Good Practices in Tourism Awareness Programmes - Caribbean ...

Tourism Action Clubs (TAC)
Tourism Action Clubs serves
as interesting, fun ways of
consistently promoting tourism
awareness amongst secondary
and tertiary students. It allows
the students and teachers to
have further exposure to
Jamaica’s varied tourism
product and its partners in the
industry outside of the regular
tourism awareness activities.
The activities of the club are
planned under three
categories, work, education
and recreation. The motto for
the club is “Small Jamaicans
making a big difference”.
General Tourism Awareness Activities
Activities for this programme include visits to various schools or community groups, participation
in training programmes for industry workers, assisting the organization with familiarization trips
for various groups, providing assistance to hospitality students for their studies by arranging
interviews, referring them to sources or providing them with speakers, setting up tourism
exhibits, planning tourism awareness seminars/workshops, conferences and use of media.
Careers in Tourism Programme
The careers in tourism programme seeks to offer guidance to students as well as the general
adult population about career opportunities within the tourist industry.
Tourism Awareness Competitions
This programme provides the
opportunity for students and adults
to participate in a variety of
interesting, fun competitions that
focus on current tourism related
matters. The JTB is involved in
over eight major regional and
international competitions. These
competitions include the FCCA
essay and poster competitions,
CTO Tourism Youth Congress,
Condé Nast Essay Competition,
Global Travel and Tourist
Partnership (GTTP) Travel Writing
and Case Study competition.
Good Practices in Tourism Awareness Programmes
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