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Thorn-EMI 1995 Annual Report

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Continuing devclopment ofour propositions to match changing patterns of<br />

consumer requiretrrents remaills key. Our nerv propositions fbster the customers'<br />

s€rlse ol ownership in the products rvhich the,v rent, thereby increasing the<br />

liltelihood ofrctcntion. Such propositions give customers the means to budget a<br />

ser ies oi:rccluisitions over time $ ithout the *.orry of an irrevocable fr nancial<br />

commitment. In the USA, ibr exanple, extellsive research has been conductecl to<br />

assess horv rve approach consuners tbr n'hon traditional credjt olfers lre<br />

inappropriate but u'ho are not attricted to the rental purchlse proposition. Such<br />

consumers seek credit but require a'safety net'to protect thenl against unexpected<br />

changes in their circunstances.<br />

Outside the USA,THORN had become very dependent on<br />

the rental of TVs and i-ideo recorders.<br />

rnosrly rr'lrhou t llv

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