Thorn-EMI 1995 Annual Report
Thorn-EMI 1995 Annual Report
Thorn-EMI 1995 Annual Report
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Continuing devclopment ofour propositions to match changing patterns of<br />
consumer requiretrrents remaills key. Our nerv propositions fbster the customers'<br />
s€rlse ol ownership in the products rvhich the,v rent, thereby increasing the<br />
liltelihood ofrctcntion. Such propositions give customers the means to budget a<br />
ser ies oi:rccluisitions over time $ ithout the *.orry of an irrevocable fr nancial<br />
commitment. In the USA, ibr exanple, extellsive research has been conductecl to<br />
assess horv rve approach consuners tbr n'hon traditional credjt olfers lre<br />
inappropriate but u'ho are not attricted to the rental purchlse proposition. Such<br />
consumers seek credit but require a'safety net'to protect thenl against unexpected<br />
changes in their circunstances.<br />
Outside the USA,THORN had become very dependent on<br />
the rental of TVs and i-ideo recorders.<br />
rnosrly rr'lrhou t llv