Thorn-EMI 1995 Annual Report

develop a unique catalogue of
recordirgs specialising in areas of
repertoire including historic period
perfornrance and lesser-known 20th
century repertoire, featuring some of
the flnest young artistic talent of
manifested in our successful
introduction ofthe British soprano
Amanda Roocrofi."
Roger Leuis - Managing Director
Claxical, EMI Records
today - for example, Mikhail Pletnev. 'At EMI Classics, US, we are
Our success so far has demonstrated locusing on local artists
rh:r we have e.trbli'hed rhe lrbel in.r with worldwide porenti.Ll.
ilifjlJ:*1:']:#:'.' j;l*::**i (
Jonathan Miall-Director,
Virgin Classics
"People are hungry to experience
classical music in its many varied
business by developing a
.
' repertoire for an audience
outside of the traditional
classical narket, an audience
tl.rat is interested in
classics less intimidating and more
tfrg average consuner.
in packaging design, we
avoid unnecessary
Ll language and include critical
endorsements to nurture tlte classical
newcomer. At the same time, we are
building on our heritage of
.ommitnrent to artistic excellence irr
classical music.This has recently been
Gregorian chants
VanttttMac
,1
to show tunes toThe Beatles.rWe are
using sophisticated pop-rrarketing to
rttr.r( t thi\.rudien.e to.la",.rl nu sr.
projects such as 'Char.rt' and 'Vision'
as well as developing projects that
cater to their other tastes like
Broadway and film soundtracks."
Steve Maryh1- Preident,
Angel Records/EMI
C las si cs / Virgin C las sics U S
A na nda R,r'trrtt Mikl,ail flernta