Boxoffice® Pro - December 2013

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GLOBAL REPORT IRON MAN 3 2013 WORLD BOX OFFICE CHAMP $1.2 BILLION YEAR-END WORLDWIDE BOX OFFICE ANALYSIS by Daniel Loria 18 BoxOffice ® Pro The Business of Movies DECEMBER 2013
Aussie Baz Luhrmann had his biggest hit at home with The Great Gatsby ($28 million) topping 2008’s Australia ($24.3 million) AUSTRALIA n Iron Man 3 walked away with the year’s box office crown in Australia. The superhero film faced little competition, as no other release in 2013 was able to get anywhere near its $40 million gross. The film received a boost from The Avengers’ $55 million run from the previous year, as Robert Downey Jr.’s previous solo outings as Iron Man had grossed $18.7 million and $24 million, respectively. Director Baz Luhrmann enjoyed the biggest hit of his career in Australia with The Great Gatsby. The literary adaptation brought in $28 million, surpassing the $24.3 million run of Australia in his home country. Fellow Aussie Hugh Jackman also saw big numbers for his own superhero franchise. The Wolverine became the second-highest-grossing film in the X-Men franchise with a $14.6 million take, just under the $15.2 million earned by X-Men: First Class. Australia is one of the world’s friendliest markets for Hollywood comedies. The Hangover Part III grossed $20.5 million in Australia to become one of the film’s top overseas markets. The figure didn’t live up to expectations, however, with the franchise’s previous installment grossing $34.5 million in 2011. Melissa McCarthy had a breakthrough hit with her acclaimed supporting role in 2011’s Bridesmaids, a film that collected $28.6 million in Australia. McCarthy’s subsequent outing, Identity Thief, failed to replicate that success with a $7.3 million take. The Heat, McCarthy’s second release of 2013, paired her with Sandra Bullock—a comedy duo that Australian audiences responded to with a strong $14.2 million. McCarthy seems to excel in Australia in female-oriented comedies and will look to continue her streak in the market with similar releases since Bridesmaids and The Heat have combined for a $519.8 million tally worldwide. BRAZIL n The top three films of the year in Brazil are no surprise: Iron Man 3 ($47.8 million), Despicable Me 2 ($35.6 million), and Fast & Furious 6 ($23.2 million) are also the top three films of the year at the global box office. No one expected, however, that Hansel & Gretel: Witch Hunters would finish the year as the number-four film of 2013. The Paramount release flopped in North America with a $55.7 million take, but found life overseas that would bump Hansel & Gretel’s global cume to $226.3 million. Brazil is responsible for slightly more than 10 percent of the film’s global gross, contributing $23.6 million to its final tally since its January debut. Domestic comedies showed off their box office muscle in Brazil this year. De Pernas pro Ar 2 extended its $3.1 million bow during the 2012 holiday season into the current year, finishing its run with a $24.6 million cume. Vai que dá Certo continued the domestic hot streak at the box office with a $14.4 million take after opening in late March. Minha Mãe é uma Peça finished the year as the highest-grossing Brazilian film with a $21.9 million run despite opening amid heavy social protests in the country’s major cities while Brazil hosted the biggest international soccer tournament of the year. The box office resiliency is a hopeful sign for 2014 and 2016 releases in Brazil, which will have to compete for local attention as the country hosts the World Cup and Olympics, respectively. Three other of the year’s biggest hits screened during Brazil’s turbulent June, further proving that the protests surrounding sporting events have minimal interference with box office business. The Hangover Part III opened on May 30 to a $4.1 million bow and went on to gross $16.7 million; Monsters University defeated Minha Mãe é uma Peça on their June 21 debut with a $3.9 million tally before falling behind to the domestic comedy with a $16.5 million cume; and World War Z opened to a $3.4 million bow only days before the national soccer team celebrated the Confederations Cup title. World War Z would also celebrate at the end of its run with a $15 million tally. DECEMBER 2013 BoxOffice ® Pro The Business of Movies 19
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