Boxoffice® Pro - December 2013
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
POWER 5 > INTERNATIONAL EXHIBITORS<br />
france<br />
The Gaumont Opéra opened as Théâtre du<br />
Vaudeville in 1868 and is now home to both<br />
Hollywood and homegrown films<br />
CINÉMAS<br />
GAUMONT PATHÉ<br />
The two historical titans of the French exhibition industry are perhaps better known for their<br />
contributions to film history. While Gaumont and Pathé might not be the global powerhouses<br />
they once were in terms of studios, their influence still runs deep in their home country. The Cinémas<br />
Gaumont Pathé is one of France’s leading exhibitors, with 70 cinemas across the nation, including 14<br />
in Paris. Its largest exhibition center, the Gaumont Opéra, has 18 screens that can accommodate up to<br />
4,250 patrons.<br />
Like many other leading exhibitors, the Cinémas Gaumont Pathé stays close to its customers by offering<br />
a variety of loyalty rewards cards to clients. Incentives for French cinephiles include popular deals like<br />
two-for-one nights, discounted tickets, and concessions specials doing their part to keep audiences<br />
coming back for more. The chain publishes its own monthly magazine with coverage highlighting the<br />
month’s coming attractions and their respective release dates and times across the company’s locations<br />
in France. Cinémas Gaumont Pathé’s focus on its customers has helped the chain become a leader in<br />
France’s thriving and eclectic film market.<br />
30 BoxOffice ® <strong>Pro</strong> The Business of Movies DECEMBER <strong>2013</strong>
Change language