Good Practices in Tourism Awareness Programmes - Caribbean ...

Programme Activities
Some of the programmes which are executed include:
1) Local Awareness Television Promos,
which reflect themes in the National
Tourism Policy Document such as the
brand elements of friendliness,
cleanliness, safety and security.
2) Tourism Newsletters for Primary
Schools are reproduced from the
Caribbean Tourism Organization’s
newsletter “Making Waves”. These
newsletters are distributed to all the
private and public primary schools in the
Island.
3) Speak Off Competition, this is held to select Barbados’ representative (Junior Minister of
Tourism) to attend the Caribbean
Tourism Organization’s Annual
Tourism Youth Congress.
4) Tourism Awareness and
Information for the Royal
Barbados Police Force
(RBPF), the aim of this
programme is to raise
awareness of the tourism
industry in the RBPF given
the critical nature of safety
and security to the success
of the island’s tourism
industry.
5) Service Excellence – Immigration, programme aimed to improve the interaction
between immigration officers and visitors, and to raise the level of service between
visitors and the Immigration Officers at our ports of entry.
6) Tourism, Safety and Security Awareness for Security Personnel in the Industry,
the aim of this programme is to assist this group in understanding that the creation of a
safe and secure environment for visitors is critical to the sustainability of the industry and
that security officers in the public and private sector play an integral role in this process.
Target Groups
Primary and Secondary School Students, Immigration Officers, Security Personnel, Police
Officers, general population
Good Practices in Tourism Awareness Programmes
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