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Thorn-EMI 1995 Annual Report

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to idcntif,v and exploit synerg-r;<br />

opportunities across the region. Fiotel<br />

chains, ibr instance, are ke,v<br />

ilsritutional customers foTTHORN<br />

Europe. More rnd more thev require<br />

1-righ levels of scrvice co-ordlnation<br />

and comnon operational standards<br />

on a pan-European basis. To this end,<br />

THORN Europe is creating a fbcused<br />

nanageme nt structr.rre speciftcall-v ttt<br />

,JJre'. tlre ne.J.oi.u, , Lr'lonrc-'.<br />

THORN sees supplier<br />

partnerships:rs an integr.rl part of'<br />

thc process ofachieving maxitnunt<br />

operational ethciencv in the olenll<br />

suppl-r'chein. A distinctivc le.rture of<br />

THORN's busincss is our continuin.e<br />

responsibilitl' for the product lfir'r'it<br />

has passecl into the custonrer's horle.<br />

Close co-operation t'irh sufpliers in<br />

terms ol product dcsign, rpare plrt<br />

lvail:rbllin'. service lnd refurbishment<br />

requircmelts. ils \{'eil es distributior-r<br />

and stockholding arrdngernenrs alL<br />

oilc r substantiel opportuuitier fol<br />

inrprovcd elhciencl.. As the product<br />

range is broadcncd, it becorncs lcss<br />

prilcticnble fbTTHORN ro prolide in<br />

lr. r., rlr..fe, . r'r\...i1.. r.., '. '<br />

ro support el1 proclucts.The bcnefrts<br />

of close rclatiouships rvith supplrers<br />

arc thercfbre particularlv apparent<br />

wtel ncl' products.rrc being intro'<br />

duced. At the rame timc,THOllN<br />

oliers a uurquc and rttractivc<br />

distribution channcl to suppliers.

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