Good Practices in Tourism Awareness Programmes - Caribbean ...

GRENADA
Name of Programmes
The Grenada Board of Tourism has implemented two (2) programmes aimed at raising the profile
and status of tourism on the island and they are as follows:
1. School Visits Programme
2. Tourism Awareness Week
Brief Description of the Programmes/Goals
‣ School Visits Programme
The School Visits Programme targets students and teachers of Primary and Secondary Schools,
enlightening them about the importance of the Tourism industry to Grenada and the importance of
the natural environment for the advancement of this industry. Activities in the form of weekly visits
to two schools at the primary and secondary level are conducted during the months of September
to December. In addition, schools are also visited during the months of May to June and
presentations regarding “Careers in Tourism” are conducted.
‣ Tourism Awareness Week
The Tourism Awareness Week involves a variety of activities, which are conducted to:
(1) Remind the general public about the benefits of Tourism and the public’s role in
improving Tourism.
(2) Rally stakeholders and service providers to improve services.
(3) Inform selected secondary school students about tourism careers.
Target Groups
The general public, tourism service providers, tourism stakeholders, government officials,
students and teachers are the main target groups.
Programme Activities
The main activities conducted are as follows:
• Church service
• Television Panel Discussions
• Radio Call-in Programmes & Radio Talks
• Tourism Exhibition & Fair
• Secondary School Forum & School visits
• Awards Ceremony
• Hotel visits by students
• Deployment of banners
Good Practices in Tourism Awareness Programmes
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