Boxoffice® Pro - December 2013

POWER 5 > INTERNATIONAL EXHIBITORS
mexico
Cinépolis has made serious investments in
4DX technology that adds sensory effects to
films: motion, water, spray, and odors
CINÉPOLIS
Cinépolis is the largest cinema chain in Latin America and among the largest in the world. The
Mexican company has a presence in 79 cities of its home country, as well as a strong international
strategy that includes locations across Guatemala, El Salvador, Honduras, Costa Rica, Panama, Colombia,
Peru, Brazil, India, and the United States. Cinépolis is the biggest player in Mexico, where it generates
about 63 percent of the country’s box office admissions.
The company has humble roots that date back to a single Mexico City theater in 1971. Cinépolis turned
into a national leader as the country’s economy improved, providing multiplexes across Mexico to
accommodate a surging middle class. Cinépolis set out to become a regional leader in Central America
after cornering the Mexican market and complemented its international reach with incursions into the
United States, Colombia, Peru, and Brazil.
32 BoxOffice ® Pro The Business of Movies DECEMBER 2013