Good Practices in Tourism Awareness Programmes - Caribbean ...

THE BAHAMAS
Name of the Programmes:
The Bahamian Ministry of Tourism and
the Bahamian Hotel Association have
implemented many tourism awareness
programmes aimed at Junior High
(Secondary) school children and tertiary
level students throughout the island.
These programmes are as follows:
H.O.T.E.L. Adopt-A-School
Programme
Corporate Mentoring
Programme
'My Bahamas' Competitions
Foreign Language Cadets
Programme
Programme Goals:
The following indicates the objectives of these programmes:
• Heighten the tourism awareness among the youth, thereby educating students about the
importance of tourism to the Bahamian economy
• Eliminating the perception that careers in the industry are menial and not as rewarding as
traditional careers
• Address the declined work ethic and negative attitudes displayed by some high school
graduates who are employed at entry level in the industry.
Brief Description of the Programmes:
H.O.T.E.L. Adopt-A-School
Programme
This programme was first introduced in
1992 as the Adopt-A-School Program in
which the Junior Minister of Tourism
initiative was introduced. It was
rebranded in 1998 as H.O.T.E.L. Adopt-A-
School Program and H.O.T.E.L. is an
acronym for Hospitality Opportunities
Through Experiential Learning.
Corporate Mentoring Programme
Stage 1: The Corporate Mentoring
Programme is a ten-week mentoring
course and interactive approach to
learning about the tourism industry for
grade 11 business students from each of the 18 schools in the Adopt-A-School Programme.
Good Practices in Tourism Awareness Programmes
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