Thorn-EMI 1995 Annual Report

to
ownership opportunity. The introduction oi our new propositions allied to a
signifrcant expansion in the product categories olfered is transforming our
prospects. An important example is provided by PCs which were originaily
launched in the USA in 1991, tested in Denmark in 1993 and had been launched in
a1l majorTHORN markets by March 1995. The scope of the opportunity opened
up by this single product category is illustrated by the growth in the annual
revenue value of PC equipment on rent worldwide: from zero a few years ago, it
had risen to more than f40m byyear-end.We beiieve that demand lor multimedia
PCs represents a najor consumer opportunity IoTTHORN in the coming years.
The PC market is just one rew category in which THORN is building
substnntial rental revenues. Domestic appliances have become a mainstay ofour
product range almost everyr'here and offer significant further growth. Furniture is
well established in the Americas and initial results from its introduction alongside
home electrical products in a number ofother markets have been encouraging.
THORN's confrdence in its ability to deliver solid and sustained revenue
growth is underpinned by the opporturity implicit in an expanding product range.
Jeuellery has become a ?a?Llatfeatarc
of THORN Anerias'product range .
Ptrsonal tomputers hatr nota been
launched in aIITHORN's major
markets, whik resuhs-from the
lntro dtct i on oflurxi Lure in seural
neu markets are encouraging.