

in a extortion plot in which passengers are killed every 20 minutes.<br />

DISTRIBUTOR Universal CAST Liam Neeson, Julianne Moore, Michelle<br />

Dockery DIRECTOR Jaume Collet-Serra RELEASE DATE February 28<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 45


THE YEAR AHEAD<br />

March<br />

Tracy Morgan, George Lopez, and Jesse<br />

Eisenberg lend their vocal talents to Rio 2,<br />

opening April 11, 2014<br />

GRACE OF MONACO<br />

n This biopic covers the early years of Grace Kelly’s marriage to Rainier<br />

III, Prince of Monaco. Their children have lambasted the screenplay<br />

(which was very highly regarded in Hollywood) as a fiction.<br />

DISTRIBUTOR Weinstein CAST Nicole Kidman, Tim Roth, Frank Langella<br />

DIRECTOR Olivier Dahan RELEASE DATE March 14<br />

STRETCH<br />

n Stretch stars Patrick Wilson as a down-on-his-luck limousine driver<br />

who lucks out when he and his stretch are hired by an odd billionaire<br />

played by Ed Helms. Hilarity no doubt ensues.<br />

DISTRIBUTOR Universal CAST Patrick Wilson, Chris Pine, Brooklyn<br />

Decker, Ed Helms DIRECTOR Joe Carnahan RELEASE DATE March 21<br />

MUPPETS MOST WANTED<br />

n The Muppets go on a globetrotting performance tour and become<br />

entangled in a caper involving Kermit’s evil doppelganger, Constantine,<br />

who is the world’s number-one criminal. And there’s singing!<br />

DISTRIBUTOR Disney CAST Kermit the Frog, Ricky Gervais, Ty Burrell,<br />

Tina Fey DIRECTOR James Bobin RELEASE DATE March 21<br />

NOAH<br />

n An end-of-the-world story to end all end-of-the-world stories? Or, as<br />

the trailer suggests, is the end only the beginning? A high-profile cast<br />

watches the skies for signs of inclement weather.<br />

DISTRIBUTOR Paramount CAST Russell Crowe, Jennifer Connelly, Anthony<br />

Hopkins DIRECTOR Darren Aronofsky RELEASE DATE March 28<br />

April<br />

CAPTAIN AMERICA: THE WINTER SOLDIER<br />

n Taking place after the events of Marvel’s The Avengers, this entry in<br />

the Marvel Universe master plan finds Cap teaming with Black Widow<br />

to fend off new adversary the Winter Soldier, a man from Cap’s past.<br />

DISTRIBUTOR Disney CAST Chris Evans, Scarlett Johansson DIREC-<br />

TORS Anthony and Joe Russo RELEASE DATE April 4<br />

HEAVEN IS FOR REAL<br />

n Based on events Pastor Todd Burpo claims to be true, Heaven is for<br />

Real concerns the Burpo family’s reaction to their young son’s claim to<br />

have visited Heaven while undergoing emergency surgery.<br />

DISTRIBUTOR Sony CAST Greg Kinnear, Kelly Reilly, Connor Corum<br />

DIRECTOR Randall Wallace RELEASE DATE April 16<br />

RIO 2<br />

n Blu and Jewel leave the gaiety and color of Rio de Janeiro for the<br />

rainforests of the Amazon where Jewel finds her long-lost father. No<br />

doubt Nigel the cockatoo (Jemaine Clement) flies into their path.<br />

DISTRIBUTOR Fox CAST Jesse Eisenberg, Anne Hathaway, Leslie<br />

Mann DIRECTOR Carlos Saldanha RELEASE DATE April 11<br />

THE OTHER WOMAN<br />

n This comedy may be noteworthy for being Trinidadian performer<br />

Nicki Minaj’s first live-action film appearance. And, yes, the director is<br />

the son of John Cassavetes and Gena Rowlands.<br />

DISTRIBUTOR Fox CAST Cameron Diaz, Nikolaj Coster-Waldau, Nicki<br />

Minaj DIRECTOR Nick Cassavetes RELEASE DATE April 25<br />

46 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


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THE YEAR AHEAD<br />

May<br />

Jamie Foxx as Max Dillon,<br />

aka Electro, in The Amazing Spider-Man 2,<br />

opening May 2, 2014<br />

THE AMAZING SPIDER-MAN 2<br />

n Peter Parker (Andrew Garfield), as Spider-Man, battles two new<br />

foes: Electro (Jamie Foxx) and The Rhino (Paul Giamatti). No doubt<br />

Stan Lee will be in their somewhere.<br />

DISTRIBUTOR Sony CAST Andrew Garfield, Emma Stone, Jamie<br />

Foxx, Sally Field DIRECTOR Marc Webb RELEASE DATE May 2<br />

GODZILLA<br />

n Didn’t we just do this? Yes—just 15 years ago. But the iconic Japanese<br />

kaiju comes stomping back in this reimagining co-written by The<br />

Walking Dead’s Frank Darabont.<br />

DISTRIBUTOR Warner Bros. CAST Aaron Taylor-Johnson, Bryan Cranston<br />

DIRECTOR Gareth Edwards RELEASE DATE May 16<br />

CHEF<br />

n Iron Man director Jon Favreau helms and stars in this comedy about<br />

a down-on-his-luck chef who plans to get his mojo back after finding<br />

himself operating a food truck in Miami.<br />

DISTRIBUTOR Open Road CAST Jon Favreau, Robert Downey Jr.,<br />

Scarlett Johansson DIRECTOR Jon Favreau RELEASE DATE May 9<br />

MALEFICENT<br />

n The Sleeping Beauty tale told from the perspective of the Mistress of<br />

All Evil. A bit of a troubled shoot—the entire opening was reshot—the<br />

film is production designer (Avatar) Robert Stromberg’s first film.<br />

DISTRIBUTOR Disney CAST Angelina Jolie, Elle Fanning, Sharlto Copley<br />

DIRECTOR Robert Stromberg RELEASE DATE May 30<br />

June<br />

EDGE OF TOMORROW<br />

n Tom Cruise’s recent Oblivion was a bit of a box office disappointment<br />

domestically. Will a change in title (from All You Need Is Kill)<br />

and new release date hamper this sci-fi followup?<br />

DISTRIBUTOR Warner Bros. CAST Tom Cruise, Emily Blunt, Lara Pulver,<br />

Jeremy Piven DIRECTOR Doug Liman RELEASE DATE June 6<br />

JERSEY BOYS<br />

n The hit Broadway musical comes to the big screen. The story follows<br />

the formation and rise of the great sixties boy band The Four Seasons.<br />

John Lloyd Young re-creates his stage role as Frankie Valli.<br />

DISTRIBUTOR Warner Bros. CAST John Lloyd Young, Erich Bergen,<br />

Vincent Piazza DIRECTOR Clint Eastwood RELEASE DATE June 20<br />

22 JUMP STREET<br />

n Now that their cover is blown in every high school in town,<br />

Schmidt and Jenko go undercover at a local college to infiltrate a crime<br />

ring at a frat house.<br />

DISTRIBUTOR Sony CAST Jonah Hill, Channing Tatum, Ice Cube DI-<br />

RECTORS Phil Lord, Chris Miller RELEASE DATE June 13<br />

TRANSFORMERS: AGE OF EXTINCTION<br />

n Jettisoning the cast of the first three films, Michael Bay brings his<br />

Pain & Gain star Mark Wahlberg in to battle the bots. Bay had to<br />

battle real-life extortionists on the Hong Kong set.<br />

DISTRIBUTOR Paramount CAST Mark Wahlberg, Nicola Peltz, Jack<br />

Reynor DIRECTOR Michael Bay RELEASE DATE June 27<br />

48 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


THE YEAR AHEAD<br />

July<br />

Phase 2 of Marvel’s Cinematic Universe<br />

continues with Guardians of the Galaxy<br />

, opening Aug. 1, 2014<br />

TAMMY<br />

n Melissa McCarthy’s husband Ben Falcone takes the reins of this<br />

comedy about a fired woman (McCarthy) who takes her alcholic<br />

grandmother (Susan Sarandon) on a cross-country trip.<br />

DISTRIBUTOR Warner Bros. CAST Melissa McCarthy, Susan Sarandon,<br />

Dan Aykroyd DIRECTOR Ben Falcone RELEASE DATE July 2<br />

DAWN OF THE PLANET OF THE APES<br />

n Motion-capture savant Andy Serkis returns without James Franco in<br />

this follow-up to the 2011 surprise critical hit. The story picks up 10<br />

years later as Caesar leads his troop against a band of humans.<br />

DISTRIBUTOR Fox CAST Gary Oldman, Jason Clarke, Andy Serkis,<br />

Keri Russell DIRECTOR Matt Reeves RELEASE DATE July 18<br />

FAST & FURIOUS 7<br />

n The $3 billion franchise adds a new chapter with new villain Jason<br />

Statham joining the cast as the brother of Fast 6’s baddie, played by<br />

Luke Evans, out for revenge.<br />

DISTRIBUTOR Universal CAST Vin Diesel, Paul Walker, Dwayne Johnson<br />

DIRECTOR James Wan RELEASE DATE July 11<br />

JUPITER ASCENDING<br />

n The Wachowskis (The Matrix, Cloud Atlas) dip into the sci-fi well<br />

again with this story of a lowly Russian immigrant (Ukranian-born<br />

Mila Kunis) who becomes the target of the Queen of the Universe.<br />

DISTRIBUTOR Warner Bros. CAST Mila Kunis, Channing Tatum, Sean<br />

Bean DIRECTOR Lana and Andy Wachowski RELEASE DATE July 25<br />

August<br />

GUARDIANS OF THE GALAXY<br />

n Marvel brings some of its strangest galactic characters to the multiplex<br />

including a genetically engineered, gun-toting raccoon (voiced by<br />

Bradley Cooper).<br />

DISTRIBUTOR Disney CAST Chris Pratt, Zoe Saldana, Dave Bautista,<br />

Lee Pace DIRECTOR James Gunn RELEASE DATE August 1<br />

THE EXPENDABLES 3<br />

n Mel Gibson continues his villainous ways after his wild turn in<br />

Machete Kills. Joining the returning cast of mercenaries are Harrison<br />

Ford and Wesley Snipes.<br />

DISTRIBUTOR Lionsgate CAST Sylvester Stallone, Jason Statham, Jet<br />

Li DIRECTOR Patrick Hughes RELEASE DATE August 15<br />

BASIC MATH<br />

n Little is known about this film other than it concerns a married<br />

couple that embark on a frantic search for a sex tape (the film’s prevous<br />

title) that has gone missing.<br />

DISTRIBUTOR Sony CAST Cameron Diaz, Jason Segel, Jack Black<br />

DIRECTOR Jake Kasdan RELEASE DATE August 1<br />

THE GIVER<br />

n The famed (and controversial) Newbery Award-winning book comes<br />

to the screen. Three other books take place in the same universe: are we<br />

seeing a franchise in the making?<br />

DISTRIBUTOR Weinstein CAST Jeff Bridges, Brenton Thwaites, Meryl<br />

Streep DIRECTOR Phillip Noyce RELEASE DATE August 15<br />

50 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


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THE YEAR AHEAD<br />

September<br />

Dylan O’Brien joins other “runners”<br />

in the sci-fi thriller The Maze Runner,<br />

opening Sept. 19, 2014<br />

DOLPHIN TALE 2<br />

n The story of the dolphin Winter continues in this sequel to the 2011<br />

family drama. The returning cast is joined by Winter’s baby, Hope.<br />

Surfer Bethany Hamilton (Soul Surfer) appears as herself.<br />

DISTRIBUTOR Warner Bros. CAST Harry Connick Jr., Ashley Judd<br />

DIRECTOR Charles Martin Smith RELEASE DATE September 19<br />

THE EQUALIZER<br />

n Based on the 1980s television series that starred Edward Woodward,<br />

this retelling reunites Training Day’s Denzel Washington (as ex-CIA<br />

vigilante Robert McCall) with director Antoine Fuqua.<br />

DISTRIBUTOR Sony CAST Denzel Washington, Chloë Grace Moretz,<br />

Marton Csokas DIRECTOR Antoine Fuqua RELEASE DATE September 26<br />

THE MAZE RUNNER<br />

n Just how many young-adult dystopian novels are there? Add The<br />

Maze Runner to your list. In this story, a group of boys must work<br />

together to battle electronic monsters in a vast glade.<br />

DISTRIBUTOR Fox CAST Dylan O’Brien, Patricia Clarkson, Thomas<br />

Brodie-Sangster DIRECTOR Wes Ball RELEASE DATE September 19<br />

SELFLESS<br />

n A wealthy old man has his consciousness transported to the body of<br />

a young man and soon discovers that all may not be as it seems. The<br />

mononymed Tarsem is sure to bring his usual visual flourish.<br />

DISTRIBUTOR Focus CAST Ryan Reynolds, Natalie Martinez DIRECTOR<br />

Tarsem RELEASE DATE September 26<br />

October<br />

GONE GIRL<br />

n This thriller, adapted from the highly regarded novel, concerns a<br />

man whose wife has gone missing and who may or may not be responsible<br />

for her disappearance.<br />

DISTRIBUTOR Fox CAST Ben Affleck, Rosamund Pike, Tyler Perry<br />

DIRECTOR David Fincher RELEASE DATE October 3<br />

THE JUDGE<br />

n Wedding Crashers director David Dobkin adds a little drama to this<br />

comedy about a lawyer (Robert Downey Jr.) who returns to his hometown<br />

to find he has to defend his father, a judge, against a murder charge.<br />

DISTRIBUTOR Warner Bros. CAST Robert Downey Jr., Robert Duvall,<br />

Vera Farmiga DIRECTOR David Dobkin RELEASE DATE October 10<br />

ALEXANDER AND THE TERRIBLE, HORRIBLE,<br />

NO GOOD, VERY BAD DAY<br />

n This live-action comedy, based on the 32-page picture book (that<br />

you no doubt own), is expanded to fill a 90-minute-or-so running<br />

time.<br />

DISTRIBUTOR Disney CAST Steve Carell, Jennifer Garner, Ed Oxenbould<br />

DIRECTOR Miguel Arteta RELEASE DATE October 10<br />

BUSINESS TRIP<br />

n Little is known about this still-shooting comedy about a businessman<br />

who goes on a trip to Europe. The director’s Delivery Man with<br />

Vince Vaughn opens this month.<br />

DISTRIBUTOR TBD CAST Dave Franco, Vince Vaughn, Sienna Miller<br />

DIRECTOR Ken Scott RELEASE DATE October 24<br />

52 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


THE YEAR AHEAD<br />

November<br />

Evangeline Lilly as Tauriel in<br />

The Hobbit: There and Back Again,<br />

opening Dec. 17, 2014<br />

INTERSTELLAR<br />

n The most hush-hush film of 2014. All that is known is that it includes<br />

wormholes, spacetime and Matthew McConaughey. Christopher<br />

Nolan’s follow-up to the Dark Knight trilogy.<br />

DISTRIBUTOR Paramount CAST Matthew McConaughey, Anne Hathaway<br />

DIRECTOR Christopher Nolan RELEASE DATE November 7<br />

THE HUNGER GAMES: MOCKINGJAY—PART 1<br />

n Dividing the final book of the Hunger Games trilogy into two parts<br />

(of course!), the producers return director Francis Lawrence to the set<br />

to guide Katniss as she leads the districts of Panem in rebellion.<br />

DISTRIBUTOR Lionsgate CAST Jennifer Lawrence, Josh Hutcherson<br />

DIRECTOR Francis Lawrence RELEASE DATE November 21<br />

FURY<br />

n Brad Pitt stars as a World War II Sherman tank commander named<br />

Wardaddy behind enemy lines with his five-man crew. Outnumbered<br />

and outgunned, he and his men battle for supremacy.<br />

DISTRIBUTOR Sony CAST Brad Pitt, Shia LaBeouf, Logan Lerman<br />

DIRECTOR David Ayer RELEASE DATE November 14<br />

HORRIBLE BOSSES 2<br />

n Nick, Dale, and Kurt open their own business but must battle an<br />

evil investor (Christoph Waltz) and his son. Jamie Foxx returns as the<br />

character we can’t name in these family-friendly pages.<br />

DISTRIBUTOR Warner Bros. CAST Jason Bateman, Charlie Day, Jason<br />

Sudeikis DIRECTOR Sean Anders RELEASE DATE November 26<br />

<strong>December</strong><br />

EXODUS<br />

n Following in the footsteps of Charlton Heston (The Ten Commandments),<br />

Christian Bale stars as Moses in this epic retelling of the<br />

biblical story of the Exodus.<br />

DISTRIBUTOR Fox CAST Christian Bale, Joel Edgerton, Aaron Paul<br />

DIRECTOR Ridley Scott RELEASE DATE <strong>December</strong> 12<br />

INTO THE WOODS<br />

n Classic fairy tales take a musical turn in this adaptation of Stephen<br />

Sondheim’s Tony-winning Broadway classic featuring Cinderella, Little<br />

Red Riding Hood, Rapunsel, and other familiar characters.<br />

DISTRIBUTOR Disney CAST Meryl Streep, Emily Blunt, James Corden<br />

DIRECTOR Rob Marshall RELEASE DATE <strong>December</strong> 25<br />

THE HOBBIT: THERE AND BACK AGAIN<br />

n The epic trilogy concludes. With the first grossing more than $1 billion<br />

worldwide, the conclusion is a sure bet to surpass every milestone<br />

in its path to box office gold.<br />

DISTRIBUTOR Warner Bros. CAST Martin Freeman, Ian McKellen DI-<br />

RECTOR Peter Jackson RELEASE DATE <strong>December</strong> 17<br />

UNBROKEN<br />

n The true story of Olympic runner Louis Zamperini who spent 47<br />

days adrift at sea after crashing his plane in the Pacific during the Second<br />

World War then survived two-and-a-half years as a POW.<br />

DISTRIBUTOR Universal CAST Jack O’Connell, Garrett Hedlund, Jai<br />

Courtney DIRECTOR Angelina Jolie RELEASE DATE <strong>December</strong> 25<br />

54 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


CHARTS &<br />

GRAPHS<br />

The<br />

Hobbit<br />

Trilogy<br />

1 Hobbit: Bilbo Baggins<br />

1 Dragon: Smaug<br />

1<br />

Crew member whose sole job on set was to look after<br />

prosthetic hands<br />

1 Elvenking: Thranduil<br />

2 Wizards: Gandalf and Radagast<br />

3 Number of children belonging to Bard<br />

3 Films in the trilogy<br />

4<br />

Inches that 15-year-old actor John Bell (Bain) grew over<br />

the length of production<br />

4 Tons of silicon used to generate the facial prosthetics<br />

5<br />

5<br />

Hours to complete hair, make-up, prosthetics, and<br />

wardrobe for each of the 13 dwarves<br />

Average number of doubles used for each main character,<br />

including scale, stunt, and riding doubles<br />

6 Number of weeks it took to build Beorn’s house<br />

7 Kilometers of toupe tape used to attach beards to faces<br />

8 Legs on the giant spiders infesting Mirkwood Forest<br />

9 Weeks of location filming on the trilogy<br />

10 Kilograms of human hair for wigmaking<br />

10 Average days it took to renew a studio with a new set<br />

13<br />

13<br />

14<br />

25<br />

Dwarves: Thorin, Balin, Dwalin, Fili, Kili, Bofur, Bombur,<br />

Bifur, Oin, Gloin, Dori, Nori, and Ori<br />

Empty wine barrels in which the dwarves escape<br />

Thranduil’s realm<br />

Tons of silicone used to mold all of the armor and weapons<br />

for all cultures<br />

Number of worker-years the textures department at Weta<br />

Digital worked on Smaug’s skin<br />

26 Average number of days shooting on a single set<br />

32<br />

Polystyrene trees, used in various configurations, to make<br />

the Mirkwood set<br />

40 Buildings on casters that make up the Lake-town set<br />

48 Frames-per-second used for the trilogy<br />

60 2nd unit studio crew<br />

65<br />

Number of people it took—including actors, doubles, and<br />

stunt men—to portray 13 dwarves<br />

80<br />

Age of the oldest vintage microphone used to record the<br />

score for The Hobbit: The Desolation of Smaug<br />

88 Microphones used in the film’s scoring session<br />

91 Wigs created for the dwarves<br />

94 Set models created for the trilogy<br />

95<br />

Number of musicians in the New Zealand Symphony<br />

Orchestra recording the film’s score<br />

99 Number of studio sets built for the trilogy<br />

100 Hobbit feet for Bilbo<br />

100 Total 2nd unit location crew<br />

100 Total costume department crew<br />

115<br />

Number of drivers needed to transport the cast and crew<br />

to New Zealand locations<br />

250 Approximate population of the trilogy’s art department<br />

263 Beards made for the production<br />

300 Bottles of spirit gum used in the production<br />

350 Off-set crew<br />

400 Costumes created for Lake-town<br />

450 Main unit studio crew<br />

547 Traveling weapons for the 13 dwarves<br />

800 Crew traveling on location between two units<br />

860 Bottles of isopropyl alcohol used to remove prosthetics<br />

752 Wigs—nearly everyone in the film is wigged<br />

1,200 Extras that needed to be cast for the trilogy<br />

2,000 Hand-spun goblets created for Smaug’s lair<br />

3,000 <strong>Pro</strong>ps recorded in the furniture catalogue for Lake-town<br />

5,000 Approximate population of Lake-town<br />

8,900<br />

Approximate number of continuous hours the art<br />

department worked to build, decorate, and tear down sets.<br />

This involved different crews working 24/7<br />

11,862 <strong>Pro</strong>sthetics made for the trilogy<br />

140,000<br />

170,000<br />

Cups of coffee made by craft services throughout<br />

production<br />

Punched aluminum gold-plated coins trickled over Smaug’s<br />

lair<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 55


BOOKING<br />

GUIDE<br />

compiled by Daniel Garris<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

CBS FILMS Lauren Douglas / 310-575-7052 / lauren.douglas@cbs.com<br />

INSIDE LLEWYN DAVIS Fri, 12/6/13 LTD. Oscar Isaac, Carey Mulligan Ethan Coen, Joel Coen R Dra Quad<br />

DISNEY 818-560-1000 / Ask for Distribution<br />

SAVING MR. BANKS Fri, 12/13/13 LTD. Emma Thompson, Tom Hanks John Lee Hancock PG-13 Com/Dra Dolby Dig<br />

THE WIND RISES Fri, 2/21/14 LTD. Hideaki Anno, Mirai Shida Hayao Miyazaki PG-13 Ani/Dra Dolby Dig<br />

NEED FOR SPEED Fri, 3/14/14 WIDE Aaron Paul, Dominic Cooper Scott Waugh NR Act Quad<br />

MUPPETS MOST WANTED Fri, 3/21/14 WIDE Ricky Gervais, Tina Fey James Bobin PG Adv/Com/Fam<br />

CAPTAIN AMERICA:<br />

THE WINTER SOLDIER<br />

BEARS<br />

Fri, 4/4/14 WIDE<br />

Fri, 4/18/14 WIDE<br />

Chris Evans, Scarlett Johansson<br />

Anthony Russo, Joe<br />

Russo<br />

Alastair Fothergill,<br />

Keith Scholey<br />

NR Act/Adv 3D<br />

NR Doc Dolby Dig<br />

MILLION DOLLAR ARM Fri, 5/16/14 WIDE Jon Hamm, Bill Paxton Craig Gillespie NR Dra/Sport<br />

MALEFICENT Fri, 5/30/14 WIDE Angelina Jolie, Elle Fanning Robert Stromberg NR Fan 3D<br />

PLANES: FIRE & RESCUE Fri, 7/18/14 WIDE Dane Cook NR Ani/Adv/Fam 3D<br />

GUARDIANS OF THE GALAXY Fri, 8/1/14 WIDE Chris Pratt, Zoe Saldana James Gunn NR Act/Adv/SF 3D<br />

THE HUNDRED-FOOT JOURNEY Fri, 8/8/14 WIDE Helen Mirren, Manish Dayal Lasse Hallström NR Dra<br />

ALEXANDER AND THE TERRIBLE,<br />

HORRIBLE, NO GOOD, VERY BAD Fri, 10/10/14 WIDE Ed Oxenbould, Steve Carell Miguel Arteta NR Com/Fam<br />

DAY<br />

BIG HERO 6 Fri, 11/7/14 WIDE Don Hall NR Ani/Act/Adv 3D<br />

MCFARLAND Fri, 11/21/14 WIDE Kevin Costner, Maria Bello Niki Caro NR Dra/Sport<br />

FILMDISTRICT Deborah Johnson / 646-380-4497 / djohnson@filmdistrict.com<br />

THAT AWKWARD MOMENT Fri, 1/31/14 WIDE Zac Efron, Michael B. Jordan Tom Gormican R Rom/Com Dolby Dig<br />

FOCUS FEATURES Mingun Kim / 818-777-3071<br />

WALK OF SHAME Fri, 3/14/14 WIDE Elizabeth Banks, James Marsden Steven Brill R Rom/Com<br />

BAD WORDS Fri, 3/21/14 EXCL NY/LA Jason Bateman, Kathryn Hahn Jason Bateman NR Com<br />

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56 BoxOffice ® <strong>Pro</strong> The Business of Movies NOVEMBER <strong>2013</strong>


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

FIFTY SHADES OF GREY Fri, 8/1/14 WIDE Dakota Johnson, Jamie Dornan Sam Taylor-Johnson NR Dra/Rom<br />

THE BOXTROLLS Fri, 9/26/14 WIDE Ben Kingsley, Isaac Hempstead Wright<br />

Graham Annable,<br />

Anthony Stacchi<br />

NR Ani/Adv/Fam 3D/Dolby Dig<br />

SELFLESS Fri, 9/26/14 WIDE Ryan Reynolds, Natalie Martinez Tarsem Singh NR SF/Thr<br />

FOX 310-369-1000 / 212-556-2400<br />

WALKING WITH DINOSAURS Fri, 12/20/13 WIDE Charlie Rowe, Angourie Rice<br />

Neil Nightingale, Barry<br />

Cook<br />

NR Ani/Adv/Fam 3D<br />

THE SECRET LIFE OF WALTER MITTY Wed, 12/25/13 WIDE Ben Stiller, Kristen Wiig Ben Stiller PG Adv/Com/Dra Dolby Atmos<br />

DEVIL’S DUE Fri, 1/17/14 WIDE Zach Gilford, Allison Miller<br />

Matt Bettinelli-Olpin,<br />

Tyler Gillett<br />

NR Hor/Thr<br />

SON OF GOD Fri, 2/28/14 WIDE Diogo Morgado, Roma Downey Christopher Spencer NR Dra<br />

MR. PEABODY & SHERMAN Fri, 3/7/14 WIDE Ty Burrell, Max Charles Rob Minkoff NR Ani/Com/Fam 3D/Dolby Atmos<br />

RIO 2 Fri, 4/11/14 WIDE Anne Hathaway, Jesse Eisenberg Carlos Saldanha NR Ani/Adv/Fam 3D/Dolby Atmos<br />

THE OTHER WOMAN Fri, 4/25/14 WIDE Cameron Diaz, Leslie Mann Nick Cassavetes NR Com<br />

X-MEN: DAYS OF FUTURE PAST Fri, 5/23/14 WIDE Hugh Jackman, James McAvoy Bryan Singer NR Act/Adv 3D/Dolby Atmos<br />

THE FAULT IN OUR STARS Fri, 6/6/14 WIDE Shailene Woodley, Ansel Elgort Josh Boone NR Dra/Rom<br />

HOW TO TRAIN YOUR DRAGON 2 Fri, 6/13/14 WIDE Jay Baruchel, Gerard Butler Dean DeBlois NR Ani/Adv/Fam 3D<br />

DAWN OF THE PLANET OF THE APES Fri, 7/18/14 WIDE Andy Serkis, Gary Oldman Matt Reeves NR Act/SF 3D/Dolby Atmos<br />

THE MAZE RUNNER Fri, 9/19/14 WIDE Dylan O’Brien, Will Poulter Wes Ball NR SF/Thr<br />

GONE GIRL Fri, 10/3/14 WIDE Ben Affleck, Rosamund Pike David Fincher NR Dra/Thr<br />

BOOK OF LIFE Fri, 10/17/14 WIDE Channing Tatum, Zoe Saldana Jorge R. Gutierrez NR Ani<br />

THE SECRET SERVICE Fri, 11/14/14 WIDE Colin Firth, Taron Egerton Matthew Vaughn NR Act/Thr<br />

HOME Wed, 11/26/14 WIDE Jim Parsons, Rihanna Tim Johnson NR Ani/Adv/SF 3D<br />

FOX SEARCHLIGHT 212-556-2400<br />

THE GRAND BUDAPEST HOTEL Fri, 3/7/14 LTD. Ralph Fiennes, Tony Revolori Wes Anderson NR Com/Dra<br />

DOM HEMINGWAY Fri, 4/4/14 LTD. Jude Law, Richard E. Grant Richard Shepard R Com/Cri/Dra<br />

BELLE Fri, 5/2/14 LTD. Gubu Mbatha-Raw, Tom Wilkinson Amma Asante NR Dra Dolby Dig<br />

LIONSGATE / 310-309-8400<br />

A MADEA CHRISTMAS Fri, 12/13/13 WIDE Tyler Perry, Kathy Najimy Tyler Perry PG-13 Com<br />

HOURS Fri, 12/13/13 LTD. Paul Walker, Genesis Rodriguez Eric Heisserer PG-13 Dra/Thr<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 57


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

I, FRANKENSTEIN Fri, 1/24/14 WIDE Aaron Eckhart, Bill Nighy Stuart Beattie PG-13 Act/Hor/Thr<br />

3D/IMAX/Dolby<br />

Atmos/Quad<br />

NURSE 3D Fri, 2/7/14 LTD. Paz de la Huerta, Katrina Bowden Doug Aarniokoski NR Hor/Thr 3D<br />

ADDICTED Fri, 3/14/14 WIDE Sharon Leal, Boris Kodjoe Bille Woodruff NR Dra<br />

DIVERGENT Fri, 3/21/14 WIDE Shailene Woodley, Theo James Neil Burger NR Adv/Dra/SF IMAX/Dolby Dig<br />

CESAR CHAVEZ:<br />

AN AMERICAN HERO<br />

Fri, 4/4/14 LTD. Michael Peña, America Ferrera Diego Luna PG-13 Dra<br />

THE QUIET ONES Fri, 4/11/14 WIDE Jared Harris, Sam Claflin John Pogue PG-13 Hor<br />

SINGLE MOMS CLUB Fri, 5/9/14 WIDE Tyler Perry, Nia Long Tyler Perry NR Com/Dra<br />

THE EXPENDABLES 3 Fri, 8/15/14 WIDE Sylvester Stallone, Jason Statham Patrick Hughes NR Act/Adv<br />

JESSABELLE Fri, 8/29/14 WIDE Sarah Snook, Mark Webber Kevin Greutert NR Hor/Thr<br />

THE HUNGER GAMES:<br />

MOCKINGJAY - PART 1<br />

Fri, 11/21/14 WIDE Jennifer Lawrence, Josh Hutcherson Francis Lawrence NR Act/Adv/SF IMAX<br />

OPEN ROAD FILMS 310-696-7504<br />

JUSTIN BIEBER’S BELIEVE Wed, 12/25/13 WIDE Justin Bieber, Scooter Braun Jon M. Chu PG Con/Doc 3D<br />

THE NUT JOB Fri, 1/17/14 WIDE Will Arnett, Brendan Fraser Peter Lepeniotis NR Ani/Com/Fam 3D/Dolby Dig<br />

A HAUNTED HOUSE 2 Fri, 3/28/14 WIDE Marlon Wayans, Jaime Pressly Michael Tiddes NR Com/Hor<br />

SABOTAGE<br />

Fri, 4/11/14 WIDE<br />

Arnold Schwarzenegger, Sam Worthington<br />

David Ayer NR Act/Cri/Thr<br />

CHEF Fri, 5/9/14 WIDE Jon Favreau, Sofía Vergara Jon Favreau NR Com<br />

PARAMOUNT 323-956-5000<br />

ANCHORMAN 2:<br />

THE LEGEND CONTINUES<br />

Fri, 12/20/13 WIDE Will Ferrell, Steve Carell Adam McKay NR Com Quad<br />

LABOR DAY Wed, 12/25/13 LTD. Kate Winslet, Josh Brolin Jason Reitman PG-13 Dra Dolby Dig<br />

THE WOLF OF WALL STREET Wed, 12/25/13 WIDE Leonardo DiCaprio, Jonah Hill Martin Scorsese NR Cri/Dra Dolby Dig<br />

PARANORMAL ACTIVITY:<br />

THE MARKED ONES<br />

Fri, 1/3/14 WIDE Andrew Jacobs, Catherine Toribio Christopher Landon NR Hor<br />

JACK RYAN: SHADOW RECRUIT Fri, 1/17/14 WIDE Chris Pine, Keira Knightley Kenneth Branagh NR Act/Thr IMAX/Quad<br />

ALMANAC Fri, 2/28/14 WIDE Jonny Weston, Sofia Black-D’Elia Dean Israelite NR SF/Thr<br />

NOAH Fri, 3/28/14 WIDE Russell Crowe, Jennifer Connelly Darren Aronofsky NR Dra<br />

58 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

TRANSFORMERS:<br />

AGE OF EXTINCTION<br />

Fri, 6/27/14 WIDE Mark Wahlberg, Nicola Peltz Michael Bay NR Act/Adv/SF 3D/IMAX<br />

HERCULES: THE THRACIAN WARS Fri, 7/25/14 WIDE Dwayne Johnson, Rufus Sewell Brett Ratner NR Act/Adv Quad<br />

TEENAGE MUTANT NINJA TURTLES Fri, 8/8/14 WIDE Megan Fox, William Fichtner Jonathan Liebesman NR Act/Adv<br />

PARANORMAL ACTIVITY 5 Fri, 10/24/14 WIDE Gregory Plotkin NR Hor<br />

INTERSTELLAR<br />

Fri, 11/7/14 WIDE<br />

Matthew McConaughey, Anne<br />

Hathaway<br />

Christopher Nolan NR SF IMAX<br />

RELATIVITY Mara Buxbaum / 323-822-4800 / relativity@id-pr.com<br />

OUT OF THE FURNACE Fri, 12/6/13 WIDE Christian Bale, Woody Harrelson Scott Cooper R Dra/Thr Dolby Dig<br />

THREE DAYS TO KILL Fri, 2/21/14 WIDE Kevin Costner, Hailee Steinfeld McG NR Act/Thr<br />

ECHO Fri, 4/25/14 WIDE Teo Halm, Astro Dave Green PG Adv/Fam<br />

THE BEST OF ME Fri, 10/17/14 WIDE Michelle Monaghan Michael Hoffman NR Dra/Rom<br />

SONY 212-833-8500<br />

AMERICAN HUSTLE Fri, 12/13/13 LTD. Christian Bale, Bradley Cooper David O. Russell NR Cri/Dra/Thr Quad<br />

THE MONUMENTS MEN Fri, 2/7/14 WIDE George Clooney, Matt Damon George Clooney NR Adv/Com/Dra Quad<br />

ROBOCOP Wed, 2/12/14 WIDE Joel Kinnaman, Gary Oldman José Padilha NR Act/Cri/SF IMAX/Quad<br />

ABOUT LAST NIGHT Fri, 2/14/14 WIDE Kevin Hart, Michael Ealy Steve Pink NR Com/Dra/Rom<br />

POMPEII Fri, 2/21/14 WIDE Kit Harington, Emily Browning Paul W.S. Anderson NR Act/Adv/Dra 3D/Quad<br />

HEAVEN IS FOR REAL Wed, 4/16/14 WIDE Greg Kinnear, Kelly Reilly Randall Wallace NR Dra/Fam<br />

THE AMAZING SPIDER-MAN 2 Fri, 5/2/14 WIDE Andrew Garfield, Emma Stone Marc Webb NR Act/Adv 3D<br />

22 JUMP STREET Fri, 6/13/14 WIDE Channing Tatum, Jonah Hill Phil Lord, Chris Miller NR Act/Com<br />

THINK LIKE A MAN TOO Fri, 6/20/14 WIDE Kevin Hart, Michael Ealy Tim Story NR Rom/Com<br />

SEX TAPE Fri, 7/18/14 WIDE Cameron Diaz, Jason Segel Jake Kasdan NR Com<br />

NO GOOD DEED Fri, 9/12/14 WIDE Idris Elba, Taraji P. Henson Sam Miller NR Dra/Thr<br />

WHEN THE GAME STANDS TALL Fri, 9/19/14 WIDE Jim Caviezel, Laura Dern Thomas Carter NR Dra/Sport<br />

THE EQUALIZER<br />

Fri, 9/26/14 WIDE<br />

Denzel Washington, Chloë Grace<br />

Moretz<br />

Antoine Fuqua NR Act/Thr<br />

THE INTERVIEW Fri, 10/10/14 WIDE Seth Rogen, James Franco<br />

Seth Rogen, Evan<br />

Goldberg<br />

NR Com<br />

KITCHEN SINK Fri, 10/24/14 WIDE Nicholas Braun, Mackenzie Davis Robbie Pickering NR Com/Hor<br />

DECEMBER <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 59


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

FURY Fri, 11/14/14 WIDE Brad Pitt, Shia LaBeouf David Ayer NR Act/Dra<br />

SONY PICTURES CLASSICS Tom Prassis / 212-833-4981<br />

THE PAST Fri, 12/20/13 EXCL NY/LA Bérénice Bejo, Tahar Rahim Asghar Farhadi PG-13 Dra<br />

THE INVISIBLE WOMAN Wed, 12/25/13 EXCL NY/LA Ralph Fiennes, Felicity Jones Ralph Fiennes R Dra/Rom Dolby Dig<br />

TIM’S VERMEER Fri, 1/31/14 EXCL NY/LA Tim Jenison Teller NR Doc<br />

THE LUNCHBOX Fri, 2/28/14 EXCL NY/LA Irrfan Khan, Nimrat Kaur Ritesh Batra NR Dra/Rom<br />

JODOROWSKY’S DUNE Fri, 3/7/14 EXCL NY/LA Alejandro Jodorowsky Frank Pavich NR Doc<br />

ONLY LOVERS LEFT ALIVE Fri, 4/11/14 EXCL NY/LA Tom Hiddleston, Tilda Swinton Jim Jarmusch NR Dra/Rom Dolby Dig<br />

FOR NO GOOD REASON Fri, 4/25/14 EXCL NY/LA Johnny Depp, Ralph Steadman Charlie Paul NR Doc<br />

UNIVERSAL 818-777-1000<br />

47 RONIN Wed, 12/25/13 WIDE Keanu Reeves, Hiroyuki Sanada Carl Rinsch PG-13 Act/Adv/Dra 3D/Quad<br />

LONE SURVIVOR Fri, 12/27/13 EXCL NY/LA Mark Wahlberg, Taylor Kitsch Peter Berg R Act/Thr Quad<br />

RIDE ALONG Fri, 1/17/14 WIDE Kevin Hart, Ice Cube Tim Story PG-13 Act/Com Quad<br />

ENDLESS LOVE Fri, 2/14/14 WIDE Alex Pettyfer, Gabriella Wilde Shana Feste NR Dra/Rom Quad<br />

NON-STOP Fri, 2/28/14 WIDE Liam Neeson, Julianne Moore Jaume Collet-Serra NR Act/Thr Quad<br />

STRETCH Fri, 3/21/14 WIDE Patrick Wilson, Ed Helms Joe Carnahan NR Act/Com<br />

NEIGHBORS Fri, 5/9/14 WIDE Seth Rogen, Zac Efron Nicholas Stoller R Com Quad<br />

A MILLION WAYS TO<br />

DIE IN THE WEST<br />

Fri, 5/30/14 WIDE Seth MacFarlane, Charlize Theron Seth MacFarlane NR Com/Wes<br />

FAST & FURIOUS 7 Fri, 7/11/14 WIDE Vin Diesel, Paul Walker James Wan NR Act/Cri<br />

THE LOFT Fri, 8/29/14 WIDE Karl Urban, James Marsden Erik Van Looy R Thr<br />

SEARCH PARTY Fri, 9/12/14 WIDE Thomas Middleditch, T.J. Miller Scot Armstrong NR Com<br />

DRACULA UNTOLD Fri, 10/3/14 WIDE Luke Evans, Dominic Cooper Gary Shore NR Act/Hor<br />

GET ON UP Fri, 10/17/14 WIDE Chadwick Boseman, Octavia Spencer Tate Taylor NR Dra<br />

WARNER BROS. 818-977-1850<br />

THE HOBBIT:<br />

THE DESOLATION OF SMAUG<br />

Fri, 12/13/13 WIDE Ian McKellen, Martin Freeman Peter Jackson NR Act/Adv/Fan<br />

3D/IMAX/Dolby<br />

Atmos<br />

HER Wed, 12/18/13 LTD. Joaquin Phoenix, Amy Adams Spike Jonze R Rom/Com/SF Quad<br />

ONLINE FORUM COMMENTS AND COUNTING<br />

CONGRATULATIONS TO BOXOFFICE.COM FORUMS EDITOR<br />

SHAWN ROBBINS FOR HEADING UP THE MOST VIBRANT ONLINE<br />

MOVIE COMMUNITY IN THE EXHIBITION INDUSTRY<br />

Online Engagement Twitter Followers Facebook Likes Forum Members<br />

BoxOffice ® 12,016 13,710 21,506<br />

as of November 21, <strong>2013</strong><br />

JOIN THE CONVERSATION AT FORUMS.BOXOFFICE.COM<br />

60 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

GRUDGE MATCH Wed, 12/25/13 WIDE Robert De Niro, Sylvester Stallone Peter Segal PG-13 Com/Sport Quad<br />

THE LEGO MOVIE Fri, 2/7/14 WIDE Chris Pratt, Will Ferrell Phil Lord, Chris Miller NR Ani/Adv/Fam 3D/Quad<br />

WINTER’S TALE Fri, 2/14/14 WIDE Colin Farrell, Jessica Brown Findlay Akiva Goldsman NR Dra/Fan/Rom<br />

300: RISE OF AN EMPIRE Fri, 3/7/14 WIDE Sullivan Stapleton, Eva Green Noam Murro R Act<br />

3D/IMAX/Dolby<br />

Atmos/Quad<br />

ISLAND OF LEMURS: MADAGASCAR Fri, 4/4/14 LTD. Morgan Freeman David Douglas G Doc 3D/IMAX<br />

TRANSCENDENCE Fri, 4/18/14 WIDE Johnny Depp, Paul Bettany Wally Pfister NR Act/SF<br />

GODZILLA Fri, 5/16/14 WIDE Aaron Taylor-Johnson, Ken Watanabe Gareth Edwards NR Act/Adv/SF 3D/IMAX<br />

BLENDED Fri, 5/23/14 WIDE Adam Sandler, Drew Barrymore Frank Coraci NR Rom/Com<br />

EDGE OF TOMORROW Fri, 6/6/14 WIDE Tom Cruise, Emily Blunt Doug Liman NR Act/SF 3D/IMAX/Quad<br />

JERSEY BOYS Fri, 6/20/14 WIDE John Lloyd Young, Christopher Walken Clint Eastwood NR Mus/Dra<br />

TAMMY Wed, 7/2/14 WIDE Melissa McCarthy, Susan Sarandon Ben Falcone NR Com<br />

JUPITER ASCENDING Fri, 7/25/14 WIDE Channing Tatum, Mila Kunis<br />

Andy Wachowski, Lana<br />

Wachowski<br />

NR Act/Adv/SF 3D<br />

INTO THE STORM Fri, 8/8/14 WIDE Richard Armitage, Sarah Wayne Callies Steven Quale NR Act/Thr<br />

DOLPHIN TALE 2 Fri, 9/19/14 WIDE Nathan Gamble, Harry Connick Jr. Charles Martin Smith NR Dra/Fam<br />

THE JUDGE Fri, 10/10/14 WIDE Robert Downey Jr., Robert Duvall David Dobkin NR Dra<br />

HORRIBLE BOSSES 2 Wed, 11/26/14 WIDE Jason Bateman, Jason Sudeikis Sean Anders NR Com<br />

WEINSTEIN CO./DIMENSION 646-862-3400<br />

AUGUST: OSAGE COUNTY Wed, 12/25/13 LTD. Meryl Streep, Julia Roberts John Wells R Com/Dra Dolby Dig<br />

ONE CHANCE Fri, 12/27/13 EXCL NY/LA James Corden, Alexandra Roach David Frankel PG-13 Mus/Com Dolby Dig<br />

VAMPIRE ACADEMY Fri, 2/14/14 WIDE Zoey Deutch, Lucy Fry Mark Waters NR Fan/Rom Dolby Dig<br />

GRACE OF MONACO Fri, 3/14/14 WIDE Nicole Kidman, Tim Roth Olivier Dahan NR Dra Dolby Dig<br />

ST. VINCENT Fri, 4/11/14 WIDE Bill Murray, Naomi Watts Theodore Melfi NR Com<br />

THE GIVER Fri, 8/15/14 WIDE Jeff Bridges, Meryl Streep Phillip Noyce NR Dra/Fan<br />

SIN CITY: A DAME TO KILL FOR Fri, 8/22/14 WIDE Josh Brolin, Eva Green<br />

Frank Miller, Robert<br />

Rodriguez<br />

NR Act/Cri/Thr 3D


AD INDEX<br />

AMC ENTERTAINMENT<br />

P.O. Box 725489<br />

Atlanta, GA 31139-9923<br />

www.amctheatres.com<br />

PG 37<br />

CARDINAL SOUND & MOTION<br />

PICTURE SYSTEMS<br />

6330 Howard Ln.<br />

Elkridge, MD 21075<br />

cardinal@cardinalsound.com<br />

www.cardinalsound.com<br />

PG 64<br />

CHRISTIE DIGITAL SYSTEMS<br />

10550 Camden Dr.<br />

Cypress, CA 90630<br />

www.christiedigital.com<br />

INSIDE FRONT COVER<br />

DOLBY LABORATORIES<br />

100 Potrero Ave.<br />

San Francisco, CA 94103<br />

Christie Ventura / 415-558-2200<br />

cah@dolby.com<br />

www.dolby.com<br />

INSIDE BACK COVER<br />

DOLPHIN SEATING<br />

313 Remuda St.<br />

Clovis, NM 88101<br />

575-762-6468<br />

www.dolphinseating.com<br />

PG 61<br />

DOREMI<br />

1020 Chestnut St.<br />

Burbank, CA 91506<br />

818-562-1101<br />

www.doremicinema.com<br />

PG 49<br />

ENPAR AUDIO<br />

Stetson Snell<br />

505-807-2154<br />

505-615-2913<br />

stetsonsnell@enparaudio.com<br />

PG 56<br />

ENTERTAINMENT SUPPLY &<br />

TECHNOLOGIES, LLC<br />

4971 Van Dyke Road<br />

Lutz, FL 33558<br />

813-960-1646<br />

www.ensutec.com<br />

PG 25<br />

GDC TECHNOLOGY LLC<br />

3500 W OLIVE AVE., Ste. 940<br />

Burbank, CA 91505<br />

818-972-4370<br />

www.gdc-tech.com<br />

PG 53<br />

HARKNESS SCREENS<br />

Unit A, Norton Road<br />

Stevenage, Herts<br />

SG1 2BB UK<br />

+44 1438 725200<br />

sales@harkness-screens.com<br />

www.harkness-screens.com<br />

PG 13, 15<br />

KLIPSCH<br />

3502 Woodview Trace, Ste. 200<br />

Indianapolis, IN 46268<br />

317-860-8100<br />

www.klipsch.com<br />

PG 11<br />

MAROEVICH, O’SHEA &<br />

COUGHLAN<br />

44 Montgomery St., 17th Fl.<br />

San Francisco, CA 94104<br />

Steve Elkins<br />

800-951-0600<br />

selkins@maroevich.com<br />

www.mocins.com<br />

PG 3<br />

MOVING IMAGE TECHNOLOGIES<br />

17760 Newhope St.<br />

Fountain, Valley, CA 92708<br />

714-751-7998<br />

www.movingimagetech.com<br />

PG 17<br />

PHILIPS LIGHTING<br />

200 Clarendon St.<br />

Boston, MA 02116<br />

Dina Munchback<br />

617-449-4127<br />

617-449-4127<br />

www.philips.com<br />

PG 41<br />

QSC AUDIO PRODUCTS, LLC<br />

1675 MacArthur Blvd.<br />

Costa Mesa, CA 92626<br />

800-854-4079<br />

www.qsc.com<br />

PG 1<br />

READY THEATRE SYSTEMS<br />

4 Hartford Blvd.<br />

Hartford, MI 49057<br />

Mary Snyder<br />

865-212-9703x114<br />

sales@rts-solutions.com<br />

www.rts-solutions.com.com<br />

PG 57<br />

REALD<br />

100 North Crescent Dr., Ste. 200<br />

Beverly Hills, CA 90210<br />

310-385-4000<br />

realdglasses@reald.com<br />

www.reald.com<br />

PG 4-5<br />

REGAL ENTERTAINMENT GROUP<br />

7132 Regal Ln.<br />

Knoxville, Tennessee 37918<br />

865-922-1123<br />

www.regmovies.com<br />

PG 35<br />

RETRIEVER SOFTWARE<br />

7040 Avenida Encinas<br />

Ste. 104-363<br />

Carlsbad, CA 92011<br />

760-929-2101<br />

www.retrieversoftware.com<br />

PG 58<br />

SCRABBLE VENTURES<br />

10550 Camden Dr.<br />

Cypress, CA 90630<br />

855-503-7322<br />

www.scrabbleventures.com<br />

PG 9<br />

SCREENVISION<br />

1411 Broadway 33rd Fl.<br />

New York, NY 10018<br />

Darryl Schaffer<br />

212-497-0480<br />

www.screenvision.com<br />

BACK COVER<br />

SENSIBLE CINEMA SOFTWARE<br />

7216 Sutton Pl.<br />

Fairview, TN 37062<br />

Rusty Gordon<br />

615-799-6366<br />

rusty@sensiblecinema.com<br />

www.sensiblecinema.com<br />

PG 64<br />

SONIC EQUIPMENT COMPANY<br />

900 West Miller Rd.<br />

Iola KS, 66749<br />

800-365-5701<br />

www.sonicequipment.com<br />

PG 59<br />

STRONG CINEMA PRODUCTS<br />

(a division of Ballantyne Inc.)<br />

4350 McKinley St.<br />

Omaha, NE 68112<br />

Ray Boegner<br />

402-453-4444<br />

ray.boegner@btn-inc.com<br />

www.ballantyne-omaha.com<br />

PG 47<br />

USHIO AMERICA, INC.<br />

5440 Cerritos Ave.<br />

Cypress, CA 90630<br />

800-838-7446<br />

www.ushio.com<br />

PG 27<br />

USL<br />

181 Bonetti Dr,<br />

San Luis Obispo, CA 93401<br />

805-549-0161<br />

usl@uslinc.com<br />

www.uslinc.com<br />

PG 61<br />

RUNNER RUNNER<br />

Justin Timberlake and Ben<br />

Affleck star in this high-stakes<br />

crime thriller. The lure of easy<br />

money is the riskiest bet of all.<br />

When Princeton grad student<br />

Richie Furst (Timberlake)<br />

believes he’s been swindled by<br />

an online poke site, he heads<br />

to Costa Rica to confront<br />

gambling tycoon Ivan Block<br />

(Affleck), the man he thinks is<br />

responsible. Rated R.<br />

ON BLU·RAY<br />

January 7, 2014<br />

62 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


BUYING & SELLING<br />

MARQUEE LETTERS. Buying and selling.<br />

New and Used marquee letters all types. We<br />

buy old. We sell new. All styles. Trade in your<br />

old letters and get new letters. Turn those old<br />

letters into cash. Your source for new <strong>Pro</strong>nto,<br />

Zip-Change, Snap Lok, Slotted. mike@pilut.<br />

com 800-545-8956<br />

DRIVE-IN CONSTRUCTION<br />

DRIVE-IN SCREEN TOWERS since 1945. Selby<br />

<strong>Pro</strong>ducts Inc., P.O. Box 267, Richfield, OH<br />

44286. Phone: 330-659-6631.<br />

EQUIPMENT WANTED<br />

ASTER AUDITORIUM SEATING & AUDIO. We<br />

offer the best pricing on good used projection<br />

and sound equipment. Large quantities<br />

available. Please visit our website, www.asterseating.com,<br />

or call 888-409-1414.<br />

AMERICAN ENTERTAINMENT PRODUCTS<br />

LLC is buying projectors, processors, amplifiers,<br />

speakers, seating, platters. If you are closing,<br />

remodeling or have excess equipment in<br />

your warehouse and want to turn equipment<br />

into cash, please call 866-653-2834 or email<br />

aep30@comcast.net. Need to move quickly<br />

to close a location and dismantle equipment?<br />

We come to you with trucks, crew and equipment,<br />

no job too small or too large. Call today<br />

for a quotation: 866-653-2834. Vintage<br />

equipment wanted also! Old speakers like<br />

Western Electric and Altec, horns, cabinets,<br />

woofers, etc., and any tube audio equipment.<br />

Call or email: aep30@comcast.net.<br />

COLLECTOR WANTS TO BUY: We pay top<br />

money for any 1920-1980 theater equipment.<br />

We’ll buy all theater-related equipment,<br />

working or dead. We remove and pick<br />

up anywhere in the U.S. or Canada. Amplifiers,<br />

speakers, horns, drivers, woofers, tubes,<br />

transformers; Western Electric, RCA, Altec,<br />

JBL, Jensen, Simplex and more. We’ll remove<br />

installed equipment if it’s in a closing location.<br />

We buy projection and equipment too.<br />

Call today: 773-339-9035; cinema-tech.com;<br />

email ILG821@aol.com.<br />

FOR SALE<br />

TWO USED BARCO 20C DIGITAL PRO-<br />

JECTORS WITH GDC SERVERS. Located in<br />

Roswell, NM. Purchased new and installed<br />

July 2012. This 10 plex cinema opened September<br />

2012 with 2 Digital and ten 35 Film<br />

projectors, 2 digital and 2 35 Film were in-<br />

FOR SALE<br />

STARLITE TWIN DRIVE-IN, WICHI-<br />

TA, KS. Mar-Oct <strong>2013</strong> gross near $1.2<br />

million excluding sales tax. Barco 4-K<br />

digitals in 988 s/f booth/storage/<br />

workroom. 26,000 Facebook Likes,<br />

12,000 on weekly email list. 800 and<br />

500 car lots provide unused capacity<br />

most weekend nights. 24+ acres includes<br />

2-acre undeveloped prime corner<br />

and 2 acres undeveloped on 4-lane<br />

connector to nearby Spirit (Boeing)<br />

AeroSystems. Built in 1974, 7,720<br />

s/f brick building has two full-service<br />

lanes (4 registers), large restrooms in<br />

A-1 condition, two large storerooms<br />

downstairs, one upstairs, two offices,<br />

nine-camera internet accessible security<br />

system. All building areas have ample<br />

refrigerated a/c and gas heat. All<br />

6,732 s/f of main floor is “accessible”.<br />

Large sprinklered lawn with manicured<br />

landscaping, ideal for playground or<br />

mini-golf. Three air-conditioned brick<br />

box offices (6 lanes), metal scope-ratio<br />

screens in excellent condition.<br />

All original features fully maintained:<br />

Speakers on all poles, checked weekly;<br />

also FM stereo. All poles have color-coded<br />

lights for parking control by<br />

vehicle height. Perimeter lights (exit<br />

arrows) every 75 feet around both<br />

single-ramped, weed-free gravel lots.<br />

Numbered center-aisle lights. No ambient<br />

light problem. Hundreds of feet<br />

of colored entrance driveway lights<br />

welcome patrons to this large, unique,<br />

pristine theatre. Long-term local management<br />

flexible for future. Two types<br />

of photos at www.starlitefun.com. Offers<br />

over $900,000 considered. Jim<br />

Goble 303-333-6625<br />

stalled side by side. Cinema converted February<br />

<strong>2013</strong> to 10 Sony 515 digital projector VPF<br />

deal. The Barco’s for sale are still installed side<br />

by side with Sony’s. They can be run showing<br />

movies showing that they work perfectly.<br />

Also for sale installed with these Barco’s are 2<br />

Master Image 3-D units, they also work very<br />

well. Each Barco-GDC-Master Image set cost<br />

$79,000.00 New. Please call Stetson Snell<br />

cell 505-615-2913 to to make an offer or to arrange<br />

to see the equipment operating. Sellers<br />

are MOTIVATED to sell, they understand<br />

this is now used equipment, all offers will be<br />

considered. Don’t miss out on this opportunity<br />

to purchase “working like new” these 2<br />

used sets.<br />

BARCO 3D/DIGITAL EQUIPMENT FOR SALE:<br />

Purchase for $55K. Equipment list provided<br />

upon request. Contact seller at mschwartz@<br />

pennprolaw.com.<br />

PREFERRED SEATING COMPANY, your<br />

source for new, used and refurbished theater<br />

and stadium seating. Buying and selling<br />

used seating is our specialty. Call toll-free<br />

866-922-0226 or visit our website www.<br />

preferred-seating.com.<br />

TWIN DRIVE IN THEATRE FOR SALE or<br />

lease w/option to buy. Located N.E. Indiana,<br />

Huntington. 20 miles from Ft. Wayne.<br />

Pop. draw 250,000. 16.86 acres commercial<br />

I-1. Call John @ 219-742-4801 for more info.<br />

www.huntingtondrivein.com.<br />

WE CLEAN THEATERS<br />

EXCLUSIVELY!<br />

From coast to coast for 35 YEARS.<br />

Let us give you our references.<br />

www.maintenancecooperative.com<br />

or call 770-503-1102<br />

12 PLEX THEATER FOR SALE with stadium<br />

seating. 6 acres of Land. Selling at below land<br />

value. $2,000,000. Located in Huntsville AL,<br />

at the University Mall. Please call 407-948-<br />

6751.<br />

TWO CHRISTIE DIGITAL PROJECTORS<br />

CP2000SB, Two Dolby DSS100, Two Dolby<br />

Show Player, Two Christie Series 1 ACT & Four<br />

Dolby Filter Wheel and <strong>Pro</strong>jector Assembly.<br />

All in very good condition. Call 360-993-0010.<br />

HELP WANTED<br />

THEATRE MANAGEMENT POSITIONS<br />

AVAILABLE Pacific Northwest Theatre Company.<br />

Previous management experience required.<br />

Work weekends, evenings and holidays.<br />

Send resume and salary history to movietheatrejobs@gmail.com<br />

SERVICES<br />

DULL FLAT PICTURE? RESTORE YOUR XE-<br />

NON REFLECTORS! Ultraflat repolishes and<br />

recoats xenon reflectors. Many reflectors<br />

available for immediate exchange. (ORC,<br />

Strong, Christie, Xetron, others!) Ultraflat,<br />

20306 Sherman Way, Winnetka, CA 91306;<br />

818-884-0184.<br />

ALLSTATE SEATING specializes in refurbishing,<br />

complete painting, molded foam,<br />

tailor-made seat covers, installations and removals.<br />

Please call for pricing and spare parts<br />

for all types of theater seating. Boston, Mass.;<br />

617-770-1112; fax: 617-770-1140.<br />

CONSOLIDATED THEATRE SERVICES, LLC<br />

has a wide variety of theatre sound equipment<br />

available at competitive prices. Our extensive<br />

inventory includes amplifiers, processors,<br />

speakers and sound racks from makers<br />

such as JBL, Dolby, Ashly, Klipsch, Crown and<br />

more. You are welcome to call us at 305-<br />

908-1613 for further information.<br />

THEATER SPACE FOR LEASE<br />

AN 8,400 SQ. FT. SPACE containing two<br />

movie theaters is available for lease in Frankfort,<br />

KY, at a very reasonable lease rate.<br />

It would be perfect for the new concept of<br />

eating in the theater. The theaters are located<br />

in the middle of a major shopping center.<br />

The center owners would prefer an operating<br />

movie theater rather than convert the space<br />

into retail use. Contact Alexa at 859-221-9921<br />

or email her at alexarkelley@gmail.com for<br />

more information.<br />

64 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>


AVAILABLE<br />

NOW!

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