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Speech<br />

Changing the Development Paradigm<br />

of Information Communication<br />

The 170th round of the 'Ubiquitous Social Leader Forum' was<br />

held at the Grand Ballroom of the Millennium Seoul Hilton at<br />

7a.m. December 12, with over 50 participants including the forum's<br />

members and leaders from various sectors. With Choi<br />

Seong, Professor at Namseoul University as the host, the president<br />

and CEO of <strong>Korea</strong> Internet & Security Agency (KISA) Suh<br />

Jong- ryeol (simonsuh@kisa.or.kr) was invited as a special guest<br />

to discuss the 'Development and Paradigm of Information<br />

Communication' and conduct a question and answer session at<br />

the forum. The following is the summary of his presentation.<br />

Web 2.0 is on the front line<br />

in the development paradigm<br />

The first generation analog mobile phone based on voice communication<br />

- after the second generation digital and third generation<br />

of WCDMA - it is being developed into a 4G which offers a<br />

virtual environment for users. The development and evolution of<br />

communication network has brought changes to our overall<br />

lifestyle. Today's digital convergence is a result from the integration<br />

of cable and wireless communication of networks and broadcast,<br />

and all the online and offline domains creating new forms of<br />

products and services while advancing technology, service, and<br />

industries based on <strong>IT</strong> convergence, which are most well embodied<br />

by smartphones and IPTV. On the front line of such change in<br />

this paradigm is Web 2.0 - a platform through which to create a<br />

wide variety of new services by utilizing data gathered from people<br />

at large. Web 2.0 is therefore differentiated in that it allows<br />

and encourages people to share, participate, and have the ability<br />

to open up, unlike in the past where a handful companies exclusively<br />

controlled information as a tool for their leverage.<br />

Web 2.0 is currently expanding its domain to mobile 3.0 and<br />

IPTV 2.0 from the technological perspective, in addition to<br />

spreading to other sectors such as government and management.<br />

The paradigm innovator, Apple Inc.<br />

Few people would argue that Apple Inc., along with its leader<br />

Steve Jobs, is at the epicenter of the current transition of this social<br />

paradigm. After releasing iPod, the sensational MP3 player,<br />

in 2001, the company has been leading the convergence trend of<br />

device and contents, launching iTunes, media player applications<br />

in 2003, iPhone in 2007, and the App Store in 2008.<br />

Suh Jongryeol, president and CEO of <strong>Korea</strong> Internet & Security Agency (KISA)<br />

Presently, nearly 300,000 applications are registered at the App<br />

Store and the accumulated number of downloads exceeds a staggering<br />

seven billion. Apple has become a colossal influence on the<br />

overall electronic appliance and contents industries that range<br />

from electronic appliances to contents providers, by supporting<br />

the innovative 'open platform' App Store. Their success has led<br />

telecommunication companies that used to enjoy exclusive control<br />

of the value chain to now change their structure into an open<br />

market. In addition, since the release of the iPhone, the smartphone<br />

market has shown an average annual growth rate of 20<br />

percent - and its market share is expected to increase to 46.5 percent<br />

by 2013. Another ambitious project by Apple is the iPad, a<br />

device which has optimized various multimedia contents including<br />

music and games and is rapidly emerging as its own new platform.<br />

Many experts predict that the majority of existing newspapers<br />

and magazines will soon go online and that this device will<br />

not only add a new dimension to contents distribution, but it will<br />

also change the education and business industries.<br />

Google, sky is the limit<br />

With an enormous amount of data, Google, often noted as the<br />

world's top search engine, is expanding its business beyond advertisements.<br />

Recently the company's expansion of its business mod-<br />

46 KOREA <strong>IT</strong> TIMES | December 2010

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